Marketing

Thursday, June 5, 2008

Fast Article Marketing - Latest 3 Best Methods to Accelerate Your Article Marketing

One of the best ways to make money online these days is through article marketing. Your articles when posted online can be picked up and republished by other webmasters to give you numerous inbound quality links and strengthen your online presence. This can lead to more traffic while positioning yourself as an expert on your chosen niche.

1. Quality of your articles. When they say that the success of your article marketing campaign largely depends on the quality of your content, they were not lying. Let me give you a scenario: If your articles are lousy, contain more fillers than valuable information, lengthy, and boring, nobody will waste their time reading or republishing them. So, they will remain unread and useless to your marketing efforts. That is why, you need to strive to create articles that are useful and well-written not only to increase the chances of your articles being massively distributed but most importantly, establish your expertise so your potential clients will trust you.

2. Quantity of your articles. You need to write numerous articles not only to communicate to your potential clients that you have so much information to share but most importantly, to augment the number of your inbound links and strengthen your online presence. Develop an effective mechanism that can help you multiply the number of your articles. You can opt to write about topics that you are very knowledgeable about or stick with short articles.

3. Article submission sites. Manually submitting your articles to publishing sites can be tedious and time-consuming. That is why, I recommend that you submit only to those which are highly visited and have impressive page ranking. These sites can give your articles maximum exposure.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing - 6 Persuasive Methods to Impact Your Article Marketing

A lot of webmasters who would like to augment their traffic does not have enough money to spend on advertising. That is why, most them are looking for cost-effective traffic-generating technique that is proven to work and will be able to help them to make money online. Fortunately, there is a great free way in drawing traffic to your website - article marketing. If you can write your own article, you don't need a single cent just to attract online visitors.

Here are the 6 persuasive methods to impact your article marketing:

1. Pick the best topics. The best topics would be those that are related to your products and those that interest your target readers. Make sure that you showcase your expertise through your articles by providing quality and useful content.

2. Make use of interesting titles. To increase your clickthrough rate, you need to give your articles compelling titles. Your titles must be keyword-rich, direct to the point, enticing, and brief.

3. Avoid blatant advertisements on your articles. To save your articles from getting rejected by publishing sites, make sure that they do not contain sales pitches or any type of advertising.

4. Create a killer resource box. In this area, tell your readers about yourself, your field of expertise, your website, and the reason why they should visit your website.

5. Submit your articles to major publishing sites. Distribute your articles to reputable article submission sites like ezinearticles.com, articledashboard.com, goarticles.com, etc. These publishing sites have quicker review and posting time compare to other sites. They also have steady traffic and wide readership that can definitely help you augment the number of your visitors.

6. Monitor the performance of your articles. Determine how often your articles are being read online. It is a must that you ensure that your articles are getting the attention they need so you will succeed in this technique.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Article Marketing - How To Profit From Publishing Online

If you are an author or a professional who has lately been downsized, you can find loads of ways to earn money by doing article marketing without even leaving your house. Sure you might like to write the traditional way - on an assignment given to you by an editor and with a regular salary - but times have really changed.

Lots of people write articles in their home and them sell them online to web pages or print media outlets. Typically, you should market an article before spending time researching, writing, and editing it. An article proposal and sample writing can be used to market the article to ensure there is a buyer before it is finished.

A hot story idea that grabs audience and editors interest is the key to marketing to traditional print media. Find something topical and timely. Every day there are news stories, breaking trend stories, personal experiences and more, that provide marketable articles. Check the news web sites and portals for the latest items.

The internet also provides a new venue for article marketing. There are several services seeking articles from writers. These services often make money from advertising messages that are associated with the articles. These articles need topics that are of interest to potential web researchers and contain key words that the web searchers are likely to use to locate information. "How-to" articles, holiday themes, guides for beginners, and reviews, are staples of this type of writing.

After you have started your own web log, look into joining an ad affiliate service. Such a company places ads on your page and pays you for the number of unique viewers. If you are an expert in some hobby such as coins, stamps or records, you will have a built-in audience.

