Marketing Strategy - Waves of Quality Targeted Traffic From Article Marketing

There is a marketing strategy that allows you to get quality targeted traffic to your website and it is easy. You can use this marketing strategy to make money with Google adsense ads, affiliate products, or your own product. The best part is that it is easy and free. Read on to discover more about this great marketing strategy.

If you want quality targeted traffic, then you need to start article marketing. Article marketing is one of the free staples to website traffic that is always going to be targeted. There are some internet marketers that make their entire living from article marketing. Imagine waking up in the morning, or afternoon if you prefer, writing 5 to 10 articles, submitting them to top article directories, and when you are done, doing whatever you want with the rest of your day.

This is a reality for some people and these people are the ones that are using article marketing to get their targeted traffic. Read on to find out the basics of article marketing.

Basically you will need to have a subject in mind and a few affiliate product websites or Google AdSense websites to promote with your articles. Then, you need to brainstorm a list of possible article titles. The longer the list is the better because you will have more choices to write about. Last, you need to research and start writing your articles. Submit them one by one to the top article directories, then take one out of every ten or so and submit them all over the web to as many free article directories as you can find.

Article marketing is easy and is one of the top free marketing strategies. You can use article marketing to create a flood of quality targeted traffic to your website, blog, Google AdSense sites, or affiliate product sites.

Start turning a profit today with article marketing. Discover all the secrets of this top marketing strategy and create waves of quality targeted traffic to your website. Get the Secrets to article marketing here:

http://properarticlemarketing.blogspot.com/2008/03/instant-article-wizard-review.html

The Benefits Of Exchanging Links With Other Online Businesses And The Importance

In the real world, you would never advertise your competitor's store in your own store especially if you are selling your own product. However, on the internet, it's a whole different ball game. Besides getting the best website hosting, trading links is one of the oldest practices found on the internet today. People trade links, not only to exchange traffic, but also to boost ranking in search engines. But you are probably thinking... how is that possible? Why should I trade links with my competitor especially if they will steal my business away.

Trading links with other competitors especially if they are in the same industry as you are helps the search engines understand that your website exists and your website is recognized in that industry. It shows that other competitors know who you are. As a result, search engines tend to give you a boost especially if you trade links with websites which are more popular than you. However, popular sites would less likely trade links with you because they will be giving away more than they are receiving. That is, because your site is less popular, they will get fewer hits coming from your site and also because your site isn't as popular, they will not get a ranking boost as much as they linking to you. When a big competitor links to you, they are not only passing a search engine boost to your website, but they are also allowing their potential clients (visitors) to access your homepage from their website. Every time they do so.. there is a possibility that they will lose a client.

However, many of the webmasters fail to see the bigger picture. Consumers nowadays are more sophisticated than ever. Even when they don't access a competitor's website from your web page, they will some how get to it by using a popular search engine. Online savvy consumers do not just access one website and make their final purchase at that one website. They do plenty of research, and they will bound to access your website in one way or another.

In order to win this business game, you must have a niche product. Do not be the same as the bigger competitors. Offer something unique to the audience so consumers will buy from you. If you offer the same product as any other website, there is less chance they will buy from you. What is the reason they will buy from you? The only reason they got is price. And being in the price war game is not something fun. It is costly and is one of the reasons why many businesses fail. When your profit margins remain negative for too long of a period of time, your business will fail.

When you provide links to your common competitors for your website, not only do tell the search engines that you are part of that industry, but you are also helping your consumers provide a useful resource. So they will come to your site not only for information in the future, but they might even end up making a purchase because of their increase in frequency for accessing your website due to the usefulness of the resources.

All in all, trading links with your competitors isn't as bad as it seems. It helps increase your targeted traffic to your website (because when you exchange links with your competitors and they agreed to put your link on their page, their customers who are looking for similar products to yours) will also access your website. Furthermore, it helps boost your ranking in search engines that are related to the product you sell. In the long run, trading links with other businesses will improve the viability and awareness of your website on the internet, which in the long run will help your business succeed online.

Marion Pollan is a writer at Upperhost Business Web Hosting Reviews. The site provides independent reviews on the best website hosting along with the latest articles and news on the industry.

SEO - Keyword Selection

Key words are the magic players who let search engines to recognize your website and take your website to higher rankings. Key words are the single or multiple words that describe the content of your website most appropriately and relevantly. When you select keywords, you must do it very carefully and intelligently following the guidelines that I provide in this post.

There are few tools in the internet where you can find keywords. Two of them are keyworddiscovery and free tools in seobook dot com. The keyworddiscovery dot com asks for purchasing their service but also provides a free trial where you can register with an email. The free trial only allows limited number of keyword searches per day. But if you can create few email accounts and register in keyworddiscovery dot com, you can easily avoid this limitation. SEO tools in seobook dot com are absolutely free and they were designed by the father in SEO, one of my favorite, AARON MATTHEW WALL. These tools are highly used and trusted by many SEO guys around the world. If you have money to spend, there are hundreds of sophisticated and automated SEO software to be sold. But I personally feel that the free tools I provided are quite enough to SEO your website. All you have to do is thinking of a keyword or few keywords which describes the content of your website or webpage best. Then search them with an above mentioned tool and check the number of searches. You have to find your keyword or number of keywords in a way that they have the highest number of searches.

