Marketing

Monday, June 9, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Article marketing is an inexpensive venture and can dramatically increase your pool of leads. It can even help you increase your bottom line by adding new streams of income. Article marketing is the absolute advertising technique if you are promoting affiliate products. I bet you think that I am going to list all of the standard reasons, right? Article marketing is one of the best ways to pre-sell a product because it allows you to gain enough credibility with your reader that they are more apt to click on your resource box link to find out more.

Article marketing is one of the best traffic generating strategies and it's easily picked up by the search engines if you chose the right topic, keywords and of course the correct site to submit. I'm am just starting out after read a lots on the internet. and it seems that ezinearticles.com is the best. I would like to generating some qualified traffic to my site. Article marketing is one of the new, Hot ways to generate traffic, because you are meeting the needs of search engines and the needs of your human website visitors as well. You can distribute articles to submission websites like www.ezinearticles.com, and they will be published all over the Internet, with your contact information. Article marketing is by far the most misunderstood form of online marketing there is. It is many different things to many different people.

Article marketing is a tool whose time has come: You can write free articles about your area of expertise. Those articles are distributed across the internet, generating exposure and positive publicity about your business as they are used as free content on various websites. Article marketing is one of the best ways to build free traffic, build your link popularity, build your contact list .

Article marketing is the best content-based marketing solution in the internet today. That is why; every webmasters would like to excel in this technique to get ahead of the pack. Article marketing is a great way to promote your affiliate product or affiliate program. By writing an article that delivers value and offers a subtle mention of your affiliate product, you're well on your way to getting the proper exposure for your promotion. Article marketing is the process of writing articles and submitting them to other web sites to promote your web sites and article pages. This is often referred to as syndication.

Article marketing is a critical part of any successful internet business plan. It is an amazingly effective way to get traffic-building backlinks and a reputation as a reliable source of knowledge.

by William Roberts

I am the owner of several Blogs and websites. I live in South

Georgia. I am also just getting started at writing articles.

http://bear-bay.info

2008 all rights reserved

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

The new buzzword these days is "engagement marketing," which has replaced old-style "interruption marketing." Engagement marketing creates interactions and deepens relationships with your clients. Interruption marketing breaks into your client's life the way television commercials break into our programs.

When we engage with clients, they welcome us. When we interrupt them, they try to shut us out. And technology makes it easy to make unwanted sales pitches disappear.

Engagement marketing allows you to write long copy. In fact, it demands long copy. You need to connect with your customers They want more than a quick touch and go.

So how you do create long messages that engage your visitors and help them develop relationships?

1. Create a friendly conversation.

Let's face it: your website visitors want to connect you. They are sitting all alone with their computers and they want to feel somebody cares enough to talk to them. Reading pages and pages of copy should feel like getting a letter from a good friend.

Short copy (and short-short ezines) comes across more like a message left on an answering machine -- not a meaningful dialog.

Ever had a phone conversation with a friend or even a business relationship when you just enjoyed talking?

You were in no hurry to hang up. You were entertained. You felt affirmed. When readers feel this way, they will stay tuned all the way to the bottom of the page.

2. Maintain suspense.

Whether you're writing website copy or murder mysteries, keep the readers wondering what happens next. Each sentence should motivate the reader to move to the next sentence...and the next paragraph...and the next page, chapter and even book.

I am not sure who first applied the term "bucket brigade" to copy. But here is the idea.

Before fire departments got organized, volunteers would fight fires by lining up and passing buckets of water from the nearest well to whatever was burning. Another line would pass empty buckets back for refills. Buckets moved from hand to hand fast, with no stops.

So think of each idea as a bucket you want to pass along, from one sentence to the next. Motivate the reader: "Keep going! Urgent! You need to reach the end before anything else happens!"

3. Ask, "Who is reading?" rather than "How long?"

Your target market really wants to learn what you have to say. They realize they'll learn from you, even if you're overtly making a sales pitch. So they keep reading....and reading.

What is your favorite personal interest? Dogs? Cats? Hiking? Basketball? Soccer? Music? Art? Real estate?

When you're passionate, you cannot learn enough. You hope the article, book or talk will go on forever. And if you have targeted right, your readers will feel the same way.

4. Encourage your readers to talk back to you.

Marketing researchers know: When we read any message, we tend to talk back! Sometimes we speak aloud (and even throw a magazine across a room (doesn't work with a computer).

But most often we engage in what psychologists call "counter-arguments." For example, you read, "This technique will transform your cat into an obedient pet who comes when called."

