Marketing

Monday, May 5, 2008

Article Marketing - Should You Submit To Multiple Article Directories? If So, How Many?

There was one question that I had, that I wasn't sure who I could trust for the most accurate answer. I read article after article and I even read a few training manuals, and I still felt conflicted about the answer. What is the question you ask? The question was simple, should you submit articles to multiple directories, and if so, how many?

Let me start by saying, that if you want to learn about article writing, start with one directory that has live people who proof, edit and approve all articles that get published on their directory. The feedback you get will be invaluable.

Second, I think you should be willing to read 20 or 30 articles, and then buy and complete the training materials of one of the authors that you feel best suits you based on the articles you were able to read for free.

And Finally, I think that you have to have written at least 25 articles, maybe more, for some people a lot more, until you really start to have a handle on article writing.

Notice I did not say that you should not write any articles until you have done any of these things. I did not even say that you should not write any articles on article writing until you have done any of these things.

As matter of fact, if you really want to learn about and become a master article writer, then write 10 to 25 articles on article writing. I cannot think of a better way to learn anything than to try and teach it to someone else.

As a matter of fact, I don't think you can consider yourself a real master at anything until you have taught someone else to be a master. Again, I am not saying you can't be an expert, but to really master something, you have to have successfully taught others to do the thing.

Ok, what was my question again? Oh yeah, multiple directories yes or no, and if so, how many? Let me explain one more thing quickly so you know why this question is not obvious. The reason is the search engines and what some describe as a penalty for duplicate content.

The search engines would not be doing their job if you did a search and got two full pages of results from one article that had been submitted and published to a thousand different places on the Internet. Not to mention that spammers use tactics like this to try and beat the system and the search engines are adding value by not letting such things work or go unchecked.

Let me just finish by saying that the goal is article syndication. You submit your articles to directories not only so the search engines will give your articles appropriate search engine rankings for their key word content, but you submit them so others can use your articles on their blogs, websites and in their ezines because they are looking for content to help them keep fresh and interesting information.

The bottom line is that the search engines have hundreds of other variables that they use to determine ranking, with the goal to be human friendly. The value you get through exposure and back links to your site through your articles being widely syndicated has an intrinsic value that supplies viewers to your website independently of the search engines: for a sense of security, you should know that you are not completely dependent on the search engines for all your traffic and your livelihood.

So publish your articles to good and widely accepted article directories on the Internet and let them do their part for you through syndicating your articles and supplying traffic back to your site.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Article Marketing Techniques Revealed - 7 Article Marketing Techniques for More Traffic and Sales

Have you ever picked up one of your favorite books, skimmed through the beginning, then didn't stop reading until you were on chapter 10?

That's your number one technique for writing effective articles:

1. Captivating introduction
I guarantee that's a book that had a good introduction! Try to captivate your readers to read on. What good is an article if no one gets past the first paragraph?

2. Benefit driven headline, something quantitative
7 benefits of this, 4 tips of that, something with a definable characteristic they know they will be getting more information about.

3. Benefit-driven subheadings
You are providing information for the reader, but focus on benefits, not just features. Don't just say, "This widget has five arms." Focus on benefits, such as, "More family time: This widget does the dishes and the laundry at the same time.

4. No need to keyword-cram
Contrary to popular belief, you do not need to lower the quality of your writing by cramming keywords for a particular density. (If you don't know what I'm talking about, then don't worry about it.) All you need to do is have your keyword in title, a couple of times in intro, and mention it in conclusion.

5. Call to action
Make a strong close that encourages them to take action now. Do not delay, convince them that if they do not take action now, they will be missing out. Try not to sound salesy. This is an informative article.

6. Author's Resource Box
This is where you can sell yourself. Again, make it benefit driven, give them a reason to visit your website that if they don't they will be missing out on something great. I recommend making each one a little different to give it more relevant to your article subject. It's always good to offer free information or a no-risk proposition.

Something like,

Jane Doe is an experienced internet entrepreneur who coaches like-minded individuals to success.

For a free introduction to a revolutionary business model click here: YourURL.com

7. Be consistent!
Publish new content once a week or once a month. Honestly, the time frame should fit with your schedule. If you want to be aggressive, do one article per week. Less so, one article per month. Just be consistent. This looks good for publishers and readers.

<~~~~~~~~~~~~~~>

(Read my other articles for more information about effective keywords...)

Nic Mitchell is a member of a group elite internet entrepreneurs dedicated to creating 100 millionaires by 2012.

No hype. No fluff. Just results.

For your free introduction to a bullet-proof business model, visit http://www.MarketingYourMark.com

Article Marketing - Ideas For Using Article Marketing To Promote Your Website

This can be a very effective promotional method. The amount of traffic and backlinks that you can obtain from article marketing is only limited by your efforts. Here are some ideas.

Copy writing has the potential to increase your profits. Incorporating these four ideas into your promotional efforts is sure to inject your marketing plan with a new vitality and renewed success. If you do it correctly article marketing can become one of your most effective means of building page rank and direct traffic to your site.

