10 More Give Marketing Ideas

Give marketing is all about using your generous nature to bring you good fortune. It's "fortune" rather than reciprocation because you may be rewarded from someone other than you gave to - sometimes just the right person with the connections you need.

Of course, the best reward of give marketing is that it feels good to do the right thing...

Give Marketing Tip #1- Giving a Private Phone call
Meeting online is great. But some things are better discussed on the phone. If you have a lot of international friends, cut down your calls with Skype, an app that lets you make calls on a hi-speed connection through your computer. All you need is a headset and their free software. For a small fee you can even get an incoming phone number.

Give Marketing Tip #2- Giving a Teleseminar
Not all Give Marketing is about giving without knowing where the reciprocation will come from. Hold a free teleseminar where you discuss just a few tips as a demonstration of your knowledge, then upsell to a starter item. Add an affiliate program and you'll never be without visitors.

Give Marketing Tip #3- Giving a Webinar
While you can get free service for a teleseminar of up to 100 people if you're stateside, most webinars with more than ten guest will cost you a bit of change. To overcome that, record the webinar and sell it as a starter package to those who couldn't make it.

Give Marketing Tip #4- Giving a Video Demo
If you've got a way to capture screenshots, next time you have a tip to share, try creating a video instead. Once you get the hang of the software, it can sometimes be faster and more effective than a written tip. Of course, some things are better left in print, so choose wisely.

Give Marketing Tip #5- Giving a Screenshot
Almost all computers have an easy way to capture the screen, or freeware you can download to do it. Say it in pictures.

Give Marketing Tip #6- Giving a How-to
It can be in text, pictures, audio, video, or all of the above.

Give Marketing Tip #7- Giving Your Friendship
Everyone needs help or a shoulder to lean on sometimes. Make friends. It's lonely online.

Give Marketing Tip #8- Giving Thanks
Yeah, it seems obvious, but we all forget sometimes. By the way, thank you for reading my article. :)

Give Marketing Tip #9- Giving Use of Your Resources Share and share alike. And probably get tons of links too.

Give Marketing Tip #10- Giving an Interview or an Interview Opportunity

Just because giving an interview benefits you, don't think it's not important to the other party too. And if you're the one asking for the interview, remember to be respectful of the other person's time, and be patient if something goes wrong. Just because we're online doesn't mean folks don't have lives, get sick, or have mini-disasters of their own.

Being understanding pays off way more than being a prima donna.

Give Marketing Tip #11- Giving Content or a Place to Publish Content There will never be too many quality resources that provide or publish content.

By now, you see how this Give Marketing Thing works. You make yourself an indispensable resource, and your knowledge and service does the marketing for you.

Tinu is a website promotion specialist. Go to http://www.freetraffictip.com to learn more about all aspects of traffic generation, including blogging, article marketing and get late-breaking search engine news. Go to http://www.freetraffictip.com to learn more about all aspects of traffic generation, including blogging, article marketing and search engine optimization.

Using Articles As Marketing Tools

Nowadays, every business has a website and is being advertised through Internet marketing. Online marketing tools require a lot less time and effort than traditional marketing tools and since Internet users often search the web for information, the tools are programmed to respond quickly and target potential customers.

Though it is traditionally used in print methods, such as newspapers and, writing articles can still be an incredibly useful tool on the Internet. This content can help to boost a business' website ratings and bring the site higher in search engine listings, which will automatically increase the amount of traffic going in and out of the website. The more customers who see a site, the more sales a business will have, whether or not you're selling a product or a service.

The content, which is more likely than not a typical web article, should contain keywords and be search engine optimized so that the site is listed as high as possible on search engines. It should contain important information about the company and the services offered as well as how these services or products can be useful to potential customers. Though it's important that the keywords are visible so that the website will generate more traffic, the article should not be overridden with obvious marketing techniques and should be interesting and captivating to a potential customer. Like any article in a magazine or newspaper, a consumer can stop reading at any point if they become bored and disinterested.

Perhaps even more important than the writing of the actual article is the writing of the headline. A headline is what grabs a consumers attention and makes them decide whether or not they even want to read your article and continue with your website. A headline needs to be catchy and interesting so that a customer is eager to read the rest of the article and find out what this headline, a brief preview of the content, is all about.

Articles are effective marketing tools because, unlike other methods of Internet marketing, such as pop-up advertisements, you can really connect with a potential customer and allow them to become familiar with your business and services. Articles can be used several times and in several different places on the web. You can post the content on your website, email it to subscribers or potential customers, and even list it in article directories so that more users know that it's there.

By publishing articles online, businesses can let customers know that they are an expert in the services they're providing, utilize the resource box for free advertising, increase their profits through an increase of sales and gain from affiliate marketing. Using keywords within an article, businesses can raise their rankings on search engines, such as Yahoo or Google, and attract more high quality user traffic to their website. The more potential customers that visit your website, the more who will read your article and the more who will buy your products or services.

James Copper is a writer for big strategies limited

Search Engine Optimization - Article Marketing and SEO

With the invention of search engine optimization a new world of advertising possibilities was created!

Article marketing for example is a form of key word marketing that provides a reader the opportunities to click on various hyperlinked words and be directed to another website to gain more knowledge or view products. Article marketing and its impact on SEO has been both negative and positive. SEO is a way that search engines perform pagerankings of websites.

