Marketing

Thursday, June 19, 2008

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

I get a lot of questions from my subscribers asking how to write articles. If my subscribers are asking about it, I assume that many others also want information on writing articles. Following is a basic outline on how to get started writing articles and getting them published on the Internet.

You do not need to be the next Stephen King to write articles. Most authors are people just like you and me. Write in a simple, easy to understand tone. Write it as though you are talking to a friend. An informal article written in a conversational manner is best.

Start out by writing on subjects you are familiar with. After you gain some writing experience, you can begin to research and write about topics you are not familiar with. Try to keep the length of your articles between 300 and 500 words.

One of the main components of your article is the title. Spend some time developing a good title that attracts readers. Your title is the advertising for your article. In most cases, your article will be listed along with many others. People normally scan through the article titles to decide which one interests them. If your article contains a compelling title, it will attract more readers. If your title is dull and uninteresting, few people will read your article.

Start your article with a good introduction. Tell the reader why you are writing the article and why how they might benefit by reading it.

After the introduction, start a new paragraph and begin the body of your article. Separate it into different paragraphs for each point you want to cover. By using a number of paragraphs, it is easier on the eyes and makes for a more attractive presentation. The body of your article should provide between three and ten points that you want to cover. Don't think that you have to include everything you know about the subject. Remember, you want you article to contain 300 to 500 words. Stay within those limits.

Finish the article with a solid conclusion. Recap what you told the reader and mention how they will benefit by using the information you provided.

After you've completed the article, use a good spelling and grammar checker on your work. Most word processors today include these tools so make sure you use them. If your article is riddled with errors, many publishers will not accept it. Before submitting your article, do a slow and thorough proofreading of your work. A spelling checker will not flag the word "kit" as a misspelling, even though you intended to write the word "knit".

These are the basics of article writing. As you can see, the process is easy enough for anyone to do. Believe me, if I can do it, anyone can. I'm not a brain surgeon, you know. Use the techniques described above to begin your enjoyable and lucrative career as a writer. Good luck.

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To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

First of all let me state that there are several reason why a site rankings drop so fast. The most common reason is because your website has very few backlinks. Some twenty backlinks on your linkspage are a surefire sign you have too many little backlinks.

If your competitors are getting more backlinks then you are, they outrank you and your rankings drop. Rankings won't drop because you have some incorrect information on your website or some false keyword density.

First you need to start getting backlinks, everyday get around 15-30. You can get more than that but the important thing is you get same number of links everyday. A 100 everyday will be difficult while 15-30 is realistic.

The concept behind it.

Getting backlinks regularly like that means something important to the search engines. It means your website is very good, since everyday people are linking to it. That is what search engines think when they see new backlinks everyday.

So it's easy. 15-30 is not that big and with certain automated software you can get 50, 100 or more daily. If you are going to get backlinks create a link directory on your website. A one page links page is not a well created directory. It must contain categories and subcategories and link from the homepage.

You can invest in some scripts that that creates such directories, there are many of them.

OutBound Links means links pointing to another website from your own. In simple terms linking to another website is like giving them some of your pagerank, they get rewarded and you do not want to reward your competitors or any other website.

You link to other websites on your links page and if they do not link back you can and should remove their link from your website. That also makes a difference in your rankings.

When doing SEO it is a good idea to focus on a few keywords. Find some 3 or 4 and focus on getting backlinks, changing the anchor text in the backlinks using all keywords. So it's like optimizing your homepage for 3 or 4 keywords only. A great start to get some traffic and money. Then you can optimize some other pages for some other keywords, or the same page for new keywords. You also become good at SEO and you get some experience.

When creating meta tags make sure your other site pages have different meta tags, not identical.

So the very important things are the number and quality of backlinks you have. Give the search engines what they need in order to reward you with high rankings.

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Affiliate vs traditional marketing is one of the easiest and fastest ways to make a profit online while at home. Affiliate marketing can be described as a proven business model for making easy money online, where you (the affiliate) receive a predetermined commission when customers who you refer to a merchant, make a product or service purchase from the merchant.

