Marketing

Friday, June 6, 2008

Article Marketing - Discover 3 Proven Secrets to Jumpstart Your Article Marketing

Driving traffic to your website cannot get easier these days. With the advent of article marketing, you can just write and distribute your articles online and watch quality traffic going to your site. Is there a catch? There is none - as long as you are able to create useful, informative, and content-rich articles, you will easily build trust among online users and effectively convert them to potential clients.

Here are the 3 proven secrets to jumpstart your article marketing:

1. Always start your articles with attention-grabbing titles. Your articles, no matter how well they were written will be left unread if they are unable to stir attention at first glance. You see, online users have so many articles to choose from when they are searching for information online making it quite challenging for writers to stand out from the rest. But you can get ahead of the pack by utilizing titles that are irresistible, intriguing, and striking.

2. Bank on your first paragraph. Your task in grabbing the attention of online users doesn't end with your titles. You need to learn how to hold their interest to compel them to read on until they reach your resource box. How? By making your first paragraph meaty and informative as much as possible. Throw in all the juiciest details on the first 100 words of your articles to keep your readers engaged.

3. Your articles must be well-written. Online users are not only looking for valuable information when they read articles online. They are also looking for something that is coherent, easy to understand, and flows well. Thus, you need to make sure that your articles are free from run-on sentences, inconsistency on your tenses, grammar and spelling errors, and lots of fillers.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Best Article Marketing - Discover 3 Incredible Secrets to Grow Your Article Marketing

If you would like your ebusiness to succeed online, you must be able to offer what people are truly looking for whenever they go to certain websites - information. If you are able to provide the right kind of information that your potential clients need, you can easily make them believe that you are good on what you do and that you have answers to their pressing issues. This can lead to rapport and trust, which are two of the very good foundations of strong and fruitful business relationship.

One of the best ways to offer valuable information to your potential clients is by writing and distributing your articles online. You just need to write about topics that will stir the right kind of attention among your potential readers to easily compel them to check on your website. This process which is commonly referred to as article marketing, is currently the best marketing and traffic-generating tool that is being used by billions of webmaster across the globe.

Here are the 3 incredible secrets to grow your article marketing:

1. Target market. In writing your articles, you always need to keep your potential clients in mind to make sure that the information you include in your content are targeted to their needs and wants. If you can consistently satisfy the need of your readers for information, you can easily persuade them to support your products and services.

2. Search engines. You also need to consider the search engines the moment you decide to sink your teeth into this marketing tool to give your articles an edge and make them highly searchable online. Determine which keywords or keyphrases are commonly searched for by your target market and incorporate them on your content.

3. Publishing sites. To increase the chances of your articles being approved by leading publishers, make sure that they conform to the standards they have set. Read and understand their terms of service as this will empower you to create articles that will meet each of their requirements.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Search Engine Optimisation: One Link is Better than Ten

That cant be right! Shouldnt ten links be better than one? It is usually the case where more is better. However, when it comes to gaining links, having more links isnt necessarily better than having a few good links. In fact, having too many irrelevant links could possibly harm your websites visibility within the search engines.

These days, search engines are placing more emphasis on incoming links to a website when evaluating rank. The reason being is because they are difficult to obtain from trusted sources (a "by the book" website such as the Dmoz directory) and it is a good way to partially eliminate the group of people who abuse the "on the page" factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the "on the page" factors and they have no trusted links to their page (they will most likely not get any at all due to spam) then there is no chance of them getting a good listing. However, people have worked out ways in getting a large number of links, through link farms and other tactics, regardless of the quality of their website. As the search engines are aware of this, it brings us to the topic of how one link can be better than ten.

Obtaining one link from a trusted source can be very difficult in the sense that they do not issue links to just about anyone. If you have a good website with relevant information, then you will get them. It is for this reason one link from a trusted source can better a multiple of links from other websites. As a trusted source website is "trusted" by search engines, it will also trust the websites it links to. If you have ten links from your best friends, it will help you in some sense, but no where near as much as the one link from a source like Dmoz, unless one of your friends has a very reputable website amongst the search engines.

Having too many irrelevant links could harm your websites visibility in the search engines. What is meant by this is having links from websites that have no relation to yours. An example of this would be a site about cars linking to another site about medicine (unless the sites are reputable and have a good reason for the link i.e. there is a relationship made between cars and medicine). Search engines will pick up on this sort of link and will give it no weight in boosting your visibility. Obtain many of these irrelevant links, then it could be seen as spam (like a link farm tactic) and that will lower the popularity of your website within search engines.

The key here is to focus on quality and not quantity. Gaining a few good / relevant links will take you much further than a lot of irrelevant links. To get these quality links, start off by placing your website in directories, but be sure to avoid any "on the page" spamming as this will not get you accepted. Once search engines have acknowledged a presence of relevant links, follow up on it and research some ways to obtain more. As time passes, you will notice that your websites performance will increase, as the links age, provided you have carried out search engine optimisation. Avoid obtaining the irrelevant links even though it may be tempting to see fast results. It will only be a matter of time before a search engine realises the spam tactic, and as the saying goes "fast rise, fast fall".

About the author: David Touri works for SEO Sydney, who aims to improve search engine placement with search engine placement services for websites in Australia and overseas. He is currently working on the Loaded Technologies website, who specialise in ecommerce website development.

Article Marketing - Why You Should Market Your Online Business With Articles

Are you looking for reasons to market your online business with articles? Do you need a reason to write for your business? I have a few suggestions you can easily grasp and understand. These suggestions will not only give you reason to write, but a purpose of writing.