You think, "No way!" or, "You must be kidding."

We also affirm what we read.

"That's a great idea!" "That sounds like something I would like to do."

And (especially if we're contemplating a big-ticket item) we're seeking more and more reasons to justify our buying decision.

So...you're probably ahead of me: Longer copy means more opportunities to say, "Yes, it's for me!"

5. Crawl out on the edge.

What television shows become mega-hits? You got it: the big HBO and Showtime series that go outside the networking programming box.

They're more like indie films than television and they attract audiences of millions. Just try to rent a DVD of past seasons: you get on a waiting list.

Marketing works the same way.

Whenever I take a risk with an edgy ezine article, a few readers unsubscribe and some even send a grumpy emails. But I always get a few e-book orders. That's when I get requests for Diagnostic sessions, too.

When I write reviews for amazon.com, I just say what's on my mind. And I get some of my best clients and subscribers.

One reader even wrote, "Do they call you Cantankerous Cathy? You never say anything nice!" But she signed up for my ezine and attended three teleclasses.

Edgy means just strong enough to resonate with your own target market. Some famous copywriters use strong, colorful language. My audience tends to prefer G-rated expressions. Adapt your edginess to your audience and your own style.

Bottom line: As long as you hook the reader, maintain suspense and tell a good story, your message can be as long as you want it to be. Keep doing this and you'll genuinely engage your audience -- the first step to turn them into clients in today's market.

FREE 7 Best-Kept Secrets of Websites That Really Attract Clients: My Special Report gives you insider tips to convert tire-kickers to buyers and earn money while you sleep. From Cathy Goodwin, The Content Strategist, at Website Marketing Strategies

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article Marketing is something that thousands of people do to drive traffic to their websites. It's no secret that a well written article can be thought provoking enough for readers to want to know more about either you or your services. So, what do they do? They click on your link in your resource box. But are you making effective use of understanding the conversion rates for the clicks that you get?

From my own perspective, my main interests are in motivation, wealth creation and self defense. These are the subjects that I write about most often. However, I am departing from that here because I have discovered something that I think will be of benefit to all article writers.

I don't write about things like "the best sexual positions" or "cell phone number spying" or "how to increase your penis size" or "how to shave your pubic hair" or "how to tell if your spouse is cheating on you" or any other such subjects that get tens of thousands of hits. Why? Quite simply I don't have a website on any of those things that could take advantage of the traffic it would bring.

Now here is something that you will probably find interesting...

I have over 250 articles all over the web in hundreds of "far-flung" places and in many different languages. This number of articles will show significant trends when viewed in terms of statistical anaysis.

I know which articles are "ball-bursters" and which are complete flops. So, what does that tell me? Write more articles (in my domains of knowledge and interest) that are popular - obviously! What is the point of writing articles that nobody else wants to read? Now here comes the interesting bit...

By analyzing the results of these articles I am able to see which ones are giving me the most click-throughs to my websites. Time for a little mathematics...

If I have 1,395 click-throughs from 170,424 views of my articles then my conversion rate is 0.82%. That tells me that for every thousand people who read my articles only 8 will be interested enough to go to one of my websites. Pretty horrendous huh? Then again, there are millions of articles on the web and people's time is at a premium. A reader has to be REALLY interested to make that click.

So, if I have some articles - which I do - that are returning the following statistics, what does that tell me?

  • 8 from 23 ( conversion rate 34.8%)
  • 400 from 2,667 (15%)
  • 28 from 154 (18%)
  • 191 from 1736 (11%)
  • 23 from 81 (28%)
That tells me that these particular articles SMASH my average. Hmm. So, what else does that tell me? Here is what I think...

  1. - The headline REALLY worked because it attracted attention
  2. - The article summary/teaser REALLY worked because it made people curious
  3. - The copy (article body) REALLY worked because it contained good information
  4. - The resource box REALLY worked because people wanted to know more.

So, now, what do you think I should do?

  1. - Write more headlines like that
  2. - Write more summaries/teasers like that
  3. - Write more articles like that
  4. - Write more resource boxes like that

The other thing - which I have not yet analysed in depth - is that the keywords REALLY worked. I need to look at that more.

So what is my point is this?

Watch what your statistics are telling you. Once you get the "formula" correct then all it requires is for you to stick with it and you will see a LOT more click-throughs to your websites than you thought was possible. I may have more to say on this later. Stay tuned...