Your personal life and work experience may be what gives you that edge to deliver unique content in your articles. With the internet being the first choice of many seeking information for things as varied as a new handbag to news to travel, a well-researched article can provide just what they are looking for. Perhaps your point of view, sense of humor or expertise is exactly what will put you ahead of the game and article marketing will be a cinch for you.

Article marketing is a perfect job weather you are retired labor worker or a writer. This new and revolutionary business is perfect for anyone and everyone. It is simple and easy to do, the main thing to keep your mind one is to have unique articles. This will ensure that you gain your readers interest and entertain them. Furthermore to keep their attention you must have unique content that the readers have not yet read or seen. It is simply and easy to do, this is a great job opportunity for anyone and everyone looking to make money the easy way!

Article Marketing - The Single Most Effective Method To Increase Your Sales On The Internet!

Writing and submitting articles to directories can considerably increase your traffic and sales. It doesn't matter if you never wrote a single word before or if the last time you wrote a three hundred words article was more than ten years ago.

If you have a website about 'dog training', start writing right away. Just write like you talk. In fact, you can just write your articles as though you were talking in just simple, every day language that your reader will enjoy reading.

Don't be too concerned if you don't think you are good at writing articles, they don't need to be perfect. All you need to do is to give your reader useful information. If you can help them and give them the solution that to solve their problems faster, you will make a lot of money.

Your articles don't need to be extremely long but most article directories will have a minimum word of around 250 words.

With article marketing, you can promote your own product, affiliate products, your website or your blog. In fact, you can promote everything under the sun. Just be sure to add a bio box with a link to your web property.

Another advanced technique is to send your visitors to a squeeze page to capture their email address. Doing this will allow you to send them promotional offers for months to come.

Once you have written an article you then need to submit it to article directories. It is important to submit to at least a couple of the top directories such as EzineArticles, Article Dashboard and Article City. These directories have high page rankings so your articles will receive many visitors. Now when your articles have been approved and published then you should receive many visitors when people search Google for any of your keywords.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Article Marketing - Stay-At-Home Mom Gets 100,000 Article Views From Just One Article Directory

Just when you are ready to give up article marketing forever... you find out that if you do just a little more, you can blow the roof off the top of your online business.

Let me guess, you have heard all about article marketing, and you have even submitted a few articles. Sure, five years ago that might have been a great way to drive traffic to your website, but it just doesn't work like that anymore. I mean, look at the 5 articles I have submitted, I have just passed 100 views, and only three people clicked through to my website.

That was a lot of work writing those articles, and it sure was not worth having only 3 people click through to my website. I am just going to go back to pay per click, at least I know I am getting some regular viewers to my site, and it only took me 15 minutes to set it up.

Does this sound familiar? It should, it represent 90 percent of the people who post articles on article directories. Let me share a little secret with you that might change your mind. You have to post more than 10 articles. One of the top article directories has said that 90 percent of all authors who publish in their directory never publish more than 9 articles.

I have to admit, I have published more than 50 articles, and there are days when I feel a little discouraged. Then I noticed this interesting statistic on another authors *Extended Author Bio.* EzineArticles.com shows how many articles an author has posted and then it shows how many views they have gotten to date. Here is the first one I looked at: 465 Active articles, resulting in 50,335 views.

When I first read this, I thought it had to be a misprint. I mean, my best article today only has just over 90 views. Even if all of my articles finally ended up with 90 views, that would only be 4500. Then I thought that he has probably been publishing for 10 years. Nope, all of his articles had been published within the last three years. What? How can that be? Even if you multiply 4500 X 3, you only get 13,500. I thought that 13,000 was the absolute best I could ever hope for: boy was I wrong!