It is a better approach if you can have a keyword phrase than a single keyword. Because it is proved that the keyword phrases are more productive compared to a single keyword. For an example, let's assume that your website is about webhosting and the keywords you found are "web hosting", "cheap hosting" and reliable hosting", you can make a phrase as "cheap reliable web hosting". Never use a single key word or phrase for multiple pages. Always try to use a different keyword phrase for each webpage. Otherwise you will lose the quality and productivity of the SEO. Never use more than two primary and few secondary keyword phrases. I will let you how to and where to put these primary and secondary keywords in the coming posts.

If your website has more than hundred pages, make sure that all your pages convey the main theme and niche of your website. Each page must have a unique content and it should be informative and useful for your visitors and customers. As I mentioned earlier, you must have separate keyword phrases for each page. Always make sure that you select the best keyword phrase for each page.

If there are dynamically generated web pages in your website, you should find a technique to add the keyword phrase suitable for each page. For an example, if you provide a customized search option in your website, the result page will differ according to the search parameters. Then you have to define keywords for each criterion and add it in the programming level of the website. The most important thing you must understand is, the best keyword phrase you found for a page might not be the best after few months. You must do keyword research few times per year if you maintain a high productivity in your SEO effort. In the next post I will explain you about the webpage optimization and homepage optimization.

Sampath Wijeratne is the administrator and main contributor of http://www.best-internet-guide.com which provides information on various topics related to the internet with free of charge. It also provide RSS subscription through a RSS link and by email. You will find more related articles in his website.

Link Building - One Of The Essential Ingredients To Popularize Your Site

Life has gone online for most of us in todays world. Be it through online banking, online shopping, online news as well as online jobs or for that matter even online class, you could lead your entire life by surfing and finding things on the internet if you really had that determination. So it is no wonder that companies with products and services have ensured that online presence which implies presence in the World Wide Web is very much a part of their core business strategy. However it is not enough to just host a website and sit back while expecting the visitors to locate your website by themselves. A little prodding and directing the targeted traffic to your website forms a crucial part of business development and promotional strategy that converts into sales and profit for the company. A search engine optimization (SEO) firm is the expert that any business with online presence should hire to get this job of popularizing the website done competently. And link building is one such important ingredient that is added by the SEO firm to achieve this objective.

Link building involves the professional services of experts who work towards ensuring good inbound links for your website that will help the search engines judge the popularity of your website. The high level of popularity makes the search engines guide traffic to your website. A link building exercise involves a well planned popularity search for keywords that are to be used to promote your site. The professionals handling search engine optimization for your website then check out the resultant sites to see the facilities provided for link exchange which is a crucial aspect of link building. The webmaster could also be directly approached for implementing a link exchange program with your website. Only criteria for this link building exercise should be that the website you approach for link exchange must have a higher page rank than yours. The more link building your website does with other sites the higher will be the ranking and popularity.

The important aspect which needs to be kept in mind at all times is the guidelines which need to be followed for the link building exercises. The content of your website should be really up to mark to ensure that other popular sites would be interested in a link exchange program with your website. One-way links from authority websites are crucial for any link building strategy and this can only be ensured if your website fulfills all the criteria and is done according to the guidelines of link building exercise. Quality link from authority websites can be attracted to your site only if you have knowledge of the marketplace, understand your customers and their language really well, avoid automated inbound links and provide outbound links readily, ensure great content for your website and monitor your results effectively. An offline link building practice, quality maintenance, and preparedness for the unexpected gives you that extra mileage while undertaking a successful and effective link building exercise.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Search engine marketing, Social media optimization, Link building. To get the SEO tips from Search engine optimization specialist for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com

7 Characteristics Of A Great Webpage

What makes for a great webpage?

Wouldn't you like to know the main ingredients for creating a superior webpage? What basic elements you must have if you want a solidly designed webpage? A webpage that will stand out and be noticed by your visitors. One that will keep those visitors returning to your site, again and again. An effective webpage that is 95% better than most of the other pages on the Net.

Follow these simple design features when creating your next webpage and you will have the answer:

1. Good Keywords

The nucleus. The conception. Good keywords are the very first building blocks you must consider before your webpage even becomes a dim notion in your head. Picking the right keyword or keyword phrase is the ultimate factor that will determine the success or failure of your webpage. You must do major research on the keyword or keyword phrases that will be the focal point and drawing card for your webpage.

You must get this right. It is vital. It is the single most important element of a webpage. You can use keyword research software and sites such as GoodKeywords, Wordtracker.com, Nichebot.com, or superior keyword research software such as Brad Callen's Keyword Elite.

Regardless of what process you favor, you must choose your keywords very carefully. You must check the competition for your chosen keywords or phrase. You must check the number of searches made each month for your keyword. You must also check the keyword density of your page to see if it will register in the search engines. You may have to adjust or fine-tune your keyword density at a later date.

