Marketing

Tuesday, June 24, 2008

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

1. The "Affiliate Tease" Strategy

The "you will buy my product anyway once you see how well it sells..." strategy informs future customers that you aren't going to force them to purchase your product before they join your affiliate program like some businesses do. You will show them how much confidence you have about your product and they will assume they will have a good chance to make a lot of money by joining your affiliate program.

2. The "Check It" Strategy

The "check any of the boxes that apply to you..." strategy informs future customers to take physical action or interaction with your sales letter. Sometimes when people take a little action or get physically involved in the sales process, it sets them in full motion to buy and gain their desired benefit.

3. The "Junkie" Strategy

The "I have a confession to make: I'm a (type of product) junkie..." strategy informs future customers that they aren't the only addicts who purchase product after product to gain their desired benefit. It will show them that it's okay to invest in your product even though they may already own a ton of similar ones. Plus, tell them why your product is different from the rest.

4. The "Advertising Specialty" Strategy

The "bonus: a (your product's name) T-shirt..." strategy informs future customers that they are going to get a specialty item as a bonus which they can use in their every day life. You'll get free offline advertising by placing your product information on the item. It could be your product name, web site address, etc. Some good advertising items are coffee cups, bumper stickers, key chains, pens, license place covers, etc. You can also tell them the quantities and that it's on a first-come, first-served basis - once you run out, that's it.

5. The "Commission Call" Strategy

The "make (no.)% commissions on this call..." strategy informs future customers that if they sign-up to your affiliate program and promote your free tele-call they can earn money. Just tell them to get people registered for the free call and you'll help close the sale for them. You could even tell them if they make over so many sales they will get a prize; the product or higher bonus commissions.

6. The "Myth And Fact" Strategy

The "MYTH: (a description of the myth). FACT: (a description of the fact)..." strategy informs future customers a myth that would stop people from purchasing your product and a fact which quickly eliminates the myth. For example, MYTH: You need a big investment to start your own business. FACT: You can start your own successful business today for only $10.

7. The "It's Your Fault" Strategy

The "if you don't (your product's benefit) this (week/month/year) it's because you didn't read this letter..." strategy informs future customers they won't benefit unless they read your sales letter. In your sales letter you can give them tips for gaining their desired benefit but tell them your product will allow them to gain their desired benefit quicker and easier than your competition's.

8. The "Perfect Time" Strategy

The "have you ever wished you were in the perfect place at the perfect time to (your product's benefit)..." strategy informs future customers they can take advantage of one of those situations by purchasing your product. You can tell them that you have a new feature that your competition doesn't have; you offer a patented benefit that no one else can offer; you teamed up with another business so you can offer them more for their money; etc.

9. The "Behind The Scenes" Strategy

The "I've secretly helped successful (topic) experts for years..." strategy informs future customers that you work behind the scenes to help these experts become successful. You can even ask the experts that you've helped to give you an endorsement or testimonial. You can tell them now you are finally going to allow the masses to get your help and product so they can become successful too.

10. The "Personalized" Strategy

The "it can be personalized..." strategy informs future customers that they can custom order your product with their business name, web site address, logo, or any other advertisement on it. If it's just for normal consumers, you could say their name, picture, pet, age, etc. Or if it's going to be a gift for someone else, they can personalize it with that person's personal information.

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Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Link popularity is also known as link building, link exchanging, inbound links etc. It refers to the quality and quantity of incoming links to your site. It is a very important part of the search engine optimization process and plays an important role for getting high search engine rankings on specific keywords.

It is not enough to go for quantity of inbound links when building high link popularity. The quality of inbound links is much more important than quantity for getting that high link popularity. In other words, having a lower number of quality inbound links is more valuable than having a large quantity of poor links in for SEO.

Generally there are three types of link exchanging one way link, reciprocal link and triangular. One way linking is the process of getting inbound links without having to give a link back. Free directory submission, article submission, blogs, and forums are the best sources of getting one way links to your sites. Reciprocal linking is the process of both giving and receiving a link. In a reciprocal link exchange, you put your link partners link on a page within your web site, and in return, your link partner will also link to you from his or her web site.

One-way links are more valuable in terms of page rank than reciprocal links, but it is very hard to get one-way links from web sites with a high Google Page Rank. Although directory submission is the easiest way to get one-way links, they do not hold the kind of value as receiving a one-way link from a site with a high Page Rank. The reason for this mostly has to do with the fact that in order to submit your web site to a category that is relevant to your sites contents, you have to bury your link more than 2 categories deep in the directory. For example, if you have USA based SEO sites, you would submit your site in: main/ computer/ internet/ word wide web / SEO/ USA. This means your link is not indexed until after 5 clicks from the directorys main page. The further away your link is from the directorys main page, the harder it will be for search engine spiders to crawl and index it. This drawback is not experienced with reciprocal link exchanging though, which is the reason most webmasters generally suggest reciprocal link exchanges in addition to one-way link exchange.

It is important to consider some basic things during reciprocal link exchanging in order to truly capitalize on the potential benefits. The following are some tips to consider when it comes to reciprocal link exchanging:

  • Link exchanging must be between relevant sites. Link exchange between non related sites might negatively affect the ranking of your websites in the Search Engine Result Pages (SERPs)
  • Avoid triangular, or 3- way link exchanges.
  • Link pages should not be more than 2 clicks from the sites index page.
  • The reciprocating page must be indexed in Google as well as other search engines.
  • Pay careful consideration to the meta tags of your links page. The links page should have proper meta tags and must be related to the your sites keywords.
  • Use appropriate anchor text with relevant keywords when exchanging links with other sites.
  • Also check no index, no follow tag on the reciprocating pages meta tags. If you find such this type of tag being used in the meta tags, then avoid exchanging links with those sites.