Those websites that use Article marketing are more likely to have more clicks and visitors then those sites that do not use it. I am not saying that it is a guaranteed form of advertising, but it does generate traffic by reaching a larger audience. For one, searches are seeking information and if you site pertains or could aid in information or you could benefit for the information they received why not use article marketing to generate more traffic and promote your site.

The negative result is that it has caused those that do not use article marketing in SEO to not be higher up in the pagerankings. Is that fair? Maybe its not fair, but its a marketing strategy. When marketing anything you should use all the tools at your disposal and in the Internet world one tool is article marketing.

Those sites who use article marketing are reaping the positive rewards of article marketing but since SEO is a from of keyword searches, does that mean that they should be higher in the page rankings when they werent actually searched and found? Each search engine provides a set of rules that they apply by and as long as you follow that article marketing can benefit you.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Marketing Secrets - How to Build a Massive Web Presence with Your Articles

Creating a massive web presence with article marketing is really not that difficult. It's quite do-able if you are willing to invest the time and energy.

Once one of your articles goes viral you have begun to build a web presence with that one article.

How to create a massive web presence

Here are some simple steps to take to create a massive web presence with your articles.

Step 1 - Write a great quality article on a topic in your niche.

Step 2 - Submit it first to EzineArticles, the largest article directory with the most traffic.

Step 3 - Submit your article to other top ranked article directories.

Step 4 - Submit your article to niche article directories. You can find these by typing in your keywords into Google or Yahoo followed by the phrase "article directory."

Step 5 - Submit your article to your own article directory in your niche.

Step 6 - Do this over and over again.

Benefits of a massive web presence

Let's say we've got Speaker 1 and Speaker 2, and the meeting planner is trying to decide which one of these speakers to hire. They're equal in skill, they're equal in topic, and they're reasonably equal in fee.

The meeting planner does a little internet search and they find a couple of hits for Speaker 1. But Speaker 2, they do a Google search for their name and find dozens and dozens and dozens and perhaps hundreds of hits because of all the articles they've written.

Which speaker is the meeting planner going to hire?

And you can build the same kind of massive web presence with your articles.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

Article Marketing For Ezine Publishing

Article marketing can be used to develop backlinks by submitting the articles to a range of article directories online, or it can be used to develop direct traffic by submitting your articles to some of the highest traffic article directories online.

The full power of your articles is unleashed when people find them so interesting, or relevant, that they copy them to use as content in their own website, ezine or magazine. This the third, and most powerful use of article marketing. When they copy your article your name and resource box must remain with it. In this way one article can provide you with hundreds of back links. It is not unusual for a webpage, previously unlisted on Google, to reach Page One by the simple expedient of writing a few articles.

It is important if you can link back to a specific web page, rather than your home page, since a deep link to your site is more valuable than a link to your home page. You can get back links to your home page by submitting your site to website directories. These, however, do not allow individual page submissions, so deep links by means of article marketing should be used whenever possible.

This is the power of article marketing, and it can provide you with lots more natural traffic than paid adverts, and whats more, the traffic is targeted to the theme of your web page. Nothing is static in the world of search engines, and you should strike while the iron is hot. Article marketing is currently the hot way of achieving high index positions, but it may not always be so, so take advantage while you can.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Marketing - Re-purpose Your Articles in Your Blog and Build "Article Intrigue"

Article marketing is simply getting your information in front of as many eyes as possible in as many consumable forms as possible.

One of the best and easiest ways to do this is to re-purpose your articles in your blog.

The only real challenge is that at 300 to 500 words most articles are too long for your average blog post.So here aretwo ways to create several blog posts out of one article and build a little "article intrigue" while your are at it.

1. Split your article into three separate blog posts over an interval of three days or longer. This is especially simple if you have made 3 major points in your article. It can be done with any article though. In the first post use about a third of your article. At the end of the post, tell the reader a bit about what to expect in the next blog post. And so on.

2. Another great way to do this is to use the "read more" function on your blog. The read more icon on Word Press blogs looks like a sheet of paper cut in half. This is essentially what you are doing. At some point in your article place the read more command and your article stops there, creating a small post. When the reader clicks on the "read more" link they are taken to a new page and the rest of the article.

Bonus tip: To build in a little "article intrigue" place the read more link in the middle of a thought such as "something works really well for me is" and then place the read more link right there.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

Article Marketing - Revealed - 5 First Secrets to Supercharge Your Article Marketing

Article marketing has earned the nods of millions of webmasters. However, there are still quite a few who do not fully understand the process and particularly concern about duplication of content that may result from submitting the same article to various publishing sites. Some webmasters are wary as they do not wish to be penalized by major search engines particularly by Google.

In this article I will discuss the first 5 secrets to supercharge your article marketing by using article as your website content and article marketing material without worrying about content duplication and penalties from search engines.

1. Use only original articles on your website. You are the only one who have control over your webpage, so you must be particularly careful on the content that you will put in it. To avoid duplication, make sure that your website content is fresh, unique, and all original. By doing so, you can please search engines and you will avoid penalties for content duplication.

2. When you decide to do article marketing, make sure that you post your article on your website first. This is to alert the search engines that your content is original and cannot be found elsewhere. Submit the articles to publishing sites after 5-7 days, giving enough time for search engines to acknowledge your content on your website.