1. Acquire Expert Status

When you write about your business, you become a recognized expert in the industry. This key to online marketing gives you credibility and authority to stand in the gap for your customers. The potential for your business to grow, once you become a credible entity multiplies exponentially. People pay big money for degrees and education in any given field, experience counts as education, step up and claim your share of that money with experience you share.

2. Free Marketing Coverage

When you publish content online that can be republished in ezines, and other websites, you gain exposure for your business. Those who surf, find your links. By increasing your word counts and content value, your articles will be more readily picked up and republished. The value in the articles promotes not only your business, but any business with similar interests, products, and services. Published articles render contact information and links indefinitely when ezines are maintained and archived online.

3. Brand Recognition

When you promote your business with articles you have an opportunity to brand your business with terms, phrases, and concepts that people remember and review often. Information in any given topic will promote the use of related products. By using Article Marketing, you leave your website, your name, a key phrase, and contact information in your resource box, bringing identity and power to your business online.

Are you ready to learn more about Article Marketing?

Obtain 2 FREE Article Marketing Templates at http://advertizeyourbusiness.com and learn more about the SECRET of Prospering from Online Marketing. Advertize is an online business owned by Jan Verhoeff, an Internet Marketer who believes Content is King. You may visit http://janverhoeff.com about online marketing and a wealth of information.

Amazing Kick Butt Article Marketing Strategies Bring Traffic Home

Short of Branding your backside and making it visible to the media, what can you do to get your articles noticed and your site busy? Well, branding, for starters.

I am amazed at the number of articles I read that are dry, lackluster, boring to read, and essentially have nothing to say. Not that I haven’t written my share of boring Articles that didn‘t Market anything but a good night‘s sleep, but … the score is to write more and more Articles that bring traffic home, because your Article Marketing skills are improving.

Just for kicks here, I’m going to pick apart an email I just received asking about “Article Marketing and How to Get Noticed” and answer some questions from a client, via this article. Hopefully, this Strategy Article will shed some light on this process and make Article Marketing Strategies a bit clearer than mud (at the very least).

1. How do you GRAB ATTENTION?

Keywords in title. Everyone pulls keyword searches and snaps up those top keyword articles from the search result, so you need to “Be there”. Fill your articles with keywords and effectively market your topic.

Attention grabbers in title. Using words that grab your reader and hold him hostage until he reads more. (simple, amazing, free, discount, secret - these are hostage holders) A few Attention Grabbing words in a Keyword Rich Title provide effective ‘get notices techniques’.

Teaser intros bring ‘em in. Put just enough keyword rich information in your ‘intro’ to capture their attention, but not enough to give them get away power. Don’t tell them the secret, just remind them you have a secret to share. Questions are effective here.

2. Get your Articles Picked-up and Published.

Relevant content. Be sure you pack your articles with actual informative content relevant to the keywords you selected. Keep the content related to the title and follow through with keyword rich informative content. Use bullets, bold, italics to identify parts, and be consistent. Use keywords throughout your Article Marketing Process to keep the reader interested.

Controversial ideas. Be bold. Write a statement using keyword dense commentary that bucks the system. If you agree with the premise, make it a question, but capture your reader with a controversial viewpoint. Put your opinion in a statement that gets you noticed, and puts your name up there. Don’t crack heads with your viewpoint, but do get noticed. Milk Toast never did anything for anyone other than bore them to sleep on Saturday night.

3. Create a template to Simplify the Writing Process.

Introduce your idea. Give a summary of introduction to your Article content with the introductory paragraph. This should invite them to read the Article subtitles and look for more relevant content within the form of the Article.

Use Bullets & Subtitles. Make your points with keyword rich bullets and subtitles to keep the article succinct and to the point. One or two paragraphs under each bullet or subtitle make the article worth reading.

Conclusions Rock. End your article with a conclusion that tells the reader what you want them to do. Give them an option. Tell them to take action.

4. Maximize Keyword Count.

Edit for keyword optimization. After you’re done with your article, go back and edit to add in keywords. The more keyword density your article has, the better your article will sell or promote. Article Marketing is all about keyword density, search engine optimization, and maximizing the recognition factor of your website, brand, and topic. The more keyword density you use in the articles, the more your ‘brand’ will be recognized and your site specifically will be searched for online.

5. Create an Author Box with Linking Power.

Power-charge your Author Box. Put specific keyword dense items in your author box every time and it will impress your reader. Your name, your website, and a call to do something.

Call to action. Putting a call to action in your author box gives the reader direction. “Sign up for my ezine.” “Visit my website.” “Order my ebook.” These are directions that hypnotize the reader to action. They give the reader directions, and people follow directions.

Name and Website. These are “duh” inclusions. Without them, your reader doesn’t know who you are, or where you are, and lacks important information about where the article came from. Give your articles credibility and brand them with your identity.

These Kick Butt Article Marketing Strategies bring traffic to your site because they work every time, all the time. Ask any Article Marketer about their process or strategy and they will tell you “Be consistent”, brand your niche and effectively use your brand in every article.

Whatever strategy you choose to use with Article Marketing, make it your own, use it deliberately and consistently and you will achieve your goals.

Jan Verhoeff writes Articles for Marketing Strategies and promotes Brand Identification for Building Business Online. Sign up for your FREE eZine Subscription at http://brandyourmarket.com and learn the Secrets to Branding your Business with Identifiable keywords, links, and logos.