Marketing

Thursday, July 3, 2008

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

It is no secret that article marketing is the most sought-after marketing tool in the internet today. A lot of webmasters are using it because of its proven effectiveness in driving quality traffic to their websites and pulling up their search engine rankings. If you are one of them and would like to get ahead of the pack, these 4 proven methods can help you amplify your article marketing techniques:

1. Create dedicated articles for each product that you promote. If you are selling wide variety of products, you need to promote them through your articles individually. For instance, if you are selling beauty products like toner, make-ups, body scrubs, foot spa, etc. you need to create at least one article for each so you can easily build them up by making your content focused and more specific.

2. Increase your click through rate by using striking titles. Your headlines are the only elements that can help you grab the attention of online uses to get them to read your content. Thus, you can't afford not to make them interesting and enticing.

3. Widely distribute your articles and register with leading article submission sites. There are more than one thousand article submissions sites and directories online but not all of them are created equal. In fact, of them do not even have steady traffic. Do not waste your precious time on these sites and stick to those that have impressive page ranking like ezinearticles and goarticles dot com.

4. Keep your articles short. Do not bore your readers with 1,000-word article. Researches show that the most read articles online are those that run no more than 600 words. Steer clear from using fillers and too much introductions. Be straightforward and offer the information you have upfront. These are the best ways to make your articles brief and concise.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

These days, trying to improve your website search engine ranking can be a long and frustrating nightmare. Being a search engine optimisation specialist and having established my own business, many clients seem to be confused about the long process of how to build website presence in the search engines. Having built my own site from scratch and having struggled to get the desired ranks, one thing is for sure, it does take time.

Many seem to believe that link building will get you the desired ranks in no time. That is quiet wrong. Whilst there is a lot of talk about link building, many seem to forget the basics of website optimisation (content, coding and tags). Search engines like Yahoo! place strong emphasis on these basics whilst Google may favor factors outside our control such as link popularity. So how do we satisfy all search engines?

Notes are as follows:

1. Focus on the things that can be done at your end. This includes:
- Writing efficient code with as much scripting placed into external files.
- Select targeted keywords that do not have a large number or competing pages so that you have more chance to win position for them.
- Write keyword rich content.
- Have Title and Meta tags that are keyword rich and reflect what is written for a page.

2. Directory submissions are a key factor. Some may charge a price for inclusion whilst others may not. It is highly recommended that directory submissions are made simply because a human editor will look at your site, which in turn gives you more points with the search engines.

3. One of the most difficult points to fulfill is link building. If you have a site that offers useful information and services, in time it will generate the required links. There are other ways to speed the process such as writing articles and posting them on certain websites. However, the key factor to link building is not to obtain irrelevant links. This will simply be regarded as spamming and could result in negative consequences.

4. Lastly, the most important point, PATIENCE.

To recap, provided you follow the basic steps and have the patience, your site will climb up the ranks steadily. Link building will help improve your ranks but be careful because it can also harm your visibility if used in the wrong way i.e. obtaining too many links from non-related websites.

About the Author: David Touri is a search engine optimisation specialist working for SEO Sydney. He has worked on many projects and offers ethical search engine optimisation services to companies in Australia. For further information, please visit http://www.seosydney.com.au

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Search engines exist to give searchers the best possible results. They use complicated algorithms to rank sites. One important factor in these rankings is links. Their logic is that if another webmaster links to a site, it must be of some value. The more links pointing to the site, the more value gets assigned to it. Search Engine Optimizers (SEOs) know this and they begin linking campaigns to get the most links they can. What they do not know is search engines could be catching on to these artificial link building schemes.

SEOs find the appropriate category in directories, submit the site, its description and URL (address) then move on to the next one. They find a linking partner, give him/her the site title, URL and its description and move on. They write articles and include the same About the Author section for each article. Their goal is quantity. The problem is the SEOs are making it easy for the search engines to see that he/she is artificially link building and devalue those links. How? Search engines detect the exact same anchor text and description for every link.

In a world with no SEO or artificial link building, each and every link to a website would be different because every webmaster is a different person. In no possible way could twenty different people think of the same exact anchor text when linking to a site. So in our world, its easy for the search engines to spot artificial link building. However, there are two ways to fix this problem:

  • 1. Create a slightly different description and anchor text for every single link you ask for. This gives the illusion that you are not artificially link building.
  • 2. If you really believe in your site you can never ask for another link. This may seem off the deep end, but there is logic to it. With this method, you still will receive links, but for a different reason. You have to create a site with such good content and so frequently updated that everyone will feel obligated to link to you. Become a leader in your industry. This method worked for many sites. Try it for yourself, although it does require a vast amount of hard work. This is the method search engines want. People will link to you because you are a great resource. Every link will be different. Successfully using this method you will see a boost in the rankings and traffic as well.