3. When you are ready to submit to publishing sites, prioritize the best, most popular article submission sites. These sites are constantly searched by webmasters and publishers so they can get articles that will be republished.

4. Once done with the major publishing sites, you can then post your articles to other not-so popular article submission sites, blogs, forums, and social networking sites.

5. To better position yourself as a great source of information, make sure your consistently write and submit articles on a regular basis.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Productive Article Marketing - Discover 3 Huge Secrets to Energize Your Article Marketing

Is your click through rate not impressive at all? Are you struggling to increase your conversation rate but can't seem to drive quality traffic to your website? Then, you need to energize your article marketing campaign. Here are the 3 huge secrets to help you do just that:

1. Improve your titles. If your articles are not being clicked on, there is a huge possibility that your titles are not that impressive because they are unable to stir attention from online users. To help you out, here are the elements of a great title: It must be keyword-rich, direct to the point, intriguing, and most importantly, it must communicate the benefits that it can offer to online users because people would like to know upfront what's in it for them.

2. Improve your content. If your click through rate is impressive but can't seem to convert readers to potential clients, I would say improve your content. They don't click on your resource box because they probably don't think that you are an expert on your field and have valuable information to share. Make your articles highly informative and targeted to the needs and demands of your online users. Make sure that your articles are well-written and your ideas must flow well so your readers can easily understand the points you are trying to get across.

3. Improve your resource box. To increase your conversation rate, make sure that your resource box is compelling, powerful, and extremely enticing. Make use of persuasive words that can easily move your readers to check on your website. Don't forget to include your name, your areas of interest, the problems you solve, and the link to your website. I also suggest using anchor texts instead of absolute URLs because they are far more effective.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing - Write for Quality or Quantity?

This is a question that is floating around many article marketing and internet marketing forums and it is very hard to find a clear answer. Should you be writing articles for quality or concentrating on quantity? Read on to find out if article marketing is better with quality articles or the quantity of articles.

Let us look at the quality of articles first. Writing for quality will allow you to create unique content that readers will want to finish reading and will be helped by your article. When you write for quality content you are looking to help your reader, but you have to be careful to leave them wanting more or you will lose out on what you are really after, which is traffic to your website.

So, now that we have mentioned a little about traffic let us move on to writing a quantity of articles. When you write articles for quantity you are looking to drive traffic to your website. You are trying to drive as much traffic as possible to your websites and you are not as concerned with how good the articles are. This is a type of writing that allows you to pump out articles like a machine. They are usually very much structured around keywords and you are more concerned about your ranking on search engines than how good your writing is.

Which one is better, Quality or Quantity? The best answer to this question is that you should combine the two methods. Never write specifically for quantity because your readers will not want to read your articles, therefore, they probably will not finish them and click to your website. You do not want to get too caught up with the quality though because you don't want to spend hours upon hours on each article.

Make sure you write for your readers and give them something that they want. Answer a burning question, give them a handful of good tips, or define something that needs to be defined. If you don't give your readers anything they won't read the entire article and won't click through to your site. You also have to make sure you leave them wanting more so that they will click through to your website.

Writing for quality is a good way to create good articles, but you need to also write for quantity because it is a numbers game and the more quality articles you have out there the better chances you will have to create a ton of traffic. So combine quality and quantity writing in your article marketing and you will see better success than just writing a few articles that are very good or putting out a ton of junk articles.

Ready to learn how to write faster and still put out great content? Get more Article Marketing information here: http://www.FREE-OFFER-SITES.info/articlesqueeze.html

The Brilliant Way To Increase Your Traffic, Subscribers And Profits!

If you want to promote your website with a cost effective method, build your list of highly targeted subscribers and gain lifetime traffic, then article marketing is exactly what you need.

This method will increase your monthly profits and boost your subscription rates.

How does article marketing work?

The first thing you need to do is to write an article about your niche. Once you are done, you need to find free article directories that accept articles from authors who want to promote themselves and their business.

Find a couple of those sites and take a habit to submit one article every day. It can be in the morning or the evening. Whatever time is better for you.

How will you gain traffic?

Traffic to your website will come via different sources. Most of them will come from the article directory itself. Others will land on your article via search engines like Google, Yahoo and MSN.

But that's not all. Many webmasters come to these sites to reprint the articles on their websites. In fact, if you search for your title in quotes with the search engines, you will find that there are several results after a few short months.

This will considerably increase the number of backlinks to your website, and your web pages will raise in the search engines. You will get direct traffic from the search engines.

And one of the best sources of traffic are ezine owners. Some of them will download your articles if they like them, and they may send one of them to their lists.

How you will make more sales?

It's up to your to monetize this highly targeted traffic with a solid marketing funnel.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Best Article Marketing - Announcing 4 Secrets to Advance with Article Marketing

If you want to advance in article marketing, you need to be more aggressive in publishing your article online. Don't be contented with article submission sites. To create more inbound links for your website, you can also post your articles to your blog, websites, forums, or compile them to create an ebook.

Looking for other secrets to advance with article marketing? Read on!

1. Make use of killer titles. Articles with boring titles seldom create interest online because people automatically think that if your titles are not good enough, your articles are not worth reading so why should they bother and check out your content? Avoid this from happening by making your titles striking and attention-grabbing. It would also help to incorporate keywords on your headlines to make your articles highly searchable online.

