Article Business Marketing Secrets

Article business marketing is one of the most powerful forms of marketing for your business. The reason for this is that it allows you to establish yourself as an expert in your niche It builds up your credibility and allows you to create trust with your subscribers.

The most important advantage of using article marketing to market your business is that it does not cost anything. This means that you do not need to budget for huge advertising costs like ppc marketing which can become prohibitively expensive.

Let us look at the basics of article marketing. The first and most important step is that you need to find a niche market that you are an expert in. You then need to write articles exclusively for this market.

The second important step is that you need to do keyword research. You can use a free tool like Wordtracker, Overture or the Google Adwords keyword suggestion tool. You then need to find keywords in your specific niche that have very little competition. Most importantly you need to include these keywords in your title so that your articles get found on the major search engines when you submit them to the article directories.

When you write your article you need to create a very good opening that will grab your readers attention and make them want to read the rest of the article. You also need to have a very good closing where you make it clear of the benefits of solving the problem you have described in your article. This will make your reader want to take action and click on your bio where you can present them with your squeeze page that will allow you to capture their name and email address. Consequently this will allow you to market to them over and over again.

Article marketing will help your business to succeed. As soon as you add this to your marketing efforts you will reap the benefits.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.