This has been a "Public Service Announcement" from me to you purely for your benefit because I don't have an Article Marketing website. But if you want to know how to make a lot more money and increase your personal wealth then click HERE

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Article marketing provides an easier way for webmasters to build quality inbound links for their site that can result to impressive page ranking. When websites have good placement on search engines, it follows that they will be highly visited by online users. As a result, webmasters get more traffic, increased sales potential, and amazing increased in profits.

Here are the 6 nifty secrets to make more money through article marketing:

1. Multiply the number of your articles. The more articles you write, the more inbound links you create for your website and the more articles you make available for publishers to use. These spell out great success in this marketing technique.

2. Focus on the quality of your articles. In your effort to increase the number of your articles, make sure that you don't sacrifice the quality of your content along the way. They must still be all well-written, useful to your target market, and content-rich.

3. Do not advertise on your articles. Focus on giving your readers quality information when you write the content for your articles. You can place your sales pitch on your resource box.

4. Prioritize the needs of your readers when writing your articles. Make sure that your content is geared towards meeting the needs and demands of your potential readers.

5. Learn how to optimize your articles. It is not enough that you know the keywords that are relevant to your niche, but most importantly you must know how to strategically place them on your content so they will sound natural.

6. Your articles must be short. As the attention span of online users is significantly short, it would help if you can write articles that are not lengthy and direct to the point. This is the best way to get your message across without boring your readers.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Powered by the web, marketing has taken a sudden turn and is heading at fast pace towards the digitization of all processes. There are numerous reports and findings that prove the growing dependence of marketers on web tools and carriers. The usage of these tools has made marketing strategies easier to be implemented and executed.

Starting from electronic correspondence or e-mails, the business has gone much further and today relies completely on digital tools and techniques. Whether it is spreading the awareness about a brand or provision of after sales service, web has contributed in a big way.

In the last few decades consumer behaviour has also changed for good. With secure connections and credibility maintained by large Internet companies, people have started to trust the medium and the deals online. Shopping online is no more a distant dream and the information on the Internet is more meaningful than on other media.

According to McKinsey Global Survey, the report being released on July 2007, "In 2010 just over half of all respondents expect their companies to be getting 10 per cent or more of their sales from online channels - twice as many companies as have hit that mark today. And 11 per cent expect to be spending a majority of their advertising budgets online by then."

The report further reveals the emerging vehicles, which have been put to practice by e-marketers or online marketers. Some popular ones are retail web sites, portals, blogs, wikis, podcasts, widgets, social networks, etc. With these tools and vehicles we have a whole new virtual marketplace before us waiting to be explored.

As service industry, online marketing provides an absolute package of web solutions. The various services covered in the umbrella term include search engine marketing, social media marketing, e-mail marketing, affiliate marketing, etc. The service components keep on updating with the invention of new tools and techniques.

Once online marketing takes an upper hand, there would be heavy cuts in pricing. The marketing and advertising campaigns take a good share of the money. With low cost vehicles and platforms for marketing, the business might reconsider the pricing and lower it to benefit the audiences.

About the Author- Meenakshi Wali is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services, web design services and search engine marketing over the globe.

Four Ways That You Can Increase Your Sales With Articles

Today, making money on the Internet in more competitive than ever. Traffic is among the most difficult thing to do in Internet marketing. It's almost impossible to get a high search engine ranking without some good research. There are several strategies that you can implement into you Internet marketing business to help you get the traffic you need and the sales that you want.

1. Reach extra people

When you write good, quality articles you should share them with other people. You can do this by posting your articles in you site or you can submit them to a number of article directories. Simply include a link back to your site in the information bio box. This in return will bring a ton of visitors to your site, all for free.

2. Optimizes your site for enhanced search engine ranking

If you make your site full of special keywords you can improve your sites rankings in the search engines. Keyword density is one of the most important factors when it comes to determining how your site will rank in the search engines.

3. Free Advertising

You also can try free advertising. There are numerous sites that offer advertising for free as well as different tricks you can use. Try putting a link back to your site whenever you send out an email.

4. Increase Link Popularity

Instead of finding other sites that would want to trade links with your site you can publish an article. When you do this, other sites will use that articles and it will have a link back to your site, thus improving the number of visitors to your site.

Max Whitson began involved in learning about Internet marketing at the youthful age of 14. Now, Whitson is an internet marketing guru and has lead hundreds of people to success by making money from home.

For more information, visit http://www.makegreenfromhome.com