Marketing

Monday, May 19, 2008

Advanced Profit Strategies, Part II - How To Up Sell, Cross Sell, And Sell Backend Products

Advanced profit strategies are necessary when competing in the increasing crowded internet marketing niches online, and these are just a few examples of what you must to do become ultra-profitable online fast.

Backend Products. On the back of each sour cream carton is a coupon. The coupon says 25% off the cost of a gourmet potato cooking class! Call 800-777-1111 to enroll! The cost of the cooking class is $100 but with the coupon is now only $75. For every 10 sour creams I sell, I might find that 3 people enrol in the class. Thats $225 (which is a lot of potatoes and sour cream!) You become so excited by this concept and you get so much margin on the classes, that you decide to mark the price of sour cream down to 25 cents which is actually a loss but you know youll make it up and a whole lot more for every class that you sell on the backend of the sale.

All of these are reasons why the cheapest place to buy milk is at the convenience store because the owners can rely on up-selling you to the gallon size and cross-selling you to the cookies!

The concept is the same on your web site. The goal is to get visitors to come into your online store. You make it easy and attractive for them to do so. You also make sure you have a wide selection of related products to up-sell and cross-sell. When you ship your products you make sure they go out the door with an offer for a high-profit item on the back-end. Thats merchandising.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

1 Comments:

  • At October 25, 2012 at 1:24 PM, Blogger ttomasss11 said…

    Darlene Nelson DVD, ETF Trend Trading, OptionsUniversity, Pristine DVD, Profit Strategies,
    BetterTrades DVD, Markay Latimer DVD,Darlene Nelson Powell DVD, ForexMentor DVD,
    HUBB Financials, Investools, Optionetics, Ryan Litchfield DVD, VectorVest
    Top Dog Trading

     

Post a Comment

<< Home