Benefits to Merchants in Affiliate vs Traditional Marketing:

1. Online affiliate marketing creates a wider market to advertise the product or service

2. Affiliate marketing, compared to traditional marketing gives the product or service maximum exposure - something it might not get with other traditional marketing techniques

3. The more affiliate sites a merchant has, the higher the traffic and sales

Benefits to Affiliates in Affiliate vs Traditional Marketing:

1. Internet affiliate marketing is the quickest and easiest way to start an online business

2. You can start promoting products to make money without creating your own products

3. You do not have to worry about inventory, customer service or overhead. Your main focus in affiliate online marketing versus traditional marketing will be on promoting the product of the merchant

4. It can be highly profitable if you focus and do it correctly

5. Your affiliate marketing system can be duplicated and replicated in any niche market, as long as there are products with affiliate programs in that market niche

Affiliate programs are usually free to join. There are literally thousands of products and services you can choose from, and you can pretty much find affiliate programs for every product there is.

The best benefit of being an affiliate marketer is how fast and simple it is to both setup your business and generate extra income. You can make a handsome profit even if you do affiliate marketing part-time. However, you do need to work hard and smart if you want your affiliate business to grow and prosper, as this is a real business. Indeed, affiliate vs traditional marketing is one of the easiest and most effective internet businesses there is today.

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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

After word got out that dear old Google is either ignoring or giving fewer points in that mystical concoction called Googles algorithm, website owners like you are probably receiving a substantial number of 3 way link exchange offers. X offers to add a link to Ys site in exchange for a link to Xs site in your link directory, usually with a short sales pitch proclaiming this 3 way link exchange to be the perfect method to get those all important one way links Google rates so highly.

On the surface, it seems like a wonderful deal. You provide X with a link on your website, and you get a link on Ys website in exchange-so you and dear old X both get a one way link and a couple of points added to your Google algorithm right?.

Trouble is, it seldom works that way. A great many of these 3 way link offers we receive are actually not worth the time and effort it takes to set Xs link up in our directory. In fact, a large number of webmasters create a simple web design and host it on a free hosting provider to use as a "catch-all" for link exchanges. Here are three steps you can use to help you determine whether your 3 way link offer is a deal or a dud.

Step 1. Before you accept their offer, check out Ys site. Are all the links listed on the link page related to your site contents? If the answer is no, then I suggest you politely decline the offer. If the answer is yes proceed with step two.

Step 2. Right click on the page and select view source. Is there a meta description and meta keywords included in the head of the page. Are the description and keywords appropriate for the contents of the page?

While many SEO experts suggest that most search engines no longer use meta tags, its been my experience that a few search engines will not even accept a submission of your site for indexing without meta tags. Keep in mind, that your SEO efforts should take the requirements of all major SE's into account. While we all long for that magic top ten on Google for our keywords, getting that top ten spot on other search engines will substantially increase your website traffic. Whether Google places any relevance on meta tags in the ranking algorithms is anyones guess, however, after personally conducting a test using the same web page design with and without meta tags in the head, I can assure you Google definitely relies on meta tags for placement of Adsense advertisements. In my opinion, the lack of meta tags on a link page (especially if that page contains Ads by Google, is a sure sign that the webmaster is either unaware of the importance of using those nifty little tags, or could care less whether that page is indexed by the search engines or not. There are always exceptions to every rule however, so if the description and meta tags are missing, I suggest you follow step 3 before you make a decision.

Step 3. If you havent already done so, install Googles toolbar (a link to the download is available on Google's site). One of the great perks of Google's toolbar is that it provides the PR of the page you are viewing. Whenever possible, try to place your links on pages with a minimum PR of 2/10. Although I have accepted offers for a link on pages with a lower ranking if it passed the tests in Step 1 and Step 2, this is a good rule of thumb. Most SEO experts agree that the higher the PR, which is an indicator of the importance Google places upon upon the page, the more value for your link.