Do not leave a roadmap of your SEO efforts for the search engines to find. Your efforts should look like natural links. You can go as far as to not have a link building campaign. Whichever option you choose, work hard at it, you will see results in the search engine rankings, traffic or both.

Derek Croote is the webmaster of freeseoquiz.com and he invites you to test your knowledge of search engine optimization by taking any of his free SEO quizzes.

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Article submission software is an important tool in any online marketers toolbox. Anyone with a web presence ie a web site seriously needs to consider article marketing as one of their core website promotion techniques. It does not matter whether you are running a bread and butter business or selling digital products as an affiliate, what you need is consistent traffic. And article submission is an effective means of achieving this goal. Let us take a closer look and study how article submission software makes article submission a breeze and its powerful impact on your online business.

Article submission software accomplishes a few things for you as a marketer or businessman.

1. Article Submission Software Builds Credibility

Firstly, article submission gives you a face and a name online. People who read your articles get to know about your business, area of expertise and your name. In any business, a good name represents trustworthiness and directly influences your readers decision to buy into your sales pitch.

2. Article Submission Software Drives Instant Traffic and Sales

The second thing that happens when you use article submission software is instant traffic to your website. Sometimes it is a matter of minutes after you submit your article that traffic starts streaming in. This does happen as some article submission directories accept articles automatically. It is also so instant that you could clinch your fresh deals. Imagine making a sale immediately after posting an article.

3. Article Submission Software Improves Search Engine Rankings

Another benefit of article submission is in building the link popularity of your website. We all know how gaining more backlinks to our website would boost our search engine rankings. This would result in organic traffic visiting our websites from the search engines. This is another major injection of natural targeted traffic that is hot and ready to buy our products and services or take some form of action on our websites.

4. Article Submission Software Makes Submitting Articles as Easy as ABC

The problem with submitting articles to dozens of article submission directories is the amount of time and article formatting required. Since each directory interface is unique, the articles need to be customized for each site. This is taxing in time and energy. Article submission software nowadays has intuitive features that make the entire submission process as easy as one single click of a button.

5. Article Submission Software Saves Tons of Money While Making More Sales

You may be using an article submission service today and should know that it can be quite costly and financially draining on your business to submit articles. Unless you are able to turn the articles into money machines and make a good return, you are wasting money only. Fortunately, article submission software are able to perform the same if not better functions as submission services for a small fraction of the cost. Buy once and thats all you have to pay.

Internet marketers and online authors are using article submission software everyday to make their article marketing efforts profitable for them. Find out from my article marketing blog which are the exact killer software they are using to win more sales and subscribers.

Davion is a successful webmaster and author. Discover more about effective article marketing and read reviews of top article submission software and find out how these tools can drive instant and continuous traffic to your website at http://Article-Submission-Software.blogspot.com.

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

When expert marketers say that article marketing is the best tool to generate traffic to your site, they were not lying. In fact, this technique has become so popular that almost all webmasters and even blog owners have started writing and submitting articles to publishing sites. The reward that you can get from utilizing this method is truly amazing. Aside from improved traffic, you can also expect higher page ranking and better profit as long as you are consistently writing and submitting quality articles.

Here are the latest steps to accelerate your article marketing:

1. Widely distribute your articles. Contrary to popular belief, you can also market your articles to other avenues aside from article submission sites. You can post them on your blog, on your website, or turn them into an eBook. By doing so, you will be able to reach more online users and draw more visitors to site.

2. Focus on one niche. Specialize and choose a field that you are an expert on and write articles about it. Make sure that all your articles are directly relevant to your main topic so you can make your content more targeted to your potential readers.

3. Write more. As you know, the quantity of your article submissions determine the number of links to your website. In order to get the maximum exposure, I suggest that you write at least 5-7 articles per day.

4. Promote your articles. One of the most effective ways of enticing your potential clients to read your articles is through forum posting. You can join online discussion and offer solutions to your target market's problem through your article content.

5. Make your resource box enticing. Remember, one of your main goals in utilizing article marketing is to drive readers to your site. You can easily do that by making your resource box powerful and compelling.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Not many people know that the concept of article marketing came into being with the conception of the Internet. Analysts have discovered that the most effective technique to lure in interested users to a particular website is by first presenting an article to this reader. A plethora of content-related websites have now pooled together to launch a highly effective marketing campaign where each website hosts an article linked to another content-connected site. This article acts as an advertisement enticing users to the related website for more information. Statistics show that this marketing strategy instantaneously multiplies your website hit counter.

