Marketing

Wednesday, June 4, 2008

Article Marketing - How to Benefit from the "John Grisham" Effect When Marketing Your Articles

Article marketing is a great way to build an internet business. One of the things I really like about article marketing is the more articles that you write and post on the article directories, the more traffic, prospects, publicity and profits come your way.

Article marketing is a numbers game - the higher your article numbers, the higher the rest of your numbers (traffice, prospects, subscribers, customers) will be.

Life begins around 100 articles

Now don't panic. One hundred articles sounds like an unreachable goal if you are just starting out, but it is achievable. I have one student/mentee that is going for 100 articles in 100 days.

Once you get to that level, and sometimes even before, you begin to experience the benefits of something I have come to call "The John Grisham Effect."

You know what it is like - you read a novel by an author you have never read before. You really like the book. So you want to read more by the same author. You go looking for what else that author has written. Sometimes you wind up reading everything that author has written.

It is the same as you begin to get more and more articles on the article directories. Someone finds and uses your article, and they have found your article to be very useful. So then the reader wants to know if you have written anything else. Then your new prospect is excited because they have found more information by you.

Pretty soon you have a loyal reader, subscriber, fan and maybe even customer. All from writing and marketing good quality articles.

Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

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