I decided to look into it further to see if there was some kind of mistake. I will admit, I had read that at some point when writing articles, you hit what they call, *critical mass.* They say that it is somewhere between 100 and 250 articles. Anyway, here are a few of the stats that I found with very little research:

1,130 Active articles, resulting in 670,296 views, Member since April 27, 2005

58 Active articles, resulting in 27,164 views, Member since March 24, 2005

45 Active articles, resulting in 13,449 views, Member since July 19, 2006

74 Active articles, resulting in 194,018 views, Member since October 27, 2004

After I found these, I decided to focus on authors that had around 200 articles, since that is around where they say you hit critical mass. Here is what I found just around the 200 articles published mark:

238 Active articles, resulting in 339,172 views, Member since June 28, 2005

233 Active articles, resulting in 30,740 views, Member since October 25, 2007

232 Active articles, resulting in 184,233 views, Member since November 01, 2005

231 Active articles, resulting in 57,886 views, Member since July 14, 2006

236 Active articles, resulting in 63,417 views, Member since December 06, 2005

At 200 articles, if you received 90 views each, which I thought was impossible until today, which comes out to 18,000 views per year. The longest time any of the authors over 200 has been publishing is 2.5 years. That means they should have, in a perfect world, 46,250 views max. Only one author has not blown that number out of the water, and he or she has only been publishing less than a year.

Now I have to admit, I had no idea that there was anywhere near this kind of potential. I pride myself on answering questions that you just can't seem to find the answers to anywhere else. This is one of those questions I have had for a while. Just give it to me straight, what can I expect? Well, here it is.

I didn't use any of the author's names, because this is not allowed on many directories. And remember, to see these numbers you do have to look at the extended author bios. If the author has not posted their picture and information about themselves, the directory doesn't setup an extended author page. This means you can't see these numbers on everyone.

I can tell you this, after looking at these findings, I am so motivated that I am taking the rest of the day off from my job to write articles. Looks like the first one to 200 articles wins see you there.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Article Marketing - How to Build an Empire Writing Five Articles a Month

Do you offer a truly brilliant product or service? Do you wish you had more leads to sell it to? Do you need to drive more revenue so you have cash on hand to spend on implementing better and better ideas, or to bring on additional staff? If you are answering "yes" to these questions, YOU NEED A MORE EXCEPTIONAL ONLINE PRESENCE THROUGH ARTICLE MARKETING!

With so much business and research being done on the internet these days, you absolutely have to be found there, and found at least a hundred different ways. Anything less and you are missing out on TONS of business that you could be creating! Do you have any idea how much more revenue you could be generating if you took the time to craft a well written article marketing campaign?

I'm telling you it's millions! Let me show you how...

For the purpose of this article, we will already assume that your website does an exceptional job of describing the pain of your customers (what are they looking for?), presenting your credentials (to help the visitor see why you are qualified to solve their problems), and providing the solutions to your customer's everyday problems. We'll assume that it is filled with calls to action (provocative statements intended to poke the visitor into doing something) and opt-in opportunities (ways for you to collect visitor's contact info).

If your website does not yet include all of these elements address these issues first!

If it does, READ ON AND LET'S DISCUSS THE POWER OF ARTICLE MARKETING.

When people have a question, they go to Google, Yahoo or MSN and they type in a list of keywords or keyword phrases. The words they type determine the list that comes up on the search engines and it is there that magic can happen. YOUR WORDS CAN APPEAR! Are they up there now?

TIME OUT: Go to a search engine and type in the keywords someone might use if they were looking for someone to solve the problem that your business solves. Do you come up as the solution? Do you come up in the organic list? Do you come up multiple times?

If not, keep reading!

YOU NEED ARTICLES OUT THERE DOING YOUR WORK FOR YOU!

When someone is looking for a business like yours, does your voice ring out from the heavens, providing guidance, words of wisdom, and words of inspiration? Does Google bring them to your front door and invite them in to look around? Articles are like little sales people, and brilliantly, they are little sales people that you only have to hire one time to work for you FOREVER. Let me say that again, because you probably didn't hear me. Articles work for you FOREVER. F-O-R-E-V-E-R.