Make sure you place your keyword in the title of your page. Place it in the first Headline on the page and many marketers also place their keyword or phrase in the url. For example: www.yourdomain.com/keyword.html This will help the search engines and surfers to find your page quicker.

2. Simple Design

Keep it simple. You must keep your webpage simple and direct. Keep it professional. Make sure it is readable and clear to all your visitors. Do a spell check. Do a grammar check. You may also want to check how your webpage looks in all types of browsers. (www.anybrowser.com) Better safe than sorry.

Keep your visitors in mind at all times when designing your webpage. Keep it on topic, keep it related to your keywords. Most marketing studies show that's it's best not to confuse your visitors with too many options. If you're selling a product or products, limit the number on each page to one product if you can.

If you have a comparison page, limit the number to three or four. Studies also show that if you present too many options or products, the conversion rate goes down, not up. Keep all your products related. If you have a page on laptops, don't start discussing the benefits of owning a SUV.

Keep your sentences short and the number of words on a page down to 200 to 300. Many sites break up longer articles into multi-pages, this will be of some inconvenience for your visitors but you will have more room for advertising, your call.

3. Optimized

Let's face it, the average webpage will get most of its traffic from the search engines, mainly Google, although MSN and Yahoo are also worth considering. Optimize your page for Google. Use a simple hierarchy, keep your pages no more than three clicks away from the main page. Linking all your pages to your index page is a good practice, always do this. The search engines will find your page faster if it is linked directly from the main index page of your site.

Using blogging software/structure that comes with such free blogging software as Wordpress will optimize your pages for you. Blogging systems have a linking hierarchy (categories, archives, etc.) that are very search engine friendly. It's almost impossible not to optimize your pages if you're using a blogging system. Plus, you have an RSS feed that will syndicate your content and place it into the search engines very quickly.

Check factors such as Mega Tags, title description and content. Use a robots text file for the search engine robots.

If you're new to building webpages, you may want to check out Google's Webpage Creator, you can create your pages and have it hosted free by Google and they will be indexed immediately in Google. Big Plus! http://www.pages.google.com

4. Easy Navigation

A great webpage will have easy and simple navigation. Link your page to and from your main index page if you can. Make sure you link to it from your sitemap page. Many webmasters put all the main links on their site at the top or the bottom of all their webpages, so that a visitor can freely move around and find what they're looking for. Keep your visitors' comfort level in mind at all times.

Double check to see all links on your webpage work! You may be surprised how many don't work, especially if you link out to other sites. The search engines don't like broken links, neither will your visitors.

Also double check to see if all images on your page display properly. Nothing will bring down the quality of your page than images that don't load.

5. Fresh Content

A great webpage will always have fresh content. Make sure you update your webpage often. Our world's technology changes rapidly, make sure your material is current and still relevant.

Remember, 9 times out of 10, the only reason a visitor is on your page is for information. Make sure you deliver. Make sure that information is recent and accurate. Besides, there is nothing like fresh content to keep your visitors interested and coming back for more.

6. Bookmarkable

A great webpage will always be bookmarkable. Your visitor will want to bookmark your page and return to it for more information. Make sure you make it easy for your visitor to bookmark your page. Use a bookmark script. Make sure you have a favicon, this is a small logo you place on your site and it will be automatically picked up and displayed in your visitor's bookmarks, drawing attention to your page. Consider a bookmark and favicon like bread crumbs, all leading the visitor back to your page.

7. Cool Factor

Every great webpage should have a WOW factor! Try to make your page stand out from the crowd. Try to make it unique, try to make it cool. Just remember, a simple professional webpage with valuable information is always cool. And remember there is nothing like a little good 'word of mouth' to get some traffic drawing PR for your page. Great buzz about your webpage is worth its worth in gold.

So the next time you're designing a webpage, go all out and try to create your webpage with all of the characteristics listed above. Start with your keywords, keep it simple, proof-read and test for coding errors, create good navigation and optimize for the search engines, make sure you provide valuable fresh content and information. Last but not least, try your hardest to make your webpage memorable and bookmarkable. Make it a professional webpage that will be superior to the majority of other pages on the web.

Aim high and you will reap the rewards.

Copyright 2006 Titus Hoskins

The author runs a modest Internet Marketing web site where you will find helpful online guides on RSS/Blogging, SEO, Building Profitable Websites, Affiliate Programs, List Building, Laptops, Internet Fax and quite a few Free Marketing Tools: http://www.bizwaremagic.com

This article may be freely distributed if this resource box stays attached.

List Building, Little Black Books and a Really Big Chain

In the realm of once upon a time there was a term that was often used to describe a secret list of potential dates for the owner of the list. The term was 'a little black book'. The notion was picked up in movies, books and as a means of poking fun at someone else.

The idea of the little black book had, at its core, the idea of list building.

Others have used the term to describe contacts they might have in business that may be called upon when the salesman needed to reach a specific sales goal. These were customers you could count on to make a purchase if you just asked, So the salesman kept their names and only called when they really needed that extra boost.