You absolutely must have a detailed and in depth marketing plan for your articles. Your article marketing deserves as much attention as any other service or product being marketed anywhere. Not only must they be marketed, they must be sold. In order to accomplish this it is essential that you have and use a coordinated strategy. Just having the plan laid it is not good if it is not followed.

Now more than ever the field of copy writing and article marketing is a highly competitive. It is entirely appropriate to consult with and even obtain the services of a profession when creating your marketing plan. Professionals in this field have experience in helping create plans and keeping clients on track with their marketing efforts. A web site is one thing that every successful individual in article marketing agree upon. This is a definite must have as it allows you to showcase your articles and skills as a writer. This gives you a place to promote your skills and talent. Keep in mind that this web site must be appropriate to your work and goals as a writer.

Last but not least, you should consider forming strategic alliances with businesses and others. This can be online or off. Joining forces with others increases your exposure and expands your potential customer base. Work smarter not harder and watch your profits grow.

You can get a free copy of our latest ebook by clicking here: The 7 Keys To Business Marketing Success Sean Milea writes about Business Marketing

Breakthrough Article Marketing - Uncover 4 Popular Steps to Explode Your Article Marketing

Article marketing is undoubtedly the most efficient and cost effective product and website promotional tool these days. It is being used by a lot of webmasters from across the globe because it can easily augment website's traffic and increase their sales potential.

Here are the 4 popular steps to explode your article marketing:

1. Target market. The one element that will guarantee you success in article marketing is knowing how to satisfy your target market. When you do, you can be assured that your articles will be widely read and distributed online. This is the reason why it is very crucial to know the people you are writing for even before you tap on your key board. Get to know their needs, demands, profile, and preferences. These can help you make your articles more targeted and focused to their demands.

2. Titles. When people search for information online, they are usually presented with numerous articles. People choose the article to read based on title alone at least on this point. Don't let your articles be ignored by giving them titles that are truly interesting and attention-grabbing. This can help you dramatically increase your clickthrough rate.

3. Writing skills. Never be contented with what you know and strive to improve on your craft so you can always offer the best to your readers. This can easily be done through constant practice and by attending seminars or coaching programs that are specifically created to help you excel in the field of writing.

4. Quantity. One of the best ways to excel in article marketing is to multiply the number of your output to easily augment the number of your inbound links. If you can't extend your writing hours, you can hire ghostwriters to do the legwork for you.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Basics of Article Marketing

With the current massive growth of article marketing to drive traffic to websites, establish credibility, and to create backlinks for search engine optimization purposes, there are constant queries and/or discussions related to duplicate content. There's no question about the benefits of the small business marketing article and how it can help to position someone as an expert, not to mention help to increase search engine exposure and traffic. Article marketing is the act of writing articles and publishing them online (usually through an article directory or distribution site) to increase Web exposure, search engine ranking and website traffic.

Another way that these types of articles help develop a steady stream of new clients is that when submitted to article directories they help to increase your exposure in the search engines and in turn will deliver even more targeted traffic to your business website. This article highlights reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion. One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing.

Most importantly, article marketing is still one of the best ways to drive web traffic to your sites in the viral manner as more and more publishers publish your articles on their sites. An effective article is one that is passed around the internet and appears on many web sites and in ezines. If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other. When done right, article marketing combines the benefits of public relations, positioning, search engine visibility and branding. So in order to get the most out of your article marketing efforts, remember that you're writing for people first and search engines second.

A third benefit to article marketing is that it helps your visibility in the search engines. I have to wonder how many small article directories hell-bent on the bragging rights that come with search engine prominence, are now throwing in the article marketing towel altogether. There are several benefits to writing and submitting small business marketing articles to article directories on the internet.

Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you've finished writing. Optimize the Text Naturally: You want your article to pop to the top of a list when someone searches for it - and in search engines. Writing Article Titles for Search Engines Here's the secret: Be sure to include your key search phrases at the beginning of your title.

When it comes to monitoring the success of your article publishing efforts, one of the favorite techniques is to search for your article title, thus discovering which sites used your article, and allowing you to also determine how many of those same sites also include a backlink to your website. But by themselves they don't put money in your pocket - there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site.

So those are just some of the primary benefits of article marketing. The bottom line of small business web site article marketing is to increase your sales and build your customer base. By including article marketing into your multi-faceted marketing and sales plan, you too can achieve success in marketing your book.

Follow these strategies and you will have a sound article marketing campaign. Now that you know why article marketing is king, start writing. Remember, article marketing is not about dispensing information - it's about dispensing helpful information -- and that usually calls for more than 500 or 600 words.

Article marketing revolution. Make money to submit your articles niche and get massive backlinks to your site.

http://www.nichearticledirectory.com/

How to Use Article Services for Improved Search Engine Listings

If you know how to use article services for improved search engine listings, henceforth called SERPs (search engine result positions), for specific targeted keywords by seeking a good article ghost writer and having your articles written professionally, then you can rapidly give your website a kick up the rankings.

Article marketing is currently a very popular means of generating website traffic, and also of improving the Page Rank of specific web pages. Google Page Rank is determined by the number of links back to a specified web page from other ranked web pages relative to the number of links leaving that same web page. By choosing highly ranked article directories, it is possible to use article marketing to increase your page rank in addition to attracting highly focused visitors to your website.