Vision Media Corporation is a Las Vegas & Nevada based search engine optimization, software, design, and business development firm specializing in new approaches to information technology and its relationship to marketing strategies and business models. For more information regarding search engine optimization services offered by Vision Media Corporation, browse to our site: Search Engine Optimization Phoenix

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

More and more marketers are using article marketing as their primary promotional tool making the online competition in getting people's attention much stiffer. If you would like to get ahead of the pack, these 4 compelling methods will help you supercharge your marketing efforts:

1. Focus on topics that are relevant to your target niche. If you are selling cars, writing articles about making money online might drive traffic to your website, but it will not be targeted. Meaning, you will have visitors that are not interested on what you offer and will not buy your products. To increase your sales potentials, talk about topics that are related to your target niche and focused on the needs of your potential audience. By doing so, you will not only augment your profits, but you will also be able to distribute valuable information to your target market.

2. Distribute your articles. Submit your articles to submission sites and directories. Pick the ones that are indexed by major search engines and have steady traffic. These are the sites that are frequented by online users and other webmasters who are looking for content to be republished.

3. Optimize your articles. You would want to drive search engine traffic to your website to augment your sales potential, right? You can do so by optimizing your content and sprinkling relevant keywords all throughout your articles. Just make sure that your keywords sound natural so you can still keep you content reader-friendly.

4. Maximize your resource box. Most publishing sites allow you to use 3 hyperlinks on your resource box. Take advantage of this and put in URLs that will take your readers to your squeeze page, product page, or main website. The more URL you use, the better your chances of improving your conversion rate.

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Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Affiliate Marketing training would not be complete without explaining the HUGE upside to Article Marketing. Once implemented, these content specific articles will keep generating traffic literally for years after initial publish.

The internet marketer uses articles to direct traffic to a website or blog where he has a product or information. An article is NOT a sales page ... as such, it WILL BE rejected by the article directories. :-(

In considering utilizing article marketing, there are 5 specific steps required in order to gain benefit from the article.

1. Carefully choose a product or information that is the ultimate focus of your article.

2. Develop quality information regarding your subject. Your goal is to provide enough information for the reader to see the value, but you DON'T want to provide all the answers ... pique their curiosity to learn more.

3. Provide examples, tips, or tutorials to demonstrate how the subject will be beneficial.

4. Expand your points to paint a picture of the process. Be careful to keep your text informative without bordering on a 'sit-down' classroom session.

5. 'Shine your Apple' before submitting. Perform a complete review and edit as necessary.

It is ALWAYS advisable to save your article and walk away for awhile. We all have a tendency to write what we want to hear. Return to your draft and put your "subjective" face on. Get 'out of yourself', apply the basic steps, and see if your draft meets the criteria for the average viewer. Did you clearly define a problem and provide a practical answer or solution?

Does your article 'read' like a sales page? Generally, avoiding the use of first tense ("I") will help to generalize your points. Remember, you are NOT selling anything ... you ARE generating interest in your chosen topic. Keep in mind that your goal is not to appeal to everyone. Make sure that you have identified your target audience, and have provided enough information to grab their attention. Have you clearly defined the problem? Have you suggested a course of action that may offer a solution? Is your information unique, or can it be found in any number of throw away ebooks? The last thing that you want is for the viewer to go "yeh, yeh, yeh ... same old stuff".

Before you submit your article, make sure that you review your landing page destination from the Resource box. Are all of the links active? Are the keywords compatible? Is the subject of your landing site an expansion of the theme of the article? Do you add additional value?

Article marketing is a VERY effective tool for building your affiliate marketing business. Seek out sources of information that will help you fine tune your various article marketing campaigns ... Research is NOT a dirty word! :-)

An excellent report regarding article marketing tactics is available for FREE on the author's website. Pick up your copy, and begin exploring the many benefits from article marketing.

The author lives and works on 'The Big Island' near beautiful Hilo, Hi. For more information on article marketing and your FREE report, visit his website at http://now4u-website.com and select "5 Essential Steps For Successful Article Marketing". This article may be duplicated PROVIDED the resource box is left intact.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Recently as many as one hundred plus directories, so far have dropped in search rankings or been removed from search engine results pages. Some are saying as many as five hundred directory owners have been hit with this new adjustment. This update has been going on for months proving that search engines have begun targeting paid link directories that SE's feel are in violation of the search quality guidelines (link buying). Just one more thing for website owners to worry about when they are fighting for website traffic. I would recommend people change the paid links to no follow if traffic from links is not substantial.

Search engines are not not sending out notices in most cases or giving website owners answers to directory with new guideline questions. This is clearly all about money and advertisers need to get web exposure in th results pages. Further more this is also another step in crushing seo companies, because natural search engine optimization takes ad space away from them.

I believe natural search engine optimization techniques and are still alive and always will, be so be smart and don't manipulate search. Remember that all your sponsored or advertising links should be clearly labeled the rel= "nofollow" attribute to the link. You can also use Java script to direct the link or add

<meta name = "robots" content = "nofollow"/> to the meta tags. Finally do not waste your time buying links from other websites. If it is a directory it should be free like a natural web site back link.

Danna Williams seo strategist and article writer with 10 years experience. For more information about optimization services, please visit SEO Company Services