Some things about marketing have changed, but not the idea of a list. Businesses realize they need to develop contacts that may have an affinity for their business and/or product line.

These contacts are needed if the business is to conduct an effective email marketing campaign. Because this should be an opt-in process the customer has the option of continuing to receive your email notices or be removed from the list.

I don't know if there is anything more frustrating for a business startup than to have a business in place with products to sell and customers are not beating down the doors to get to the product.

This scenario may have a lot to do with the fact that cyberspace is a really big place and it can take a while for customers to find any new business. Work hard at Search Engine Optimization (SEO) strategies and be prepared to wait. While you're waiting keep working at marketing strategies and seek to initiate list-building strategies that take advantage of consumer interests.

Build a little cyber black book that contains the email addresses of individuals who may be interested in your business and product line.

These names are important because they have a history. These names are not just randomly selected and placed on your list. No, these names represent either customers or prospects who have already shown enough interest in your business that they have willingly supplied you with an email address so you can contact them about upcoming sales, discounts or an expanded product line.

You wouldn't expect a business to assume that their contact list was every name listed in the phone book. While there may be potential there these business owners realize it may make more sense to work more efficiently by matching names against those who have already visited the store or made a purchase. These names provide a much better target for the business.

List building is an important means of taking small successes today and building on them for potential successes tomorrow. Virtually everything about marketing is designed to work like links in a chain. On their own they are just an oval shaped piece of metal, but together they can provide a significant ability to tow your business from startup to trusted business resource.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Make Your Own Website in minutes with HighPowerSites.com or Build Your Website with BuildAGreatSite.com. Start an EBOOK BUSINESS at BooksWealth.com.

A Brief Tutorial on Keywords and SEO

SEO, or Search Engine Optimization, is something that webmasters try to implement on their websites, particularly if it's an online business or if they want a lot of traffic to their sites. Basically, SEO is developing your website in such a way that the search engines will display your site whenever someone does an internet search for specific keywords that you have craftily sprinkled throughout your pages. With the millions of websites out there, it can be very difficult keeping up with the competition so that your site is displayed in the top few search results, or even the first two pages of search results. This article will describe a few things you can do when optimizing your site for the search engines.

Firstly, there are different search engines that people use to find information on the net. The top three that you should be trying to optimize your site for are MSN, Yahoo, and Google. We all want to be at the top of the Google search listings, but it's a good idea to start with MSN and Yahoo, simply because it's usually quicker to get indexed and you still get a significant amount of your website traffic from these search engines. You will get more traffic from Google, but it's a little trickier and probably more competition there.

The next thing you want to do is come up with keywords for your website that you think a lot of people will do internet searches for. This is harder than it sounds and you have to be really careful to choose the right keywords and keyword phrases so that you can beat out the competition. The way to find the best keywords to use on your site is to use a keyword research tool that displays the number of times per month your chosen keyword is searched in the three major search engines. You may initially think that the more a term is searched, the more traffic you will get, but think again! The more a term is searched, the harder it will be to get your site ranked in the top few search results, or the first few pages of search results. You want to choose terms that are less popular, but still have a significant number of searches. A good number to aim for is any term that is searched about 5000-10000 times per month. It's pretty difficult to do this without using a keyword research tool, such as Good Keywords.

Once you've found some good keywords, you want to go into the source code for your site and add those keywords to your HTML code in the right places. The best places to put your keywords are in the title tag, H1 and H2 header tags, the description tag, and then sprinkled throughout the text on your pages. Keyword density is an important factor that the search engines take into consideration when listing pages in the search results. While you want to repeat your keywords throughout your text, you also want to be careful not to overload your pages with the same keywords to make it obvious that you're just trying to get ahead in the search engine listings. If you try this, you risk getting your site banned, so try to maintain a relatively high keyword density, but not too high.

Now that you have your site sprinkled with enough good keywords, it's time to write articles on topics related to your keywords. Use those keywords in the article title, the first paragraph, within the body of the text, and in the conclusion, again without overloading the text with your keywords. There is no better way to get traffic to your site, links pointing back to your site, and the search engines to visit your site than by writing a good quality, original article with your search terms embedded throughout. These are the basics of keywords and SEO!

Liane Bate owns a Plugin Profit Site web business, and is a member of Success University, and the IAHBE. Visit: http://www.HonestMoneyMaking.com and HonestMoneyMaking.com's Home Business Blog

What a Link Directory Is

Link Directory is a resource on high quality websites. With free link submissions and a reciprocal one it can be supportive for websites. Having a reciprocal directory is a powerful script to have for gaining position in search engines. It has the potential to generate consistent revenues for you. A human-edited directory is created and maintained by webmasters who add links based on there policies. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will almost always improve rankings search engines.

A Link Exchange

Improve your search engine rankings and link popularity the easy way. Contact the webmaster of the relevant sites requesting a exchange. These types of these can be established over time and can take a while to develop, but is well worth your time. The first step toward building a successful series of link exchanges is to find other web sites to exchange links with.