There are several ways of propagating your article through the network of content-connected websites. Your budget and the available time frame are the decisive factors since article marketing can be made available for a cost-effective amount or for absolutely nothing at all! There are two options for you to explore, namely Ezine directories and the paid services. In the case of the Ezine directory, although your article will be hosted on specific web pages, it is not copy protected as anyone may reuse your article. This is by far the most popular option since a single article can infiltrate countless websites within a short period of time. This automatically boosts your website backlinks. EzineArticles.com and GoArticles.com are two of the most important Ezine directories. However, paid distributors such as ArticleMarketer.com and Isnare.com save you the time and energy of going through the tedious process of sending each article to the directories. These software packages or paid services deliver results as soon as they take control of the circulation aspect.

Do you want to learn about article marketing? Download a free guide today: Secrets of Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

Want to learn more about driving traffic? Download a free traffic guide here: Traffic Generation

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

If you want to be a successful article marketer, you have to first find your article marketing technique. You will not make any money just by simply copying someone's writing style. You will fail and it won't be pretty. You have to find your own writing style as an article marketer.

When someone reads an article, they are reading about the author. They are not reading what the article is about. They are reading about what the author is about. The author's story is written into their article. Their article lives and breathes their authors name. When you read work written by someone, you should know that the content was made by that author, and no one else. When you create an article, it needs to be unique and it has to show your writing style.

Your writing style can be anything you want it to be. Just make your writing style authentic. When people read an article that isn't authentic, and it just looks like something copied and pasted, they won't care about you or your product. You have to make your article original and fact filled. When you have learned to master this, your profits will soar in.

Sometimes is takes weeks to find your writing style. This is okay! The more you write, the more you'll get closer to your writing style. Even if you think your found it, keep writing. Your writing style will always elude you. But if you keep writing, the closer you'll get to your perfect writing style. This is what is going to make you money. Your originality is the only thing that divides you from everyone else around you. Grasp it.

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Getting to the top of the search engines and being found by potential customers is no easy task. In fact, it takes a lot of time and energy to develop an effective search engine strategy for your business.

This is probably the reason that none of the "gurus" ever talk about search engines, except for pay per clicks, as a way to develop real traffic to your site. The problem here is that the cost of pay per click can quickly become prohibitive.

However, if you want to send tons of TARGETED traffic to your site, and do it for years to come, there are three ways that work and will always work if you apply them consistently.

1. Search Engine Optimization

This is the first place you need to start. Learn how to actually optimize your site for the search engines.

When you optimize your website for the search engines, you're not actually optimizing your site for your keywords, you optimize individual pages. This gives you a lot of flexibility because you can optimize different pages for different keywords. What's most important here is to make sure that you optimize your pages for the right keywords.

The easiest way to do this is to do a search for your keywords. There are plenty of searchy tools available on the internet, but one of the best is Good Keywords, http://www.keywords.com. It's also free. It will also help you find related keywords and keyword combinations.

The more times a keyword is searched for, and the fewer the pages there are in the search engines for a keyword or keyword phrase the better the keyword.

2. Site Maps

There are two types of site maps you should be aware of.

The first type is a list of everything on your site. This is primarily for humans visiting your site, but it also makes it easier for all of the search engines to spider your sites because your links are all listed on one page.

The other type of site map is an xml file. This type of site map will help you in getting spidered by Google. However, if you can get a good thorough spider by Google, then you'll be able to get easily spidered by other search engines because they spider one another.

You can get more information building site maps at Google.com. They also offer plenty of free tools and scripts you can use to easily build a site map.

3. Linking

Building links to your site will help you because you'll have more places on the internet where you can be found.

However, it isn't good enough to have lots of links pointing to your site. You need relevant links, that is, sites that are related to, and complement, your site.

I recommend that you apply the rule of five here: try to add your site to at least five new sites per day. At the end of the year, you could have over 1,500 links pointing back to your site.

You can also use a site like Link Metro, http://www.linkmetro.com. Although you can get a lot of link offers here very quickly, you want to make sure that you only choose sites that are related to yours and that your link isn't buried somewhere on the site. You shouldn't have to click more than twice from the main page in order to find your link. If you do, even if the site is related, reject this link because it probably won't do you any good.

Although search engine optimization can be an involved marketing technique, it's free, and it will bring targeted traffic to your site. Choose classic search engine optimization techniques that always work, and you can quickly raise your rankings and drive targeted traffic to your site.

Jinger Jarrett will teach you how to market on the internet for free. You'll get thousands of dollars in free internet marketing tools, ecourses, ebooks, software, and tutorials when you visit her blog at http://www.askjinger.com