2. Inform before your advertise. Impart some of your knowledge that you think will be valuable and useful to your readers. Make sure that the information you include in your content can help you establish your expertise on your chosen niche. When you are able to educate or help people, it would be easier to convince them to visit your website and join your newsletters.

3. Use compelling resource box. To increase your conversation rate, you have to make your resource box attention-grabbing and enticing. Communicate your expertise, the problems that you solve and your desire to help. Don't forget to include your website's URL and the reasons why readers should click on it.

4. Make your articles scannable. When people open an article that's made up of lengthy paragraphs and barely contain page breaks, they are most likely to close it and move to other articles that are easy on the eyes. Online users prefer articles that are easily to skim through so they can quickly find specific information that they need. To help them out, make your articles scannable by using sub headings, bullet points, and numbered list when appropriate.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

The Five Rules Of Successful Article Marketing

Article Marketing is one of the most effective ways to promote either your own products or affiliate products and the best thing is that it is free. However, many people try article marketing and fail and there is a big reason for their failure. They just don't do it right! Here are the five rules that will make your article marketing successful.

Rule number one: Have a great title and make it relevant to your article. If your title doesn't grab the attention of those browsing then they aren't going to click onto your article to read it. Your title plays a huge role in how many views your article will get. You should try and include your keywords in your title so that your title stands out when people search for those keywords.

Rule number two: Just as the title needs to grab readers attention, so does the summary. The summary is a couple of sentences that people will see usually just under your title and if they like what they see in the summary then they will click to read the full article. Don't just copy the first couple of sentences from your article into the summary, but use these couple of sentences to sell your article and entice visitors to click and read.

Rule number three: Don't forget to include website links in the resource box at the end of your article. Some article directories may let you include links within the article but most don't so it is best to just put them in the resource box. Many will not allow affiliate links either so I recommend doing a redirect from your own website to the affiliate link.

Rule number four: Make your article interesting to keep the reader's attention right to the end. Your readers aren't going to click the link to visit your website if the article didn't interest them, so always offer good quality information in your articles.

Rule number five: Even though you want to offer good quality information, you don't want to give away too much. It is good to be a little mysterious and only offer enough information to grab the reader's attention but have just that little bit of mystery that will make them want to visit your website to find out more.

By remembering these rules you will receive a lot of traffic to your website through your articles and your sales will increase dramatically. Article marketing truly is one of the most effective marketing methods so make sure you do it right to gain the maximum benefit from it.

Article marketing is easy and effective if done correctly. My name is Sheryl Polomka and one of my specialties is article marketing. To find out more about article marketing visit our website at http://www.workfromhome-internetbusiness.com

Or visit our blog at http://www.workfromhome-internetbusiness.com/blog

Pricing Strategies in the Kingdom of Swaziland

When many of Swazi based companies find its major competitors offering a similar product at a lower price, the natural tendency is to try to match or beat that price. Although the idea of undercutting competitors prices and watching customers flock to you is tempting, there are dangers which company owners must choose to avoid.

Successive rounds of price wars that erode the profit margins of all competitors within an industry in Swaziland or worse, discounting a product can cheapen it in the minds of customers, greatly reducing a brands power to maintain profitability prices in the long term. It ends up being a losing battle, a company might find itself focusing away from quality, service, prestige the things a brand should be all about.

So, how can a company keep its pricing power when a competitor undercuts its price?

Note: in a research conducted by Knotell for a client some time ago, some customers felt that the price is too high as compared to other similar brands that offer equally competitive quality. Our recommendation was not to price below the competitor [s], but rather to price above and convince their customers that the product is worth it.

First, marketing executives should understand the value of their products/brands to the customers and then stand up for what the products are worth. In this way they will shift the focus from price to value.

So if the marketing activity taking place in a company is to create a superior value for customers. Developing value-added features and services that differentiates the offer and justify the prices should do this.

This article was written by Thando Mavimbela a co-publisher of http://www.infoshopswaziland.com a website that provides comprehensive information about Swaziland.You might be a tourist, entrepreneur, Business executive, investor or scholar; whichever the site will help you in a number of ways.

Powerful Article Marketing - Latest 5 Rewarding Methods to Explode Your Article Marketing

The online competition to get people's attention cannot be stiffer these days. Everyone would like to get ahead of the pack so they can have an edge and entice more online users to their website. With this kind of competition, how can you ever survive online? Well, you need to explode your article marketing efforts using these 5 rewarding methods:

1. Aside from article submission sites, look for other avenues where you can post your articles. The more exposure you get, the better the chances of your articles being picked up and republished. Post them on your blog, to websites syndicated by Google News, forums, social bookmarking sites, and use them as content when you publish your ezine. You can also compile them to create an ebook which you can use as a viral marketing tool.

2. Your articles must be search-engine friendly. Download keyword suggestion software that you can use to identify the keywords that are highly searched for by your target market. Use these on your content so your articles will match the searches being made by your potential readers.

3. Keep your articles short and sweet. Avoid making your articles lengthy that they become boring to read. Learn how to communicate your ideas in the most straightforward way possible. Strike out too many introductions and offer valuable information upfront.

4. Quality over quantity. People will judge your knowledge, expertise, and credibility based on the quality of your content. Even if you have few articles posted online, you can still make a mark if your contents are useful, well-written, informative, and timely.