A Manual Directory Submission Service

If you do not have time to add your website to hundreds of directories yourself, it is time to take advantage of a manual directory submission service. Price and features offered by these vary much, so look around. Depending on your sites content, there are probably cheaper ways to get some quality back links.

Link Popularity Is

A website's link popularity can be determined by the quality, quantity, and relevance of the other websites that link to its page. There is no secret behind the success you can have by increasing your page rank, but the true secret is how you can do so. By adding incoming links to your website, search engine popularity grows as well. Simply your page rank goes up when you get a link from another site.

Link Building Is

This has become an integral part of search engine marketing and positioning. The topic is inevitably the subject of many web conferences. Since link building has become a profitable business opportunity search engines are aware of what is going on and are putting countermeasures in place. One good reciprocal can give you the same amount of traffic as a major search engine

Try to avoid duplicate content issues by encouraging submissions with well written descriptions. Unique descriptions for the categories are best. PHP directory is probably the most popular.

I always hear marketing experts talk about how link popularity improves your listing in the search engines. When webmasters stock-piled their sites with keywords, the wrong sites were getting too much attention. If you are new to internet marketing, one tip you may have heard around the internet is that quantity link building is a better campaign than quality building.

Remember This Webmaster

A comprehensive, vertical-themed link directory keeps your visitors coming back again and again. Building a reciprocal link directory is worthwhile! Not every website out there that does link exchanges is right for you.

James Johnson, the author of this article, discovers and presents information so you can become knowledgeable, in the subjects you are searching for. I hope you find this article helpful. For a back link to your site visit this Link Directory at http://www.directorylinksuggestweb.com , go to Directory Link Suggest Web

Seo Elite Review Of Latent Semantic Indexing (LSI)

Latent Semantic Indexing (LSI) uses a patented concept of retrieval which overcomes most of the problems currently associated with the more popular word based retrieval systems. It is an automatic software application that can return 30% more effective relevancy to text based databases than the current standard search word matching techniques used by search engines.

LSI is particularly beneficial when large amounts of data are to be processed and where information needs to be retrieved in multiple languages and translation needed. Current retrieval match words contained within text or documents in a database. while this system is popular they are far from perfect, and if you have ever used a search engine search box you will know what I mean.

The main problem lies in the lack of precision, and on average 50% of the information that is returned will be irrelevant to the end user. there is also the question of retrieval failure whereby only 20% of the relevant information available is returned. In other words, do you know what you are missing?

The main reason for this missing information lies in the fact that there are many ways to describe the same idea or concept. On non-LSI models, if a writer such as I use one word to describe a particular thing, and a searcher such as yourselves use another then you are quite likely to not get all the relevant information available.

An example of this would be if i were to use the word 'laptop', yet the searcher looks for 'notebook' or 'portable computer' it will be more likely to be missing from the search results for that elusive 'laptop' keyword. Authors and searchers alike find it increasingly difficult to anticipate the many ways in which a concept can be described.

LSI on the other hand enables the user to find relevant information even if the search query shares no words in common. LSI uses a very powerful and fully automatic way of statistically associating words of description to one another. LSI will learn that "laptop" and "portable" occur in many of the same contexts, and that queries about one should probably retrieve documents about the other.

LSI is 30% more effective than the current word matching methods used in retrieving relevant information to the user. (e.g., Deerwester et al., 1990; Dumais, 1995) LSI can handle many differing types of text based applications such as multimedia descriptions, marketing brochures, email messages or WWW urls all with equal ease. In addition LSI is unique in it's application to improving information whenever the retrieval rate necessary is high. e.g. multimedia information, advertisements etc.

Because LSI does not rely on direct word matching it finds more relevant information at a breeze.even in differing languages without any necessary changes to existing algorithms. No wonder the likes of Google are now heading in the LSI direction, it's search results can only improve on the relevancy to it's clients. i.e you and me.

David 'Goldie' Edwards is a search engine optimizer and website designer working from his UK office. His GoogleTips website gives clients the opportunity to further enhance their SEO & Website Design Skills.

He also invites you to a Review Of SEO Elite the seo software designed to keep you in front of your competition.

Amazing Article Marketing - 3 Phenomenal Steps to Advance with Article Marketing

If you are reading this article, there is a huge chance that you are already writing and distributing your articles online to promote your products and your website but you can't seem to attract enough search engine traffic. You are also probably looking for ways on how you can advance in this technique not only to popularize your website and augment your sales potential but also to get ahead of the pack.

Well, wait no more. Here are the 3 phenomenal steps to help you advance with article marketing:

1. Carefully choose your topic. Stick with those that can help you drive quality traffic or people who are most likely to make a purchase to your website. By this, I mean if you are selling perfume you can write topics like "how to properly use perfumes", "the importance of perfume", "perfume - the perfect gift for your loved ones", etc. These topics will attract those people who are deeply interested in what you sell. Thus, this can lead not only to increase traffic but improved sales potential as well.

2. Use striking titles. The role of your titles in your article marketing campaign is to grab the attention of online users to increase the chances of your articles being open and read online. Keep this in mind when writing your titles so you can effectively make them more interesting, intriguing, and striking.

