Marketing

Friday, August 29, 2008

List Building: Organizing to Take Care of Your List

So, you've bought hundreds of ebooks and other digital products over the years. Now, you've been list building and are starting to have a great list. You want to show them your appreciation. But you're having trouble finding ebooks, reports, and programs you want to send their way. How can you organize them for easy access?

Some of the products probably have reprint and master marketing rights. You may even want to sell those to your list, rather than offering them as bonuses, right? Or, you may want to use them as a bonus for another product you want to sell to your list. That's a great idea, too.

So, here's what you do:

First, go to Google, and find Google's Desktop Search and download it. It allows you to use Google to actually search whats on your hard drive. When you install it, it takes a while to index everything, but the cool part about it is that its much faster than doing a traditional search, just using your computer. Google Desktop Search doesnt have to research everything, every time because everything is already indexed.

To find your ebooks, search for all your ".pdf" documents. Then make a folder inside youre My Documents folder called ebooks. If you know that you own ebooks on affiliate marketing, list building, conversion, basic business or other categories, make those folders ahead of time. You can even make resale rights, re-brandable rights and public domain rights folders. Move everything to where it needs to go. Thats it. Its done. You can probably do it in an hour.

I have hundreds and hundreds of books and things on my computer. The truth is, I dont have them organized. My stuff is all over the place. When I need something for my lists or otherwise, I do a Google Desktop search and find what I need. Its okay to be disorganized. But, if you take faster action than everyone else, you win. Definitely dont worry about being disorganized. If youre not naturally very organized, I wouldnt fight it too hard.

Tellman Knudson is CEO of OvercomeEverything, Inc. and a master of list building. Learn the 9 Laws of List Building at MyFirstList.com

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