5. Be factual. Remember, you write to inform. People who consider you as an expert will listen to your ideas and follow your suggestions. Thus, it is important that you don't mislead them by checking all your data before posting your articles online.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Internet Marketing - A Quick Guide to Some of the Options Available

There are many that used to believe, and some who still do, that once their website was up and running an endless stream of visitors would immediately come flocking, eager to look and even keener to buy; if that were true then every Internet-based business owner would be a millionaire many times over. Nice thought, but hardly ever the case.

Having a website built and going live is only the first part of what should be an ongoing process of marketing the site and letting potential customers know it's there. The World Wide Web is an extremely vast place filled with millions of websites all competing for prominence in search engine listings where the top spot is king and reaching it can very much depend on choosing the right marketing strategy. What follows is a quick look at some of the more popular methods of Internet marketing and what are perhaps the most effective to date.

Affiliate Marketing

Very simply, affiliate marketing is where you as a website owner agree to advertise another company's products or services on your website in return for a percentage of any purchases made by a buyer who arrives at the seller's site via your own. This can be a rewarding option but only if you choose the most suitable affiliate scheme for your business and market your website effectively.

Email marketing

Email marketing is probably the most efficient method of marketing available today. Numerous software programmes allow businesses to create fully-automated marketing campaigns at a fraction of the cost of most other methods. Speedy customer feedback and detailed campaign results data are just two major benefits of this type of marketing.

Banner advertising

Banner advertising is all over the Internet. Similar to the affiliate scheme insofar as a company will have a banner advertising their services or products on a third party site from which they hope to attract potential customers to their own site. Banner advertisers will generally pay another website owner to let them advertise, or alternatively, agree to a banner exchange, where in most instances no fee changes hands.

PPC (Pay per Click advertising)

Pay per click or PPC advertisers 'bid' on keywords and search phrases they believe their target market will use when looking for particular products or services. When a user types in a keyword or phrase on an advertiser's list, the advertiser's ad is shown and appears either next to or above the natural listings on search engine pages. PPC can sometimes be expensive depending on the popularity of the chosen keywords.

Search Engine Optimisation

Search engine optimisation or SEO, concentrates on making a website more visible to search engine robots by taking into account how search algorithms work. A few of the many methods used are making sure that the site is appealing to visitors, adding unique content to the site and paying detailed attention to coding, structure, presentation, and of course keywords and search phrases. One of the alleged drawbacks of SEO is that some search engines tend to alter their rules from time to time so sites may need regular tweaking to keep them up to date with search engine requirements.

Others

There are of course other methods of Internet marketing available such as the use of articles and blogs for example, but because all of the methods mentioned are obviously much more involved than described here, future articles will look at each of them individually in more detail.

This article is the property of the author and may only be reproduced in its original form.

John Sheridan is a professional proofreader of hard copy items and website copy. He also writes web copy and occasionally accepts small copy-editing assignments. He can be contacted via: http://www.textcorrect.co.uk

Tips And Strategies For Effective Online Advertising

In today's fast-paced, technology-driven world, online advertising is a a medium of promotion that uses the Internet in delivering potent or wide-reaching marketing approaches that will attract more customers.

One of the examples of online advertising includes banner ads, contextual ads on search engine results pages, advertising networks and e-mail marketing, which sadly also includes e-mail spam.

A definitive result of online advertising is that information and content that are not limited by time or space, as the emerging arena of interactive advertising presents fresh challenges for advertisers who have previously have adopted an interruptive strategy.

How Online Ads Are Purchased

At present, there are three common methods of purchasing online advertising space. These are through the CPM, CPC and CPA modes. In the CPM method (Cost Per Impression), advertisers pay for exposure of their product or marketing message to a specific audience, and these costs are priced per thousand impressions. The M in the acronym stands for the Roman numeral for one thousand.

In the Cost Per Visitor (CPV) format, advertisers pay for the delivery of a Targeted Visitor to the advertisers website. In the CPC, or Cost Per Click method, which is also referred to as the Pay per click (PPC) system, online advertisers pay every time a user clicks on their listing and is redirected to their website. The advertisers do not actually pay for the listing, but only do so when the listing is clicked on.

This system allows advertising analysts to refine searches and gain information about their market. Under the Pay per click costing mode, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

In the CPA, or Cost Per Action system, advertising is based on performance, and is a common method in affiliate marketing programs. In this advertising scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. According to industry observers, this is the best type of rate to pay for banner advertisements and the worst type of rate to charge.

Useful Tips For Effective Online Advertising

According to advertising veterans, the fundamental logic behind online advertising, is acquiring a better understanding of the experience that customers want, and also in finding ways to improve it. The prime target of Internet advertising is to drive more customers to your Web site, as well as to make them visit your location, increase awareness about your products and services, or make them call about your products or services.

The good thing about employing this method, is that it can be done at a very low cost. In fact it could be totally free, particularly if you advertise by sending out a newsletter or swap links with other sites. In other instances, it is estimated to cost from anywhere between $100 and $3,000 per month to advertise on popular sites, depending on the ad type.

While standard offline advertising is still being used as a method to drive online consumers to Web sites, some companies are now trying online ads like banners, pay-per-click ads and pop-ups. There are also online newsletters, magazines and journals, Web sites, search engines, which are all good avenues for reaching target customers who shop or gather information online.