3. Consider your target market. Do not forget the needs of your potential audience when writing your content. If you want your readers to fully trust you and consider doing business with you, you must be able to target their needs and wants. Strive to answer their questions or offer solutions to their problems so they will treat your content as valuable and useful to their lives.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Ways Of Getting One Way Links In The Link Building Process

One way links pays a lot for your link building strategy. They can increase your websites presence and strength in all major search engines. This is an integral part of off page search engine optimization. It enhances the website presence and gives your website a great popularity. Link building is a process which takes place away from the actual constructed site. There are different ways of getting one way links. Some of these are indicated as under-

Directory submissions - This is one of the most reliable source of getting one way links. You need to submit to the relevant category in the directory that allows one way submission some directories give approval easily. Directories first review the sites manually and then give approvals. In case the submission or the website submitted is not according the suggested guidelines of directory, it is often rejected. This process can take weeks to months depending upon the directory status and differ from one directory to other. High quality and high page rank directories often accept paid submissions.

Article submissions are other way for getting links. The main purpose of article is to provide useful information related with your website topic to the readers. Generally article should not be in directly in the form of promotion and advertisement statement. Such articles do not get approvals. Articles should be written in a way to discuss some specific theme or topic related to your website and providing reliable information from it. Apart from getting links the other benefit of article is that website owner can generate a good amount of visitors to the site. Articles are submitted in article directories and some good amount of article sites are Ezine articles and article dashboard etc.

Another way is Social book marking sites which is also one of the best source of getting links from web pages. A person needs to register in these sites and they can store the links to the web pages which they find it effective and useful for them. Whenever they log into the account they have the access to the links stored by them. Other users can also access these links. Thus these links assist in search engine optimization for website. Other people with similar interest and category and tag can view these links. Social book marking sites allows the users to tag and bookmark the pages and users can search for the bookmark associated with a given tag.

Blog is a website where you can continuously contribute some stuff in the form of an article, information or knowledge base. You can always provide something latest through a blog. Visitors are able to know what is new and people become aware about your website. Through blog people comes to know about your website. Just like articles blogs can bring a good amount of traffic to your website. . Blogs also comes in instances of website and counts as back links. You can post your blog in various number of blog sites available. You can include link of your website in the blog to generate a visitor to the blog to your webpage.

Another important feature is press release which is a statement or announcement for the launch of a new product or services, news and event related to your website. These are submitted in press release sites and an important way of getting the one way links.

Another important feature is RSS submission which means really simple syndication. It the summary of the content of an associated website in the form of an XML file. We can include links to the website pages for which we want one way links. This makes it possible for people to manage their websites in an automated manner which seems easier then to check manually.

Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For web site promotion, Search Engine Optimization and Link Building Services visit http://www.nddw.com

How To Increase Link Popularity

These days there is a case to be made for building link popularity as being the most important website optimization factor, even above keyword density and other on-page factors. Did you know that there are little-known but excellent methods to greatly increase your link popularity...

Three or four years ago the most important factors in determining where your website appeared in the search engine results pages had not to do with building link popularity but lay in on page factors. In other words it was the wording and positioning of the wording on your page which was the all-important factor. Your link popularity score was just another factor, and in those days it had much less importance than it does today.

Your title tag was especially important (and to some extent it is still is), closely followed by the keyword density of your page text. If you wanted to rank well for a particular keyword phrase then you had to increase that phrase and variations of it in your text until they reached a percentage rate of roughly between 1% and 6%, this varying with choice of keyword phrase, search engine, etc. These days such factors still matter, especially for pages that target keyword phrases for which there is not a large amount of competition, though effective keyword density rates seem to have come down well below 6%.

Increasing Link popularity as the possibly most important determining factor in search engine optimization really came to the fore with changes that took place in Google and in Yahoo during 2005. That was a year when many previously successful web sites found their rankings in the search engine results pages plummeting rapidly or being lost altogether. Because they had fewer inbound links such sites could not sustain or increase their ranking positions.

So, as building link popularity is now such an important factor, the question is what strategies can website owners and webmasters use to significantly increase link popularity? There was a time when the simple answer to this was reciprocal linking with other webmasters. In those days email requests for link exchanges were opened and replied to more than 50% of the time, and traffic and link popularity could be built using this method.

However, those days are now largely a memory for most webmasters. Today webmasters receive so many spammy requests for link exchanges that they have given up even opening the emails. Even if today's webmasters can forge linking alliances it is frustrating and time-consuming work, and as most of these alliances are reciprocal linking in nature their value in SEO terms is questionable. So how do today's successful webmasters increase link popularity?

The answer lies in 'Power Linking' techniques. Read more...

Hugo Durrant writes for More Website Traffic at TrafficFolder.com. You are welcome to re-print this article provided you do not edit it in any way. The closing paragraphs must be included also, complete with unedited and clickable links. We can check this through the search engines.

Article Marketing Checklist

Article marketing is an easy, powerful and effective way to market your business.

Here's a checklist you can use for every article you write.

1. Know your goal for each article

What's your goal for your article? Your goal may be to provide links and traffic to your Web site, or to promote a product or your services.