Keep in mind, if X places your link on a page filled with unrelated links to other websites, and the description and keyword meta tags are either missing or not related to your sites content, and Google gives the page a ranking of 0/10, thats precisely what your link on that page is going to be worth in Googles algorithm--Zero.

About the Author

Loretta Wright is the Vice President of Sales and Marketing at Topcat Hosting, where she also takes full advantage of the low cost hosting plans for the eight websites she personally owns.

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A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

In this age of a highly crowded Internet and a widening Internet audience, the word on the digital street is to market everything well. You can see this most clearly in popular websites: evidenced in pop-up or pop-under windows that advertise different programs, links leading to websites that advertise different products and services and often annoying, gigantic banners and buttons that will lead you to different companies that want to make their names known online. These are only a few marketing tools in action, but thanks to the paradigm of Web 2.0, you have even more powerful tools that you can use.

Web 2.0 says that everyone who has an Internet connection and a terminal can participate in the World Wide Web - and participation is now more interactive, with people networking online through various means in order to build whole networks of people that can communicate at extremely fast speeds. This bodes well for advertising: once positive news gets through the Internet grapevine, it will take only seconds for the news to reach thousands, perhaps even millions of people, generating viral marketing that can spell the rise of a unknown product, service, company, or website. This also can spell the death of a product, service, company, or website, if the news is negative, and if it travels fast enough.

There are many different kinds of networking tools that you can use in order to market your website, product, service, or company online. Take a look at this list and pick out the marketing techniques that you would like to use to become a familiar and welcome face on the digital street. Remember to use the Internet prudently and to respect people online, and study your market thoroughly.

Forums

Forums are a great place to meet people: you can post in forums and get replies and responses to your post easily. You can also attach a link to your forum post signature in order for people to visit your website and therefore learn more about your products and services. A forum can be a powerful marketing tool, so you may also want to have a forum on your website for interested members of your market to interact with one another.

When choosing which forum to post in, be sure that you are targeting the right market, and that you are posting in the proper threads. Moreover, be respectful: start off by helping people solve problems, and then you can move on to marketing your products and services. Remember, people need to know that you care before they care about what you know.

Mailing List

A mailing list is an umbrella email for you to be able to reach out to as many people as possible. Set up a mailing list for your website, where you can offer useful things, such as a newsletter or free downloads for your members.

Networking Sites

MySpace and Facebook are superb networking sites. Here, you can set up a profile page, where you can advertise your products and services. You can then invite friends to be a part of your network. This can be a great and fast way to reach out to your potential audience, especially since many networking sites are already millions of members strong.

Blogs

Utilize a blog to make yourself known out in the world and post useful things that are engaging and that will keep readers, visitors, and prospective customers coming in droves.

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article marketing is a largely misunderstood concept. Most article writers and marketers wrongly think that the only way to market your articles is to put them on the article directories.

While putting your articles on the article directories is a great way to market your articles, it is not the only way.

My goal in marketing my articles

My goal in marketing my articles and those of my students and mentees is to get my article in front of as many people as possible in as many consumable forms as possible.

One of the best ways is to take your articles and create a multi-day ecourse. It is a universally understood tenet of marketing that you need to get your message or offer in front of someone anywhere between five to eight times in order for them to know, like and trust you and to buy from you.

So you can let potential customers read one of your articles one time, or you can let the read many of your articles or parts of one article over several days. Let's see - get one shot at your prospect or get many shots at your prospect. An easy call when you look at it in this way.

If you have written a seven tips article, all you have to do is make each tip one section of the multi-day ecourse. You can offer it for free and include links to various offers, or you can charge for your ecourse like my multiple streams of article income ecourse.

You can check out my multiple streams of article income ecourse at http://www.MultipleStreamsofArticleIncome.com

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From Jeff Herring - The Article Guy