Whenever you wish to do online advertising, it is imperative that you always keep your ad content concise and clear, as well as try to relate your ad to a basic emotion or situation that is likely be shared by the consumers that you are trying to reach. Simply putting company logo on a banner would not be appropriate enough to get people to click and buy. A good way of enhancing your ad is by adding a message that will register with your target market.

Unlike radio or TV viewers and listeners, online customers are probably already focused on something else and are known to only pay scant attention when your ad appears. This is the main reason why online ads need to have that extra, unique appeal, and should also need to be placed where your target niche will be able to view them. You must be able to properly formulate your ad according to specific demographic aspects such as age, gender, income level, education, hobbies and others.

http://7seo.com - 7 SEO

Vanessa A. Doctor from Jump2Top - SEO Company

Article Marketing And SEO Methods Through Publishing - How To Get Free Traffic

With the increased cost and competition for Pay Per Click advertising many people are turning their wheels for new marketing methods that are less expensive. One that has been around for many years is marketing through articles. Article marketing has been the back bone of the internet for decades. The Internet has always been content based. When your looking for information, put some keywords into the search bar and bam you have content.

This is were article marketing has taken on so much over the years. You'll sometimes find good content and other times find complete garbage. The difference between the two is how the good content will get around and stick.

There are thousands of different techniques that successful Internet Marketers use. However when the basics, and methods are applied correctly, you will usually find a level of success. Many marketers will spend a great deal of there time creating good quality content. The quality content will lead to success.

The first and most important concept you'll ever need to remember "Content Is King!" Always remember those three words and you'll have 1/2 of your plan in place. The next thing you need to know are some of the basic things to get you started.

Now article marketing, if done correctly, can drive lots of traffic to your site for free. Just remember some of the do's and don'ts, as we will discuss in this forum and more particularly in this post.

Don't try to create articles and add affiliate or sales page links. Create an article with good content, interesting enough to drive the reading to a blog or a web website with more information on the topic. This is the friendly approach and you will get a lot more trusting visitors rather than weary ones.

Find a niche that interests you, where you can enjoy what you're writing about. Research the niche and make sure that it is not too competitive. Do some keyword research and see just how much competition is out there. From there decide on a website and begin writing your article. Many people will create blogs to post their articles to. Once you have a blog created and an article posted you can place links in your article to your blog and send it to ezines and article directories.

Write articles around your niche. Choose a keyword phrases to write your article around. Do not over stuff your article with the keywords for which you are aiming for. Your keywords should reflect a targeted search for words that you have already researched. Make it interesting provide good information that will keep them reading and make other sites want to use your article.

Submit your articles to as many ezines and article directories as you can. Post the article to your blog and start getting your traffic. Many websites are looking for content and may use your article. If they use your article they are required to keep your links imbedded in the article. Now you will have links back to your site along with some possible traffic if the site is a good one.

These are just some of the very basic things to get started with here. Once you have these down then you can start to apply some more advanced techniques.

If you have already started, your article marketing venture or are an expert and have been article marketing for years, I recommend ArticleStars It is my new site and I will be personally maintaining it for the optimal SEO performance to get your articles recognized and indexed by the search engines. You will not have to wait day to get an article approved as I will be quick to approve proper articles.

For more information please visit my website at Article Marketing

Search For Marketing Strategies In The Right Places

If you're looking for suggestions and tips on how to succeed in your business, don't look for it in traditional marketing books and philosophies that were taught in university. You won't find what you need, and it will only make things worse by getting you confused with so many ideals and beliefs that may not be applicable to small commercial color printing companies like yourself.

Conventional textbooks - those written for college and master's degree courses, are for big companies rather than small businesses. It seems that every marketing author who wrote these books really believe that only big corporations can start a business. It's like they don't think small businesses are relevant as far as the commercial industry is concerned.

I'm not being cynical or anything. All I'm saying is that not many textbooks in marketing were written for small business firms. Most of the time, principles and marketing theories were based on studies made from big corporations that a small business owner learning from these books is only wasting his or her time, money and energy.

So if you're looking at effective marketing strategies for your small business, you might want to try to look for it elsewhere. Standard education is just that, standard. If you want standard results then you might find the strategies in them books helpful.

But if you're looking at a much higher outcome (which I think you are if you're really an entrepreneur) you might want to try a carefully planned strategy that will help you grow your business fast.

According to conventional marketing knowledge, marketing has certain P's that you should focus on to be successful: product, price, placement, package, and promotion. If you direct your attention and marketing efforts towards these 5 P's then you're more likely to succeed in your chosen field.

For small businesses, what you might want to focus on is a plan for an attack. If you want to really increase your profits and get quick ROI's, there's only one way to do that - you need to be the aggressor. You need a plan of attack that will help you get smart on your marketing to achieve quick results.

What do you need for your plan of attack? For one thing, you have to identify your target market. You need to know and understand how your product can relate to their needs so you can provide the most appropriate offer to your target clients.

Second, you need to have an offering statement that provides an offer that they can't possibly resist. It attracts them to your offer, and more importantly, it pulls them in, hook, line and sinker.

So the next time you're looking at traditional textbooks for your marketing strategy, think again. If you really want to succeed and get significant growth in your business, try looking for it somewhere else. And if you find the right place, call us. We would like to hear about it.

Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.

For more information, you can visit this page on Commercial Color Printing

Link Development: The Key to Success in Online World

The number of websites linking to your website not only directly increases the number of visitors to your website, they also indirectly help with search engine optimisation and as such the more links your website has the better it is rated.