The reason I emphasize this is because of the power of article marketing. Every time you put together an article and send it out onto the internet, you are putting in place a sales person that will forever deliver your message. Do that again and again and you are putting out a SALES FORCE -each of which you pay only once!

WRITE ARTICLE, SUBMIT ARTICLE, REPEAT

WRITE ARTICLE, SUBMIT ARTICLE, REPEAT

WRITE ARTICLE, SUBMIT ARTICLE, REPEAT

Like the law of compounding interest with money - repeatedly putting out articles onto the internet will exponentially create value and generate more and more leads for your business. If you can commit to five articles per month, at the end of three months, you'll have FIFTEEN (15) sales people talking your talk and introducing searchers to your message and your SOLUTION to their problem. After six months, you've got thirty (30) of these sales people. At the end of one year, you'll have sixty (60). After two years, you'll have ONE HUNDRED AND TWENTY, and...

After three years, YOU'LL HAVE NEARLY 200 SALES PEOPLE delivering different and exceptional messages about your business. And the most wonderful thing, is that they are all little replicas of you. So they are consistent. They deliver different messages, present different solutions, cover different topics, but they all express your unique methodology and the core values and spirit of YOUR business.

If you were to submit five articles per month, and generate $30,000 per month in revenue, after three years, and one hundred and eighty articles you have the potential of driving $360,000 of monthly revenue. Yes, I said MONTHLY revenue. That's more than 4 MILLION in annual revenue. Are you kidding me? So why aren't more people utilizing article marketing? The answer is - they are. But they are writing terrible articles!!!!! And they are killing their businesses, because each article they are sending out is doing BAD business for them, and doing it FOREVER!

SO WHAT MAKES THE DIFFERENCE BETWEEN BAD ARTICLE MARKETING AND GOOD ARTICLE MARKETING?

Here are five things your article marketing MUST do! (Are you taking notes?)

1. IT MUST HAVE A CATCHY TITLE OR NO ONE WILL READ IT!

We are a snippet society. We read everything in headlines from newspaper stories, to search headlines, to book titles. Titles grab us or they don't. Make sure that yours is clever, provides the solution to the reader's problem, and utilizes your keywords!

2. YOUR OPENING PARAGRAPH NEEDS TO HIGHLIGHT THE READER'S PAIN.

Look at the first paragraph of this article. Did it draw you in? Did it help you to determine that this article had value? Make the opening emotionally impacting by grabbing the reader's attention and identifying with their PAIN!

3. YOUR ARTICLE MARKETING MUST DELIVER VALUE.

It must offer them a solution to their problem. GIVE AWAY YOUR SECRETS! Don't be afraid to give your reader what they need for FREE. Chances are they are going to recognize that they would rather work with an expert than try to solve this problem on their own. Give someone a fish and they have dinner tonight. Teach them to fish and they can feed themselves forever. But open a grocery store down the street and chances are, they'll buy the fish from you. People only have so much time in their days and if they find a trustworthy source that can make their life easier or their business more profitable, they are going to take you up on it!

4. YOU MUST USE YOUR KEYWORDS WITHIN YOUR TEXT.

The search engines are going to identify each article by the words within it. So you have to be thinking about how people are going to find you. What words are they going to use in their searching? There are so many resources on the net that can help you determine the right keywords. Find one and use it. Then repeat those words throughout your article (just shy of being irritating about overusing them) and you'll find greater success!

5. LASTLY, YOUR ARTICLE MARKETING MUST PROVIDE A CALL TO ACTION.

Lead the reader to do something. Whether it be to download your eBook, call you directly, or click onto your website. Typically, you want to lead them to the next thing they can get for FREE. People like FREE. So lead them to your website, where they can download an eBook that solves this same problem but in more depth, or better yet, offer them a FREE strategy session if they contact you by email. Make it easy for them, like "Hey, I'll even have my assistant set up a time for me to talk to you directly for 20 minutes about ways you can build your business based on these principles. FREE."