Write your goal down. When you're writing, it's very easy to forget what your goal was.

2. What's your reader's takeaway?

Each article needs to have a takeaway - a benefit - for your reader. This enhances your credibility, and makes it more likely that the reader will visit your site via the links in your resource box to see what else you have to offer.

Write down your takeaway.

3. Develop your keywords so your readers will find you

Research the most appropriate keywords for your article. Collect five to 10. You'll emphasize two to three in the article, the others will be added to article's Web page meta tags.

4. Develop an intriguing title that's relevant and includes a promise

Think of your article's title as a headline. It's the most important part of your article, because it attracts attention, and it should include the promise of a benefit to the reader.

Make sure the title is relevant to your article, and includes your most important keyword.

5. Write the article, delivering on your promise

When you're writing your article, ensure that you deliver on the promise you made in the title. Unless you deliver, your reader will have no incentive to click through to your site - he no longer trusts you, because you don't keep your promises.

6. Write the resource box for the article

Your "resource box" has a single goal - to get the reader to click through to your landing page for the article. Make another promise of a benefit if the reader clicks.

7. Post the article on your site

Add the article to your Web site as site content, adding links to products and services relevant to the article.

8. Post the article to an article directory

Should you post your article to several article directories for promotion and traffic, or just one?

Some article marketers believe that you should post your articles to many directories. However, I prefer to post to a single directory. It saves time and I haven't noticed any benefits from posting to many directories. Your mileage may be different.

So there you have it - your article marketing checklist. It will increase the speed at which you can write effective articles by giving you a method to follow.

Want to build a well-paid writing career? You can, with Angela Booth's new Writing Hacker Web site at http://writinghacker.com/ - watch Angela's "Make money Writing: Write and sell Web articles - they're in hot demand" video.

For more writing tips, subscribe to Angela's Fab Freelance Writing Ezine at http://fabfreelancewriting.com/ezine/fab-freelance-writing-ezine.html and receive "Write And Sell Your Writing: The Power-Write Report". It's 21 pages packed with information to help you to develop a six-figure writing career, and it's completely free. Angela's Fab Freelance Writing Blog at http://fabfreelancewriting.com/blog/ brings you fresh writing tips several times a week.

What is "Link Bait and How Do I Create It?"

This is a cool term that I picked up in an intense Webmaster's forum. I fancy myself a reasonably talented SEO marketer. I've never used Google Adwords or any other PPC advertising and I'm well-schooled on traditional as well as Web 2.0 search engine optimization strategies.

I can definitely say that Web 2.0 methods are a lot easier and a lot more fun than the tedious traditional methods.

What is the #1 thing that you need to get higher rankings in the search engines?

Backlinks to your site.

The more links to your site, the better your rankings, in a nutshell. There are of course other factors such as the linking site's pagerank, whether or not it's a reciprocal link, and the anchor text used--just to name a few of the biggies.

So what exactly is this "link bait" and how do you make it?

Link bait is the kind of content that makes people want to link to it naturally. No link trading, nothing in return. Just content so good that people just want to be connected with it somehow.

So how do you create this kind of content that we call link bait? Well, you can give them what they were looking for such as news and solid information. If you become known as a reliable source of information, people will link to you whether they use your articles, link to you from their blogs, or bookmark you in the social bookmarking sites for example.

Another way to create link bait is to stir your reader's emotion. Make them laugh, make them angry, scare them. Post the kind of content that makes people say: "Did you read so and so's article? I can't believe she said THAT!"

Create a controversy, if you can back up what you're saying on the matter. Go against the grain. It's ok to have your own opinions. As long as they're well-founded, you should tell the world about them.

That is what the "new web" is all about.

Now go start a commotion or share your wealth of knowledge and create some instant link bait.

Sheree Motiska is a single WAHM. She is experienced in the world of affiliate marketing and network marketing and shares her knowledge at http://www.LetsStartEarning.com and http://www.NewbieBusinessCenter.com

Articles Can Bring Website Traffic to You

To have a successful website on the internet you need to accrue one way links. The search engines such as Google, Yahoo and others can detect link exchanges between sites and even the new triangular link exchanges. Then they devalue those links.

Creating those one way links is the problem. It can be a very time consuming task. A one way link means that, another website chose to link to your site without reciprocation. The common reason would be that your site contains quality or unique content.

The circular problem is, in order for someone to find the content on your site they first had to get there. In order for someone to find and appreciate your content, you need to increase the traffic to your site. More people need to see it. How can we make that happen?

One way for people to get their websites seen is by writing articles. That and directory submissions are great way to bring visitors to your site.

First this is to write an article about a topic that is somehow related to your website. If your website is related to scuba diving, your article should also be about scuba diving. It should be anywhere from 400 to 700 words in length.

When the article is complete write a biography section. In fact, write about ten or twelve biography sections. Each bio should be different than the one before to establish diversity of content within the post.

After your article is complete you will want to submit your article and bio to different article websites. Those websites are allowed to distribute the articles to other website owners looking for fresh content. They can reprint the article intact with your links in the bio section. So every time your article is published, it brings a new one-way link to your website.