Everyone knows that you have to have inbound links into your site in order for the search engines to value it and rank it highly against your chosen keywords. But is it better to buy those links from a link broker or directly from the site itself, or to go through time-consuming effort of building reciprocal links? The problem with links, is in actually gaining enough links on enough websites to actually make it worthwhile, although reciprocal links are effective, they are extremely hard to gain and although you might gain a few hundred links in this way you will never gain the potential thousands that a suitable link development strategy can achieve.

Let us be clear: both of these methods are clearly against the spirit of the Google ranking algorithm, which uses the quality and quantity of inbound links as a substitute for having someone actually look at your site and take a view on its quality and value. Quite apart from the subjective nature of such a judgment, the sheer number of web pages out there would make this an impossible task. So links are - for better or for worse - the easiest proxy for a human judgment. However, both paid links, or text link ads, and reciprocal links clearly subvert the intent of the link-counting algorithm, since neither of them represent the disinterested judgment of real people; both are nakedly designed to deceive Google and the other search engines into thinking that more people value your site than your competitors, when quite the opposite might be true.

Nonetheless, for the time being, it is undeniable that you can buy your way into favour with the search engines either by paying for text link ads or by spending time persuading other people to reciprocate links with your site. Which is better? Hard-won experience with both strategies suggests that a combination of both is ideal. Unless your site and your links pages have themselves some PageRank your reciprocal link building process is going to be slow and painful. Webmasters with high PR sites will not see much value in linking to you, and it will take a long time to build PR through linking to low or zero PR sites.

This implies a simple strategy: buy some high PR text link ads, point them at both your homepage and your links page and wait for the PR to feed through and for Google to give you a decent PR on both pages. In the meantime you can start on the process of reciprocal link building with lower-ranked sites, and once your own ranking has come through you can start to request links from high-value sites. When the receiving webmaster sees that you can offer him links from a PR4 or 5 web page he will be much more inclined to treat you with civility and offer you high-ranking links in return. Pretty soon after this you will be able to stop paying for text link ads and start benefiting from the free marketing that comes with a top-ranked site for your chosen search terms.

Link development is fundamental for search engine marketers. It's very difficult for a site to get long-term search engine traffic without it. The focus should always be on high-quality links, not a large quantity of low-quality links. SEMs must teach their clients how to correctly request links from high-quality, non-competitive sites. With successful link development, Web sites can receive long-term, cumulative search engine traffic. Just do it right.

Paras Shah
Email: parassshah@gmail.com
ItsAllAboutLinks - Link Directory - Add URL - Submit Article for FREE

Mortgage Marketing Tip - Putting Trust Back Into Lending

Stressing Credibility in Mortgage Marketing

Are you looking for the one mortgage marketing tip that can make a difference to your business? It's simple, right now consumers and Realtors are looking for mortgage companies they can trust. When you create marketing campaigns around your "trust worthiness" you have marketing gold.

How exactly do you prove that you are trust worthy? It's a simple matter practicing what you preach. First, you need to have an impeccable track record for helping real estate agents and clients solve problems. Your reputation must be above reproach - you are the image of ethical behavior.

Testimonials Speak Volumes

You've got those clients out there that are more than willing to sing your praises. Take advantage of that. Get permission from the client to use their name and comments on your marketing materials. Record their comments and produce them into stories that illustrate your services. Prospective clients and Realtors are looking for proof of your claims - a testimonial provides that credibility.

Educate the Clients

Knowledge is power. Another mortgage marketing tip is to provide potential clients with an educational resource to help them better understand the mortgage process. Set up monthly seminars on mortgage topics, have a resource library that is available to clients, offer free reports that simplify and clarify mortgage steps. When the information is readily available, consumers are confidant in your abilities.

Be Above Reproach

Make it impossible to question your reputation by being thorough. Make sure that your website includes links to information that clarifies your role and the role of the lender. Include information on the Truth in Lending Act, Privacy policies, RESPA adherence statements, etc. Explain how the Good Faith Estimate is prepared and what it means. When you show that you are more than willing to adhere to the rules that govern mortgages, you inspire trust.

Highlight Your History

Realtors and clients want someone who will be in business tomorrow. Show that you and your company have a solid history of doing business. Include a short sentence that explains how long your company has been in business in your marketing materials.

Show Your Accomplishments

Don't be afraid to highlight your education and experience. Hang up the certificates from the courses you complete. Do you have any special mortgage training or certification? Include information about that certification on your website.

Trust should be the cornerstone of your mortgage marketing materials. Even a subtle proof of your claims provides the necessary credibility to make you seem like the real deal. In implementing these mortgage marketing tips, you'll inspire trust and loyalty in your clients - what better way to show them than through your solid reputation and necessary training.

Jeffrey Nelson helps loan officers increase loan originations by getting referrals from real estate agents.

Click here to get a free Video Book. It shows Jeffrey's exclusive marketing solution for getting clients from real estate agents in as little as 30 days.

Visit us at http://www.AgentMagnet.com

Powerful Strategies To Becoming Successful With Video Marketing

Many of you may know me from the Little Guy Network, some of you may not. I'm Chris and I have been an online entrepreneur for about 12 months now. It was only 6 months ago out of the 12 months that I have been an online entrepreneur where I really started to experience success.