In order to achieve this you have to use the right strategy, make sure that your article is well written and relevant to the keywords that it is optimized for, and that it is designed more as a teaser that leaves the reader wanting to read more, than as a complete product that answers all the questions.

The authors resource box, or bio, must also be well designed, not only to attract the click, but also to provide the most appropriate target page on your website that will bring you most benefit. Lets have a look at how to do that, and explain what an article services site can do for you.

You either know your topic or niche well or you dont. If you know it well, and write your own articles, you might just overcook it and either provide information at too high and complex a level, or write on and on and bore the reader with far too long an article. An article should be short and snappy, but not so short that it gives nothing. It all depends on how it is constructed and written.

A 300 400 word article can be sufficient, or it could take 800 900 words to whet the appetite of the reader. It depends on the niche. You must leave readers wanting more, and compel them to click to your site.

This is where a good ghost writer can do a good job for you. One article can be worth a lot of money to you and you should not worry about paying for it. No articles should cost more than $15, and most services price them lower. It is easy to calculate the cost against potential benefits by tracking the effectiveness of your articles. Your website tracking analysis should allow you to determine the source of visitors to your website, and how many from each source made purchases.

In this way, you can carry out a cost analysis on your articles and any other marketing technique used to sell your products. What is difficult or even impossible to quantify is the contribution made by individual articles or authors to your Google Page Rank, and hence SERPs for each of your web pages. What you could do is to run specific article marketing campaigns, one at a time over a period of time, checking the dates that the search engines crawled your site, and determining any changes in your listings over each period.

You can then determine whether to write your own articles or employ an article services website to do it for you. The site could also probably submit the articles to appropriate article directories for you, and also write your bio box. The bio, or resource box is a very important part of your article that many authors fail to use to its best advantage. Here are some tips for you.

Write in the third person, but use your first name. Be positive and dont hesitate to promote your personality or outlook. You are selling yourself and your website so approach it with a sales attitude. For example:

Sue is experienced in article marketing, and has a very positive attitude to the topic that she loves. Her ability to express any customers requirements in a visual form from her web page Article Services gives her great satisfaction. She is very approachable and you can contact her at her website xxxxx.com if you are planning to give your own website a kick up the rankings.

The anchor text should be linked to a web page within the website that relates to the topic of the article, rather than the home page. That is a more powerful link than a home page link. However you also have the home page link after, if you are allowed two links.

That is much better than More information on Sues article services can be obtained from her site xxxx.com

That is how to use article services for improved search engine listings, rather than try it yourself. You might very well be successful, but the resource boxes written by professionals tend to be a lot more productive that anything that webmasters produce themselves.

Peter is an experienced freelance article writer whose zest for article marketing is surpassed only by his ability to bring success to his customers from his website http://www.article-services.com More information on his approach to article marketing is available from his Article Marketing web page.

Ways To Use Articles To Expand Your Online Business

So you created or have hired someone to create some articles. Did you know there are several ways you can benefit from these articles not just one or two ways?

First of all you can submit each article to article directories to get one way links. Even if you are not doing search engine optimization, you will still get benefit by doing article submission. You receive traffic as well.

Second you can put these articles on your website or blog. Create a new page for each article. Content is king on the Internet.

You can contact webmasters which have websites or blogs in your niche and tell them you wish to swap articles or contribute your articles to their blog. Both blogger and wordpress platforms allow you to add authors on your blog. So these webmasters can add you as an author and you can post your articles to their blogs whenever you wish.

Swapping articles means you post the webmasters articles on your blog or website and they put your articles on theirs. This has two benefits. Content and backlinks. Both help search engine rankings. Article exchanges are better than link exchanges, even though they are more difficult to do.

You can visit internet business related forums. See if they have a section where you can trade, swap or exchange links and private message users to ask them for an article exchange. You can also use this technique and contact webmasters asking them to become an author for their blog.

When you become an author of another blog, you can link to your own website from within the article, or by creating a bio. A bio is simple few lines of text that either promotes your websites or talks about you. In bio you put a link to your own website. So it is a win win situation. You can backlinks and the webmasters gets free content.

There are other places you can submit your articles like social bookmarking websites. Simple post your articles on your blog, then bookmark these blog posts.

There are several sites that accept stories, but usually approve also articles, not just stories. There are blog carnivals. These are websites that display top blog posts about a particular subject. There are thousands of blog carnivals on any topic, and you simple submit your blog posts that contain articles to these websites.

You can transform your articles into an ebook. You can put several chapters in the ebook, putting each article as a new chapter. You may want to edit it a bit and you have a ready made ebook. It might not be good idea to try and sell it, since the information is also on your blog for free.

But you can give it away for free and build a list. So people have to optin to your list in order to get a free copy of your ebook. You build your list, and they get free ebook. You can then promote products to your list once you build a relationship with them. But if you do not put the articles on your blog you can sell the ebook.

So do not just submit your articles to article directories like everyone else is doing. Be creative and you get more benefits.

Karl Sultanas allows you to get all the backlinks your little hearth desires. That's how to improve SE rankings.