If you're looking for links look to directory reviews and article submissions. These are very valuable tools in establishing your online presence.

The path to an online presence begins at The Authority Directory Submissions page. Visit and while there, take a look at The Authority Travel Directory Section.

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?

Many webmasters will tell you from experience that other factors besides PageRank, such as keyword density and placement, have recently taken a larger role in website ranking. No one will argue that PageRank has become irrelevant, but there is significant evidence to suggest that PageRank is not quite as important of a factor in website ranking as it once was.

To illustrate this point, I utilized a very useful tool you can find at prlookup.com. The tool returns regular Google query results with one interesting addition they also give the pagerank for every webpage. Thus, you can type in any word or phrase and see the pagerank of those webpages that rank well (or not so well) for that keyword. Looking at the results, you probably notice something almost immediately. Some sites with low PRs do surprisingly well in the results, while some higher PR sites do quite poorly. Some of this difference can be contributed to sheer content that is, how many times, and in what manner, the keywords you entered actually show up on the webpage. Google takes a close look at keyword usage and density in determining ranking. However, some pages clearly have very close keyword densities, yet in some cases the page with the lower pagerank will somehow still receive a better ranking.

Let us take a more quantitative look at this. Taking 20 of the most popular keywords from rankpulse.com (for this particular day), and entering them in prlookup.com, it is possible to get a better feel for the importance of pagerank. Looking at the first five results only, I wanted to see how many followed in order of highest PR to lowest PR. Surely, out of the results for 20 keywords, a good portion of them will display such an order, right? I have listed the number of webpage results that appeared in correct PageRank order for each keyword (i.e. 5 would indicate that 5 out of 5 results were in order of highest to lowest pagerank). You can see the table with results at Google Advisor.

Although limited by sample size, the results indicated that PageRank is not an overwhelmingly dominant component of website ranking on Google. If it were, the average of correct PageRank order for these keywords really should be somewhere around 4 to 5 (the real average was about 2.15). Thus, other factors including keyword density in webpage content, title, and even the URL, play a significant role in webpage ranking. I want to mention that, while looking over these results, I noticed that about 4-5 of these keywords came up with at least one webpage within the first 10 results (first page on Google) that had absolutely no PageRank at all (PR 0). In addition, a couple keywords came up with results with exactly reverse-order PageRanks that is, the first result at the lowest PR and the fifth result had the highest (for example, PR8, 7, 6, 6, 5 or something similar).

So what does this all mean for the average webmaster concerned with SEO? The first lesson is that keywords and other non-PageRank factors can be absolutely crucial. They can put a PR6 site above a PR8 site (if you don't believe me just use the tool I mentioned above). Does this mean that website owners should not worry about links? Not at all. It's just that all the time people spend on exchanging and acquiring links for the sole purpose of increasing PageRank may be better spent developing website content and keyword strategies instead.

As far as keywords are concerned, we discovered that having keywords in the website title and URL can help a site rank much more competitively. Good content tends to have the fortunate effect of both increasing your one-way in-bound links (people like to link to sites they find interesting, thoughtful, informative, or helpful), thereby improving your PageRank, while at the same time producing keyword rich webpages good for both human viewers and search engine spiders.

The take home message here is that PageRank is important, but it certainly is not worth obsessing over; there are many other factors involved in website ranking that should be given nearly equal consideration. In addition, simply building a good website is the best thing you can do to attract visitors, even without a great PageRank. PageRank, however, will likely follow consider it a welcomed byproduct of your hard work.

Bradley James is Webmaster of GoogleAdvisor.org, an informational site providing free information to casual searchers and Webmasters about the Google search engine.

In Article Marketing Shorter Is Better!

When trying to do article marketing, you need to know that it's better if your article is shorter rather than longer. No one is going to sit in their chairs all night reading a long article. Nobody wants that. If you want to make a long article, make it an ebook instead, don't make it an article.

Articles tend to show more URL clicks and views when the article is shorter. That's because people actually have enough time to sit down and read a small article rather than a long one. Haven't you ever wondered why longer articles don't get as many clicks? When it's a long article, the reader tends to become bored and decides to skip around, not really understanding what the author is reading, and thus getting mixed messages and finally clicking out of the article.

Longer articles also look less professional. Some might think that they look more professional, but in this case, they're not. Articles that are actually professional are articles that have the most amount of information in the less amount of space. When article writers write long articles, they tend to stray away from their topic or beat around the bush, and this will make your reader irritated and will make them want to click out. So keep your articles short and to the point.

When writing a short article, try to aim from 250-500. The average successful article is from 300-500. But keeping it at 250-500 will be just as good, as long as you have enough valuable information in it. So watch yourself in your word count box when writing an article. Try to make it below 500 or above 300. This will be great practice for you when writing your articles.

Keep your articles short and to the point. Don't think that longer is better. In the case of article marketing, the shorter it is, the better.

Looking for new internet marketing tactics? Don't worry, I have tons! Check out my website at http://www.marketingentity.com