Where I was actually generating a decent income which was enough for me to quit my day job and focus on my online business full time. Everyday I absorb powerful information and knowledge and apply what I have learned to experience massive results.

Now if you do or do not know, the most powerful Web 2.0 marketing strategy to apply is video marketing. Video marketing is what will not only BRAND you but will generate you hordes of endless quality leads and traffic back to your online business.

So you can see how important video marketing is. I am going to provide you with some simple yet very effective tips that you should implement to help you become more effective and powerful when applying video marketing to your online business.

I know there is a lot of you out there that are camera shy or have difficulty making a video, you will either have a brain freeze in the middle of your video and you will also not know how to express your message across to your audience effectively.

Below are some tips that will help you destroy that shyness and become confident and a true leader when producing your own videos relating to your online business.

If you are in-experienced and don't know what to talk about in your videos then you can simply watch the already successful online marketers videos on how they express their messages across to their audience and you simply replicate this but before you actually go and make your video, it would be very wise to rehearse in front of a mirror a couple of time so you get used to looking at yourself and also looking straight ahead while delivering your message across to your targeted audience.

The next tip is a challenging one. Grow and develop with your videos, you videos do not have to be perfect. Just keep doing what you are doing and in time you will automatically grow and develop with your videos and before you know it, your messages will be getting across to your targeted audience loud and clear and confidently.

You can never learn enough. Learn every day and create value in yourself and this will attract people to you who will become leads and then become sales and members of your organization.

To Your Success

Learn how to establish and market your business before you even join with this FREE 7 Day Attraction Marketing Boot Camp:

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SEO Primer - Keywords And The Long Tail

Search Engine Optimization is an essential component of any online business. Understanding some SEO basics will improve how your online storefront shows up in the search rankings.

This article covers the SEO tactic of keyword saturation. "Keyword saturation" is the process of focusing your website content around a number of predetermined words and phrases that relate directly to your site content. As an online seller, you should sit down and think about the words that relate directly to your store's content. Think about the products you're selling and how visitors would search for those products - think about which words and phrases they would type into a search engine.

As on online seller, these words and phrases will often be the product categories and specific products your store carries. That's where the notion of The Long Tail comes in.

The idea of "The Long Tail" is attributed to Chris Anderson (former editor of "Wired" magazine). The premise is that the future of sales is in "selling less of more". For keywords, this means putting a focus on generating highly targeted traffic. "Targeted traffic" refers to visitors you bring to your store who are looking for something very specific.

The three basic tiers of keywords are:
1. High-level: These are generals terms that identify a basic idea or category. For example, "hockey" is a high-level keyword. In terms of sales, high-level keywords can generate significant volumes of traffic. But, that traffic is not highly targeted and will convert at a low rate.
2. Mid-level: These are specific terms that narrow the high-level keywords. For example, "hockey jersey" is a mid-level keyword. It is more specific than a high-level keyword. In terms of sales, mid-level keywords generate lower volume than high-level keywords. But, that traffic is more targeted and will convert at a slightly better rate.
3. Long Tail: These are very specific terms. For example, "vintage 1976 Hartford Whalers jersey" is a Long Tail keyword. It is much more specific than either the high- or mid-level keywords. It describes a particular item. In terms of sales, Long Tail keywords generate relatively low volumes of traffic. However, the traffic generated is highly targeted and will convert at a much higher rate.

In order to generate traffic, you need to put attention to all three tiers. You should put more focus on Long Tail keywords than high-level and mid-level. However, you do need each. By averaging out your keyword saturation along each tier, you help ensure consistent traffic volumes while not sacrificing your targeted traffic.

So, when you are creating your meta content (description and keywords), be sure to include your Long Tail keywords along with your high- and mid-level ones. When you're writing your site copy, be sure to saturate it with each of your carefully selected keywords.

Thomas Altamont is a Communications Analyst for Shopster.com.

Shopster.com is an industry leader in eCommerce. Shopster provides online storefront, dropshipping, and product source solutions for professional online sellers, as well as those just getting started in online retail.

Visit Shopster at http://Shopster.com/

Article Marketing - Don't Stop Your Reader From Going to the Resource Box in Your Articles

If you are using Article Marketing to build your list or bring visitors to your web site or blog, one of the most important parts of your article in the article resource box. The resource box is where you get to invite the reader to your web site or blog for more information.

Very few writers know how to craft a prospect pulling resource box. Most do not do it well. The most amazing mistake I see are the article writers that actually stop the reader from ever getting to the resource box.

Sound strange? How do you know you are not doing it?

The 2 Biggest Resource Box Stop Signs

The first biggest stop sign is what I call a "hard end" to the article. By this I mean that you write in a way that the end of the article is way too clear. You might as well put "The End" like in a movie in the way you have worded the article.

The mistake there is the reader gets the message, "Oh, this is over. I'm outta here," and they are not likely to read further.

What to do instead: Don't stop the reader, lead them right into the resource box with a soft transition.

The second biggest stop sign is starting the resource box with information about you. This also announces "the article is over and you can stop reading now!"

What to do instead: Save the information about you for the last line of the resource box. Begin your resource box with an invitation to the reader to visit your web site or blog for more information.

And now I would like to offer you free access to the Article Marketing Minute, a brand new ecourse/audio newsletter on Article Marketing. You can get in for free at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Article Guy & the Great Article Marketing Network