Wishing you the best in business and the best in life.

Corey Blake the co-author of "EDGE! A Leadership Story" (Morgan James, 2008), is President of Writers of the Round Table, a strategic literary development company.

Visit us at http://www.writersoftheroundtable.com or email me right now: corey@writersoftheroundtable.com

Tell me you want 20 minutes of my time to discuss how we can help you set up an article creation program that DRIVES YOU REVENUE!

Encouraging Repeat Business- More Smart Marketing Strategies for Restaurant Owners

Encouraging Repeat Business through Loyal Rewards: More Smart Marketing Strategies for Local Restaurant Owners

There are few things restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab a quick bite on a Friday night, are crucial for the success of any restaurant. According to global management experts Bain & Co., repeat customers spend 67% more than do new customers. Thus, it is not only personally satisfying to see familiar faces return to your restaurant, but financially rewarding as well.

But how do you turn a new customer into a repeat one? While ensuring that your customers receive the highest level of service and the best food possible are crucial elements to encouraging repeat business, there are strategies that can help you to proactively build relationships with customers and increase the likelihood that new customers will become regular ones.

Previously, I discussed how smart marketing campaigns that target new movers can help restaurateurs to expand their customer base by reaching out to new residents. While inviting a new resident into your business is always a step forward, getting them to return should be your ultimate goal. Heres how you can do just that:

1. Restaurant owners should encourage their employees to approach each interaction with a new customer as a job interview. Hosts and servers should be friendly, well-dressed, and helpful. Explain to your employees that this type of behavior not only increases the chance that the customer will leave a good tip, but also that the individual will return to tip again in the future. Each time a new customer enters your establishment you are auditioning for their business in the futureand the effects of a negative first impression are very hard to break.

2. After the customer has finished his meal and is waiting for the check, ask that he provide an email address for future correspondence. Explain that your restaurant occasionally offers specials and free meals to its most valued customers, and that you would like to include his email on the restaurants list. Most likely he and other customers will provide their email addresses, allowing you to create a database of information about your customers.

3. Use this database to distribute special offers to past customers and drive business to your front door on slower days. For example, if your restaurant is booming on the weekends but typically sees little business Tuesday nights, send out an email on Tuesday morning to your customers inviting them to redeem a gift certificate for a free appetizer or entre. Explain that the offer is only valid for that Tuesday evening, and encourage your customers to stop by and redeem the gift. Suddenly, your restaurant will begin to fill up with customers who might have previously had dinner at home on a Tuesday night. With a few simple emails, you have turned a slow night into a busy one by reaching out to your customers and giving them a reason to visit you again.

The goal of the above strategy, which I call a Loyal Rewards program, is to create top of mind awarenessto keep your business clearly positioned in the forefront of your customers minds. While you, as a restaurant owner, may forlornly pine after your customers during slow business nights, your customers will likely not think of you or your business unless prompted by an email, advertisement, or special occasion. In fact, they may always think of your restaurant as their Friday night bistro, for example, unless you give them a reasona Loyal Rewardto visit you Tuesday night as well as on Friday. Thus, you should make it your goal as a successful entrepreneur to casually remind them of the great time they had the last time they visited your establishment, and invite them to repeat the experience with a special offer. By doing so, you are encouraging repeat business by reaching out to customers who you know already enjoy your services.

The bottom line is this: Loyal Rewards programs work both ways. Your customers are rewarded by showing their loyalty to you, and your business reaps the benefits of staying loyal to its past customers. Its a win-win situation!

Jay Siff is the CEO and Founder of Moving Targets and Loyal Rewards and is a recognized expert on smart marketing strategies. Siff works closely with small business owners to help them attract new customers and build on existing customer relationships with targeted new mover marketing campaigns and customer loyalty initiatives. Additional information about Siff, Moving Targets, and Loyal Rewards can be found online at http://www.movingtargets.com and http://www.loyalrewards.com .