Article Marketing Tactics and Misuse of Trickery in Titles Discussed

So often article marketers who author online articles and post them to online article submission sites use misleading titles, which have nothing to do with what the article is about, but rather attempt to trick the reader into clicking on the link. You know many people feel it is okay to embellish "titles of articles" because the evening news does it every day.

"Late Breaking News - New startling information in the Natalie Holloway unsolved murder mystery"

Then the media baits you into watching 7 minutes of commercials and two more un-related news segments where they cut of the interviewees mid-sentence, then they tell you something you already know, do not care about or is simply irrelevant.

The print media is just as bad. So much "fluff" and leading embellishment that it has trained most in the society to act and write like that. Of course it has also trained people to become numb to the news and leery of purported trickery in article titling. Using such tricks and tactics often works, but a stupid person may not be your target market, so article marketers should be thinking here.

Additionally, if you trick your good potential clientele they will be somewhat upset, although some marketers use this to lure them further and further, as their desire grows to seek the real information, then they pitch them with an offer: "buy this information" click here to buy, with a low price of $19.99 and throw in free ginzu knives? These are all tactics of the get-rich-quick crowds.

Whereas most non-marketer article "writers" do not use this tactic, their book editors or publishers often do overdo the titles in order to sell their books, or at least push the socially acceptable limit too often. Publishers are always looking for a hook or an angle to sell their works. It seems everyone attempts to use titles to entice readership. Yet we are told never judge a book by its title, that goes for online articles too unfortunately.

Some article marketers realize that even an underwhelmed reader who does not like an article will "click a link out" perhaps a slight percentage of the time rather than hitting the back button on their browser. The Internet Marketer will often have an enticing byline to get them to do just that.

Writers of articles, who are not engaged in marketing, might be trying to convince someone of their opinion or trying to get them to do something else, thus in a way some of these writers are in fact marketing - no, not a consulting job, product or service, but rather an idea, opinion, trend or concept.

Some article marketers imitate other media and consider it business as usual think that it is okay when in actuality it is somewhat pathetic. Article marketers often mimic what they observe on the Internet, in print, on the radio or on TV or perhaps a combination. It would behoove online article authors to consider these facts as they promote their writing on the the Internet. Think on this.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington