"How To Write Effective And Unique Articles That Are Optimized for the Search Engines"

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.

In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL on the 1st page of the SERP's so you can capitalize on the free and targeted traffic from these listings.

So, what type of strategy can be utilized to optimize your articles for the search engines?

There's quite a few different ways but here are some tactics that you may want to use:

Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly.

When choosing keywords that will be the central theme of your article, it is necessary to define what your article will be about, who the information in the article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as the central them of the article.

Next, decide which keywords you will center your article around based on the number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for the article, name your page.

Example: If 'green widgets' is the keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.

Article optimization tactic 2: Utilize keyword in the title tag. Utilize your keywords that you've chosen for your article in the title tag of the web page.

Example:

Article optimization tactic 3: Utilize keyword in headline tags. Using keywords in headline tags will increase rankings of your web pages.

Ideally you would use the keywords as the headline, but usually this doesn't look natural.

Keep the h tags before and after the entire headline.

Example:

Green widgets: We have the most affordable and powerful green widget available anywhere, guaranteed!

Article optimization tactic 4: Utilize keywords in the 1st sentence of the initial paragraph.

This an easily be accomplished and still make the paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.

Article optimization tactic 5: Utilize keywords in text with appropriate keyword density. After you write your article, you can easily edit to try to obtain the best keyword density for the search engines you'd like to target.

Google's optimum keyword density is between 1.5% to 2.5% keyword density at the time of this writing.

Once you have the article written you can use GoRank's keyword optimization tool (http://www.gorank.com/seotools/) to check what the keyword density is of the text of the article so you can edit accordingly.

Remember, you don't want to 'stuff' the page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up to the required amount for the desired keyword density.

Article optimization tactic 6: Bold or italicize keywords in text. When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. When the reader comes across bolded and italicized words they add emphasis to the text at the time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.

One key item to remember to write naturally so you get your message across in a human manner.

You want the reader to click to your link at the end or in the body of the article and the more human and conversational your article comes across, the more likely that the reader will travel to the URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them for the search engines.

After your article is optimized, do all you can to get it posted to other web sites so the number of relevant links pointing to that article is heightened. If you get your article posted to some of the heavier web sites that post articles and have the correct categories where your article will fit, the faster your article URL will get indexed by the search engines.

Karl Augustine
SEO Enthusiast

Starting An Online Business

FREE e-series, "Traffic Tips"

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Long Term Search Engine Optimization Strategies

When it comes to what works in the search engines, you will be bombarded with a lot of suggestions, you can even read various articles, news, and views over this same topic.

The best way to stay on top rank is to make little changes on a monthly or weekly basis. These minor changes can fetch you high rank but they are not full-fledged ways.

So the question here is what's a person supposed to do to get great high search engine rankings?

The answer is simple. Shift your focus from little things like tweaking your keyword density, or changing your meta tags. And focus on bigger factors that are going to matter long term.

Fortunately, there are a few basic principles that you can apply and can even help you weather the storm of constantly fluctuating search engine algorithms. Those methods have worked for years, and will work for the foreseeable future too.

1) Go for the best Content Writing

Shift the focus of your website on having really good and engrossing content. If you've read some of my previous articles, you'll come to know that I continually harp on the importance of having good content. Well, the obvious reason is that the search engines want to rank the websites that have the best and quality content. Also, people and other websites will naturally link to great content. Give the search engines and people what they want that is a good quality content. Try to avoid a quickly thrown together crap, and if you hire content writers, make sure they know the subject matter they're writing about.

2) Frequent Updates

Make point that your website is frequently updated. This means not only going in and tweaking what's already on your website, but having a steady stream of new and fresh content flowing into the website.

3) Get Quality Links

Try to build up your links. You should always seek out quality one way links for your website. Whether you're using article marketing, directories, or press releases, be proactive in getting new, quality, and fresh links to your website. As soon as you start focusing on long term optimization methods, you'll find that your rankings will improve. And this is happening by making little changes every time you read about what the search engines are favoring that particular month. Your content will always rise to the top over time without you needing to frequently mess with it.

The author is dynamic web content writer and budding SEO. He has got the experience in writing quality content for various websites and getting them optimized too. You can view his website for more information.

Increase Search Engine Ranking With The Keyword Optimization

If you are able to increase search engine ranking by keyword optimization, you will save the time, which the backlink building would take and this method will bring you a lot of backlinks.

We can divide keyword optimization into two parts:
1.The technical part.
2.The qualitative part

1.The technical part. When you write a SEO article, for example, first you will select a theme and the keywords, which are tightly related to that theme. Then you will proceed and examine the top five web sites per your keywords and see, if the SEO is done properly. Are the major keywords in the title, description, keyword-list, h-1-h2-h3-tags and in alt-tags.

If the SEO is not well-done and if the top site has no backlinks( or minimal number ) your web site has the possibility to take that position. The keyword optimization requires, that your keyword density is around 2 % ( 2% of the words are keywords ) and you will use your keyword in all those tags mentioned above. Write your keywords at least once in the bold, italic and underlined font and remember to put them also into the Author Box of your SEO article.

2.The qualitative part.

The SEO article works only, if the reader will get useful information written in an enthusiastic way. You have to think your SEO article content with the eyes of the reader. The job of your SEO article is to draw the reader into the landing page of your biz-opportunity, to make him want more about the topic. And to its increase search engine ranking to reach those visitors.

When you will plan the keyword optimization of your SEO article, select keywords ( two for example ), which will follow each other, like increase search engine ranking with keyword optimization. Now the relationship is natural, which makes it easier to use them.

You can multiply the keyword optimization effect by selecting keyphrases, which include several keyphrases or -words, like: your own internet business ideas and opportunities. Just research quickly how many keywords that includes! All of those are bites for the search engines.

It is good if your keywords are as narrow as possible. Then the reader of the SEO article will get exactly, what he is looking for and the number of disappointed visitors will be minimal.

I have reached good results with this keyword optimization technics even with very competed keywords. And, finally, this technics will increase search engine ranking by building backlinks in two ways: from search engines and when other biz-opportunity owners will pick your SEO article into their web sites.

Juhani Tontti is a full time internet marketer and offers you a free SEO ebook about how to http://www.Way2Miracle.com increase search engine ranking with keyword optimization

Increasing An Online Businesses' Survival Through SEO

Surviving in the very competitive world of the Internet is a daily grind that most online businesses and organizations take into full consideration. The number of visitors, clicks,views, or direct purchases, are very important matters that truly gauge the viability and longevity of an online entity.

According to search engine industry veterans, the single major factor to an online firm's lack of successful Internet marketing, is simply because no one has seen their site yet, or most wouldn't mind taking a second look at what they have to offer.

A lot of online entities spend large amounts of money on well-intentioned but outright traditional marketing plans, placing so much emphasis on advertising platforms such as print, radio, television, direct mail, telemarketing, and trade shows, and yet only scant detail on their Web sites. Firms like these are sure to miss out on the vast opportunity that the art of search engine optimization (SEO) offers in helping their web sites become more productive, cost-efficient, and profitable marketing tools.

SEO Doesn't Work wonders Overnight Though

The art and technique of effectively optimizing an online Web site or business is

a method that is not expected to generate results overnight, and getting targeted traffic, top rankings in the major search engines and generating more online will surely take some time. As the process does not guarantee quick results, Web business owners and developers need to create a coherent and consistent approach to implementing an optimization program.

There is a certain amount of satisfaction in achieving goals and modifying strategies as the search engine algorithms change. An online firm needs to take note that if they simply focus on one search engine, like Google for example, the rankings in the other search engines should also follow. The process of SEO does not have to be an expensive and daunting process, however it will probably take a considerable investment of some part from you.

SEO Experts help You Create And Market Good-Quality Site Content

Most SEO experts are aware that inbound-link-generating methods really are effective However, the process of getting one-way inbound links that give the most promise, is through distributing quality content. Through this method, you will be giving other Web sites content to put on their pages, in exchange for a link to your site. The benefits of distributing content for links is that the links generally generate more traffic than links on a 'resources' page.

In addition, your article will pre-sell readers on the value of your site. The tough thing however, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners.

SEO helps online firms have a better keyword analysis, as well as promote your Web site accordingly. The process better enables online firms to understand the wide-ranging aspects of SEO, which includes page optimization, building quality links, keyword analysis, and off page optimization.

With SEO, you can effectively generate a better and more coherent online presence of your Web site. In order to better promote your site, you need to spread the message about what your site is, how it works, and what services does it offer.

Through the optimization process, you will be able to effectively create press releases about your products and submit it to other sites, to make it familiar to online visitors, and also by posting a description of your site on online e-newsletters and magazine. These are means of quickly spreading the message of your site properly, and this is but one of the many aspects that SEO works on.

http://7seo.com - 7 SEO

Vanessa A. Doctor from Jump2Top - SEO Company

An Ultimate Lifestyle Secret - Search Engine Direction in 2007

It is the beginning of 2007 and if you have a website you are probably wondering what the year will bring in terms of Search Engine Optimization (SEO ) changes. Well, the changes can be summed up in one word, "relevancy."

If you are going to talk about search engines and search engine trends, then you are really talking about what Google is doing. Because Google is the leader in this field, it is extremely rare that another search engine will innovate before Google.

Very early in 2007, Google filed some new patents. Google's new patents talk about using relevancy to determine whether a site is worthy of being included in the search engine results. Relevancy, as far as Google is concerned, is about how the words on your page compare to every other site's pages that include information on the same topic.

As an example, let's say that your site is about politics. And, lets say that it is about Republicans. Pages on your site will be compared to other sites that have pages about Republican politics and politicians. Suppose you have several pages that mention President Bush. If you do, then those pages should also mention the White House, the Vice President, Congress and current events that they are involved in. Why would that be necessary? Because there will be other sites that are relating George Bush to these other key phrases. For your pages to be considered, you'd better work them into your content also.

Using the Relevancy rule to your advantage will help your site to be viewed as a possible authority site. If you can accomplish this, you will have a distinct advantage because Authority sites rate higher placement in the search engine results. Unfortunately, educational and government sites are viewed as authority sites just because of their domains. It is difficult to beat these pages, but you can do it if you provide better content.

So, for 2007, your goal is to have the search engines consider your site an authority by providing content that is not only original but also viewed as relevant when compared against the web as a whole. Keyword stuffing of a web page will no longer get you a high placement. The search engines are slowly being developed into artificially intelligent "machines" that can learn to recognize patterns and use those patterns to manipulate their output.

Google was the first to file their patents, but you better believe that Yahoo! and MSN are not far behind. Only time will tell if all of Google's patents will be accepted due to the wide-ranging impact of the relevancy concept. But, at least for 2007, you had better make sure that your site has the best possible relevant information on your topic or your site ranking could sink into oblivion.

Gilbert Griffiths helped thousands of people during a professional career that spanned more than 39 years. He learned the Ultimate Lifestyle Secrets of the many successful people he dealt with. If you would like to learn these Ultimate Lifestyle Secrets go to http://www.rockettosuccess.com and sign up for his FREE newsletter.

Essential SEO Tools - Link Popularity

You have a great website, but it still does not get the traffic you want. Besides spending $$$$$ of dollars with paid search you want to know how to take advantage of the free stuff... natural search.

Having some key information at you disposal will help guide you in your quest for search engine dominance. If you haven't used the right SEO tools to check your sites' performance and make the necessary changes you are missing the boat.

Get The Right Link Popularity Tool

One of he most important things you need to use is a tool that measures the Link Popularity of your site. This requirement stems from the simple fact about search engines, they calculate the page ranking for your site based on the number of back-links you have.

What is a back-link? A back-link is a link that points "back" to your site, usually from another site.

If you have a large number of sites that provide a link to your site for a certain keyword, the search engine takes it to mean that your page must have some authoritative content. In such a situation, the page ranking for your site begins to climb.

A Link Popularity tool measures this metric and gives you a clear performance picture of the popularity of your website.

Back-link checking does not end here. You could have sites linking to your home page or they could be linking to a specific page in your site. This is called a deep page link. For obvious reasons, a deep page link is preferable to a mere home page link. Search engines weigh your links accordingly. A back-link checking SEO tool will give you specific information on this so you can create a strategic plan to convert as many of these home page links to deep page links.

Understand The Page-Rank System

As if this was not enough, all search engines employ a page-rank system where they grade websites according to links and other parameters. If your website has a number of back-links from high page-ranked websites, search engines evaluate it as more relevant and give that link a higher rating. So having links from just any site is not always the best case scenario, but having deep page links from high page-ranking sites will give your site more weight with the search engines resulting in more and higher natural rankings.

You may not be able to measure these parameters manually, because you will probably never know which websites provide links to you. However, with the right Link Popularity tool that is built for the job, you will be able to get a good indication of where you stand.

As is evident from the preceding discussion, a good Link Popularity tool will be able to tell you how you stand and how to make an early correction before market forces tell you to. Do remember however, that all Link Popularity tools are only tools. Their application is your responsibility. Your journey begins with producing a great product and bringing it to the market. If you have a great product, smart use of a Link Popularity tool can increase your chances of success.

Tom Dwyer is a former senior executive at one of the largest interactive marketing agencies and now spends his time consulting with businesses and organizations on all aspects of business life. Visit Tom at Talkin' With TommyD

How to Build Effective Links

In this Internet age every business small or big must have an Internet site to represent their business. It is not enough to just have a web site, your site has to be promoted regularly through different avenues. The first step is to submit your web page to various Internet search engines. Once you have submitted your web site information to search engines, next important step is to make links with other sites. Links are small piece of html code with url and other information regarding your site embedded to it. Send this code to other site's webmaster who is interested in exchanging link with your site. They can put this html code into their web site. You also will receive a similar kind of html code with their url and other information about the site embedded to it, which should be pasted into your page. Many websites are keeping a separate page for hosting these links.

When you select a web site to host your link it is better to select one, which is doing a similar kind of business like yours. Building links is not a Herculean task. It takes some time to establish links. Once you make links with other web sites you can watch your traffic increase day by day.

Further information about building Effective Links can be found at Promote your site effectively.

Gijo George http://www.giftsspace.com

How To Build An Optimized Inbound Link Network!

One of the secrets to building a reciprocal link network is by increasing the number of links pointing to your website. Incoming links to your website are important to search engines and are used to help determine your page rank. The more incoming links you have, then the higher your website is placed in Googles search results.

What most people do not know is that not all incoming links are given the same weight, and that the incoming, non reciprocal links are given more importance.

They are many ways to get inbound links to your site without having to give out reciprocal links or put out alot of cash. Here are just a few ideas.

* Good website content. You must make sure that your website is full of useful, informative content. When you have a lot of relevant content other website owners will want to link to your website because it will be a great resource to them and their visitors. Some examples of good content are ebooks, a newsletter, tools and software, free articles, tips that are related to your website, and a blog that is updated daily with new material.

Search engines and directories try to locate the websites that offer something valuable and unique to the Internet. People actually link to sites simply because they find the content useful.

* Testimonials. If you happen to find an interesting, informative website then send a testimonial to the website owner. They may give you a link to your website if they post your testimonial on their website. These links all add up and are important for search engine ranking.

* Online Directories. There are many online directories that you can submit your website to. This helps with getting inbound links to your site. Some of the directories require you to pay or provide a reciprocal link. But, there are many online directories that will accept your submission for free and with no reciprocal link.

Just do some research to determine which ones are free, or if you have the extra cash, go ahead and pay up (or you can send some my way).

* Content Articles. One of the best ways to get inbound links to your website is through article marketing. Interesting, informative, professionally written articles with the appropriate content can provide you with targeted traffic and high quality permanent links to your web site.

It is very important that your articles contain your targeted keywords and that they read well!

You can submit articles to websites, ezines, and article directories. An easy way to get your article published is to go to Google or Yahoo groups and do a search for "Internet Articles Publishing". Get involved with some of the groups, this will allow you to find websites that are looking for articles.

Do not forget to put information about yourself, with a link to your website in the resource box of the article, as this will open up the potential for many inbound links to your website. Articles can be the most time consuming of link building tasks when you take into consideration the time it takes to write and submit the article. A helpful tip is to make sure you add the locations of the article submission sites to a folder in your "Favorites". This will save time when you go to submit new articles.

* Free Ebook. Alot of people think that ebooks are hard to write and could take a long time to put together, but you can actually create one in no time. You can make it a collection of your favorite tools, resources and articles that are related to your website. As long as the ebook is considered useful by your visitors then they may link to your website for a copy or agree to offer your ebook on their website. Make sure you include links to your website in the ebook.

* Blogs. Combining a link-building campaign with blogs will give you alot of exposure for your business or program. Blogs are another tool that many entrepreneurs are using to produce great results. Because Blogs are updated with content on a regular basis they tend to rank higher then normal websites.

What most people don't realize is that Blogs are free and take just a few minutes to set up!

The easiest way to get inbound links with blogs is to simply host one on your website and update it frequently. Blogs are linked to more often because the content is being constantly updated. You will also get more inbound links with blogs when you submit it to blog directories. Do a search on Google for "free blog directory" and you will find many directories that you can submit to for free.

* Host a free article directory. Why not create an article directory on your website and have visitors submit articles to it? You can then request a link back to your website in exchange for the article submission. This will improve your inbound links while also creating free content for your website.

* Get listed in the major directories. Yahoo and the Open Directory Project are two of the most important directories at present. The Open Directory Project is free but it can be difficult to get a listing approved because they only list sites with original content that do not have alot of affiliate links. Inclusion in the Open Directory Project and Yahoo is well worth the effort and will be very helpful in boosting the standing for your site in search engine results.

There are also many smaller directories that are set up for particular areas of interest. Getting listed in them will take some time, but persistence will pay off, not only in your search engine page ranking but in bringing targeted traffic to your website. A few visitors to your website that are interested in what you have to offer are more valuable then many uninterested visitors.

It is also important to make sure that any sites you link to are related to your topic. You can use search engines to find related sites, and by linking to sites that have a high page ranking in the search engines you will provide your site with more exposure.

Remember that non reciprocal links are more important for search engine ranking because they are not reciprocated (search engines can actually detect whether links are reciprocal) and they do not have to be monitored as reciprocal links.

Here's one last tip, do a search on the keywords that you want to improve your search engine ranking for. From these results use the domains of the sites that rank above your own, and go to Yahoo and enter, linkdomain:www.site that rank above yours.com. Contact the web sites that resulted from the linkdomain search and ask them to link to your site. Do this for each of the linkdomain searches.

The ideas above offer the most consistently over time and even though they may seem time consuming, are well worth the effort.

I wish you success in building your inbound link network, and even though it will take time and effort, done right, the rewards will be worth it!

Copyright 2006 by Joe Rispoli

Through years of research Joe Rispoli has put together the most relevant of free advertising resources to get you started on the right path to accomplishing your online marketing goals! Visit his website for more on building an optimized link network.

Information About Article Marketing - An Overview of a Process That Really Works!

Information about article marketing - If you're looking for any kind of information about Article Marketing today, you've probably had no luck finding a process that really works.

Well, the information about article marketing that I'm going to give you in this article really does work. And I'll spell it out for you, FREE!

Most information about article marketing consists of a plan that probably involves a variation of the process (information about article marketing ) that I use and recommend:

1) You find the niche market that you're going to target.

2) You do keyword research to evaluate your market to make certain it's viable and profitable.

3) You put together a basic website.

4) You start writing articles based around certain keyword phrases you've targeted in Step #2.

5) You add new pages to your website written around the different keyword phrase in Step #4.

6) You rewrite the article and then submit the new version of the article to a number of Article Directories where it will quickly draw Google's attention because, for whatever reason, Google loves these particular 7 Article Directories (hence the name "Big 7").

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Quick Tip: Step #6 is essential to your plan of attack (the information about how to improve your article marketing). However, you'll find it takes a lot of time & effort to submit your articles to the "Big 7". That's one reason I developed my software "Your Article Marketing Assistant". It makes the tedious parts of the process as easy as possible. It turns a tedious (but necessary) process into a "Semi-Automatic" process that gives you the control that purely manual article submissions do along with some automated processes that make the process faster & easier! You'll get the best of both worlds!

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7) After creating a number of articles and submitting them to the "Big 7", you then start submitting the website itself to a number of Website Directories that accept submissions.

Here's the theory behind all of this information about article marketing in a nutshell.

You want your website to show up in the Natural Search Engines Ranking Pages (SERPs) of the Big Three Search Engines (Google, Yahoo! And MSN).

Gaining Incoming Links will make your website more & more visible in the Natural SERPs which is what we are after. Incoming Links are one way links that are on other websites that point towards your Home Page. Links that you trade with other websites are called "Reciprocal Links" and while they're good, especially from other websites in your niche market, they're not considered to be as good as pure Incoming (one way) Links.

Steps #4 & #5 combine to do a number of things. The "Big 7" that I suggest submitting your articles to are recognized very strongly and quickly by all three of the major Search Engines. One of the things accomplished by Steps #4 & #5 is to gain Incoming Links from very well respected sources.

The entire point of Step #7 is to begin getting a massive amount of Incoming Links pointing towards the Home Page of your website. The more links you can get, the better - hence use of the term "Massive".

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Quick Tip: You'll find Step #7 to be labor-intensive and boring. That's why I developed "Your Article Marketing Assistant" - to make the process faster & easier!

My software makes it quick & painless to submit your website to almost 500 Website Directories and it's not done in a way to make it seem like an automated submission (most Website Directories frown on automatic submissions.) Our package is a "Semi-Automatic" method that combines the attention to detail that you get with purely manual submissions while automating the task a bit to make it much, much faster and easier.

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Article Marketing (done properly the way I've suggested) is one of the most powerful SEO techniques in use today, the end of February 2007.

When coupled with Website Submission to the directories I suggest (the 2nd prong of this powerful 2-Pronged Attack Plan, you have one of the most powerful strategies for quickly and easily getting a website indexed in the Natural SERPs being employed today!

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John Mann, "The KeyWord Mann", has been doing Article Marketing for over 4 years.

Signup for his "Article Marketing Newsletter" and get a FR*EE 7-Part Mini-Course (Value $67.00 US) called
"How To Avoid the 7 Biggest Mistakes People Make When Trying to Do Article Marketing" by visiting http://www.MannMadeSoftware.com/YourArticleMarketingAssistant.asp

Click Here to Learn More About Information About Article Marketing - Information About How To Make Article Marketing Work!

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Article Submission - Methods to Get Good Backlinks

There are a few marketing tricks you can use to begin building traffic to your website. If you are an affiliate marketer, or network marketer, this method will bring you target traffic by using article submission.

The first thing to remember is that you should be the person writing your articles if you want this trick to work for free. You do not have to be a great writer at all. If this seems too daunting, then there are writers on the Internet that will take over this task for you.

Article submission to drive traffic to your site needs to have the subject matter of your articles be something about the product, or company you are trying to market on your site. It does no good to have your article be about pencils, if you are trying to market pens.

Break up your articles into small 500 word articles using SEO methods. Optimizing your articles for article submission to content sites is to get your articles listed naturally as part of that content site.

Google loves article sites. Their spiders index these article content sites on a regular basis. When your article submission is accepted, this then becomes a part of that site and gets indexed along with everything else for article submission into the search engine.

Use target keywords in your articles. If the product you're writing about is foreign auto parts with regards to hubcaps, then your keyword might be "foreign car hubcaps". You would want to use this keyword at least 6-8 times throughout your article.

This helps to make your article relevant to Google, when it is indexed. This also will go far to give your article a high ranking when someone is looking for foreign car hubcaps for their car. SEO article submission like this will target your market so your traffic is right on what you are marketing.

The key to people reading your articles then getting to your marketing page is simple. All of the article content sites will allow you to leave a link at the bottom of your article. This link would be the URL to your page so you receive the traffic generated from your article submission.

It helps to leave a closing comment to your readers, so if they are looking for a wide selection of foreign car hubcaps, they can follow your link to check out this resource. This is the key to making this trick work to receive targeted traffic.

Article submission to article content sites is not a new marketing trick, but it is an effective one. Done correctly, your article submission has the power to rank first page on Google and stay there for months, generating a steady income resource to you over and over again.

Another key to article submission is to engage your readers so they don't just leave without finishing the article. It has been shown that people reading online have a shorter attention span than when reading a magazine article. If your article entices the readers to want more information about the subject, then they are more than likely going to follow the link you left for them at the bottom of it.

Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert on articles in the field of Internet marketing. He can be found on the internet at this website: http://marketinguses.blogspot.com

Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert in the field of Article Writing and Submissions. He can be found on the internet at this website: :Article Distribution

Profitable Article Marketing - Announcing 4 Intermediate Ways to Explode Your Article Marketing

Content-based marketing solutions are taking the internet by storm because they offer people the hottest commodity online - information. One of these solutions that is widely used by billions of marketers is article marketing or the process of writing and distributing your articles online to position yourself as an expert on your chosen niche and earn unlimited quality inbound links for your website.

Here are the 4 intermediate ways to explode your article marketing:

1. Submit only original articles. If there is one golden rule in article marketing, it would be to never copy somebody else's work. Remember, you are trying to establish your specialized knowledge so you can win the trust of your potential clients. That would never happen if you are stealing somebody else's ideas.

2. Don't advertise on your content. Although it is recommended to pick topics that are related to your offerings, it is a no-no to directly pitch in your products on your articles. Instead, fill your content with valuable information that will be useful to your readers and save your sales pitches for your resource box.

3. Optimize. Give your articles an edge by making them highly searchable online. You can easily do so through the use of keywords and popular search terms on your content.

4. Empathize. As a marketer, you always need to find effective ways on how you can build rapport with your readers so you can easily convert them to potential clients. One of the proven ways in doing this is by showing empathy through your content. Let your readers know that you know where they are coming from and that you have the best solutions to help them resolve their pressing issues. By doing so, your readers will consider you as a trustworthy individual who is after their welfare and not just another marketer who is just after their money.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing Basics What Is So Great About Article Marketing? Part II

The next basic of article marketing is to create a short resource box that has links to your web site, copyright info, Unique selling Proposition, any special offers you want to give or any other relevant information that you want to share with the readers regarding the article you have written. Resource box is where you get paid to your knowledge that you share with the readers, so it is supposed to be rewarding. Regarding the links in your resource box, do not try to be too promotional. If you have more than one web site then it is always advised to give a link to the web site that is best linked to the topic. It is not advisable to list all the web sites and the list of the accomplishments that you own till date. Believe me, no one bothers about this fact. Also do not include the advertisement of the products in the resource box that are not relevant to the topic. The size of the resource box should not be more than one fifth of the size of the article.

The third basic of article marketing is to submit the articles to the directories and web site that are of high quality and those who have good traffic. It is always good to submit the articles in more than one directory. When you submit your article, make sure that your articles are according to the guidelines laid down by the publisher.

Hence article marketing is an easy tool that increases traffic to your web site. As you write good, content oriented articles, the traffic to your web site keeps on increasing.

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But What If I Can't Write Articles?

Article marketing is a great way to make money, promote you website, generate traffic, and improve your website rankings. If you are not using articles to promote your online business, you should be. The benefits are just too great to pass up. But not everyone is blessed with the ability to write articles. What do you do if article writing is not your strong point?

If you don't have good writing or language skills, you can still get the benefits of article marketing. There are many options open to you. The first thing that comes to mind is the use of a ghostwriting service. By doing a search for ghostwriters, you will find many online businesses that cater to your needs.

The large established companies like Elance typically charge more for individual articles. But smaller companies that are looking to break into the article business may give you a more reasonable price. In this market, using smaller companies, expect to pay between five dollars and ten dollars per article.

However, if you are looking for article alternatives that are cheaper still, you have an option. Visit the large forums; I use The Warrior Forum and Digital Point. These forums usually contain postings from people who are just starting their article business. If you don't find any postings like this, enter your own posting. Indicate that you are looking to pay someone to write articles. Don't mention a price that you are willing to pay in your posting. Ask interested parties to send you a private message.

Using this method, you can expect to pay three to five dollars for articles. However, you should keep in mind that your writer will probably have little experience. In fact, you may be the first customer. But everyone has to start out somewhere. And if you are happy with the quality of the work, who cares how much experience your newly discovered writer has.

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Article Marketing For Cheap Traffic Results

Article marketing is a cheap way to gain traffic to your website. Although it can be time consuming the results of passive traffic far outweigh the initial effort.

Everyday, there are millions of searches done online by people searching for information on particular keywords in the search engines such as Google, Yahoo or MSN.

The results shown afterwards are websites with content relevant to the keywords being searched online. As a result, these websites gain search engine traffic through the article content on their websites.

Everyone knows that content is king on the Internet hence article marketing is widely used in almost every website. If you provide good content when you write your articles, you are sure to gain traffic to your website.

You don't have to pay a dime to write articles at all. Of course, if you don't have a penchant for writing articles or you cannot write articles on a certain topic, then you can opt to shell out a bit of money to outsource your article writing.

There are many article writers online who are good at what they do and are willing to write for money.

When you submit you articles to major article directories like EzineArticles, your website gets indexed fast. Visitors reading these articles can then be redirected to your website through your resource box at the end of the articles.

Article marketing is also a good way to build back-links to your website. Imagine this, when other websites retrieve your articles from the article directories, they will pull the whole article out including the resource box and display it on their website hence a visitor coming from their website may just visit yours as well.

Writing articles is also a good way to cement yourself as an authority on the subject. When you write good content and compelling articles, you will gain trust as someone who knows in-dept about the subject you are writing on.

So for cheap traffic results, consider article marketing as part of your marketing efforts.

Remember; only write articles that are useful for the reader as well...

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You may reprint or distribute this article as long as you leave the content, the links and the resource box intact.

Internet Marketing Articles - Have You Ever Heard of PRE-Selling? Probably Not Like This!

Article marketing is said to be one of the absolute best ways to get the most highly targeted traffic to your website. If you haven't heard this yet, you will be hearing this again. Want to know something that will really help you be effective when writing Internet marketing articles? Don't write about your product or services!

Most of you haven't heard that before. Then why would I write articles you might ask? Simple, to passively introduce yourself using a concept called PREselling to find people that have an interest in topics related to your products or services so that when they do need or want to look at some specific information, you have already shown them that you are credible and capable of giving an unbiased opinion.

It's a simple strategy really, even though it is grossly underutilized. Your information or topic should cast a wider net than your products or services do. What I mean is, if you write an interesting article on where to place your tent so you don't get caught in a flash flood while you are sleeping, and then throw in 4 helpful tips on cleaning and storing your tent after use, that will cast a pretty broad net from someone that might be a serious camper to a back yard camper who just wants to store his tent properly.

When they get to your resource box, it is best to keep with this same strategy. Saying something to the effect of "For other useful tips and little known camping strategies visit our web site," and then give the link. Even when your reader gets to your website you don't pounce on them. Here you will have great content and useful information too.

In this case, let's say you have affiliate agreements with manufactures of all different types of camping gear. Instead of having big ads all through your content, a more effective method is to create pages on your site where you do multiple product reviews. For example, a compass review page where you took the top 5 compasses and reviewed them to help your potential customers find just the right compass for their particular needs.

This is the ideal way to use article marketing and the PREsell process to drive highly targeted traffic to your affiliate links which people can use to buy products in which you get paid for the marketing. Have you ever thought you could be more successful by being less pushy?

Let's look at this from the reader's perspective once. How many people do you think are out looking for compasses? Not very many. But if they are, let's say you get your 1% of them to come to you and buy a compass by paying for ads and not using the PREsell process. In contrast, by using the PREsell technique outlined above, you get your 1% plus. Let me give you an example of someone you would not have gotten if you had just written about compasses.

I am a father that is working with my son on merit badges. This last Saturday we camped out in the back yard for the first time. I wasn't quite sure how to take care of the tent so I did a search online to see what I could find. I ran across your article, and was glad to find just what I was looking for, a quick tip on cleaning and storing my new tent.

On the bottom, I see in the resource box, that your site provides other useful tips and strategies that I might need in the future. I go to your website to take a quick look and see what other info I might find useful. While reading another article, I see a link that I can read a review on 5 different compasses. This is cool, because I knew I needed to buy a compass for me and my son for scouts.

If there would have just been an ad, I would have read it and still taken some time to look at a few more ads to try and learn some more information before I bought anything. But after reading all 5 reviews, I could see exactly why one of them was just perfect for what I would need.

I was sure glad there was a link right there so I could just order that one, get what I needed, and not have to spend any more time on it.

This is the power of PREsell. Never would the reader put up their guard, because no one was every saying, hey look at me, I am the best - want to buy me? Which would put up anyone's guard. Instead, I provided the reader with the information that they needed to follow the natural course of how most people make a buying decision without any hype or pushiness.

What if the text links strategically placed throughout your site lead your readers to a page that had 8 links on it, each to a review of 5 different brands of the same type of products? Check out our review on 5 different flashlights. Check out our review on 5 different fishing poles. Check out our review on 5 different knives. None of these things were sold in your article, but all would be perfect fits for your readers.

Maybe you have affiliate agreements for all 5 products maybe you don't. But in either case, you have created an environment where your reader can buy what they need without ever having to feel pushed, threatened and defensively putting their guard up. I think you get the idea. This is article marketing utilizing PREselling at its best.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Article Marketing - Get 2 to 5 Times The Visitors From an 800 Plus Word Article? Really Easy!

I like to read articles. I guess I am not the only one I say with a smile, since I guess that is the point of article directories. Sometimes I am very impressed by the depth and quality of an article. When I read one of these, I usually feel inspired to step up my game a little when writing my articles.

The problem with this is that as soon as I try to go a little deeper with one of my articles, they start to get longer and longer. This is bad for two reasons. Longer articles don't get read any more, if anything, they get read less. Second, I am getting less return on my investment of time.

Let me explain, if it takes me 30 to 45 min to write an article, that time is my investment for the number of visitors that I hope to inspire to come to my site. If I spend 1 hour or even more, and I get the same results, then that is not as good of an investment of my time.

You might say, well I like writing more in-depth articles and I don't care if I have to put a little more time into each one. The truth is you should like writing better and more in-depth content. This is how you will share your expertise with the world. The place for that content is on your website.

It is important to remember the role of each step of the process. And the role of the article is an appetizer. Not some cheap filler food, or a nibble, but a good healthy quality appetizer. But afterwards, you want the reader to be so impressed, that they want to go to your site and get the full meal.

So, how do you get the greatest return on your investment when an article does get a little long? Article sets. Turn your article into two or more articles. You can even turn them into parts if you need to add on a little more information. But, if you build multiple articles, you will get more visitors for the effort, and you will be giving your readers the size bites they have shown us they like to read.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Internet Marketing Articles - Writing These Articles Can Teach You a Lot About Yourself

Article marketing has the potential of changing your life forever. Nothing like starting out with a statement that can knock your socks off. I do believe this is true. I dismissed article marketing when I was first introduced to the idea. There were several aspects of it that I thought just did not make sense: the first of which was that you could take other articles and just change a few words and make them your own. I could see right away, that this type of thing would have no value.

The idea was presented to me again at a later point, and by now I had heard enough times what a great way it was to promote your business, and how inexpensive it was that I thought I would give it a try. I started by submitting 10 articles. All 10 of my articles were rejected, and had to be rewritten or fixed two or three times before I got them submitted: needless to say, this took considerable time and effort.

The funny thing was that this did not discourage me; it actually convinced me that article marketing was indeed a legitimate form of Internet marketing. Simply stated, if it took this much effort to get my article submitted to the top article directory, then the other articles being submitted had to be at least this good and more likely, better.

I guess what I am saying is that unlike what I had thought originally, articles could be a valuable resource for readers, therefore they were a legitimate source of information, meaning they would actually be read by people looking for information.

What I concluded from all of this is article marketing attracts a very real group of potential prospects to be targeted; therefore, if I was to master the skills and become an expert article marketer, I could build a very solid business and career online. This means you can too.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Article Marketing - You Don't Have to Write to Reap the Benefits

Providing quality content to your readers is golden and article marketing has been a proven marketing method many times over.

Writing informative articles is not the only way that article marketing will help your business:

1. Free Content

As for me I blog a lot, run several sites and coming up with posts seems impossible some days.

That's when I start to research articles that closely match my sites niche and use them as blog posts.

Email the author of the article and let them know you used their content including a link directly to their article.

2. Newsletters

Use articles to send out in newsletters.

Again I sometimes come up short with ideas for newsletters or would rather delegate the writing to someone else.

Keep your readers engaged by sending out regular newsletters with quality information and articles.

3. Start Your Own Article Directory

There are several ways that you can start your own article directory and one kickback is to make money from advertisements.

If you like your site more personalized you can hire a web designer to create one for you if you don't know how to already.

Search for free software or customizable templates that are actual article directory that you can create.

You can do what I do because I'm big on blogging so I made a mini directory as a part of one of my marketing blogs: Urban Writ

4. Ad Copy

An attention getting article can be used in web or print advertising. Post the article as a teaser and let readers know that they can find 'more information like this' at your website.

5. E-Zines

Search for articles that contain valuable content that your readers can appreciate. Instead of contacting the author to offer a guest spot use a series of their articles over a period of time.

Hidden Perks

Other benefits of using pre-written articles is the use of key phrases. A well written article may rank high for search engines and bring your web site to front page.

Sending the authors some traffic for work they have already done may get you some return traffic from their site.

Readers have the opportunity to deviate from your site by clicking the links in the resource box of the article. Keep in mind the time saved writing can be used to build your business instead.

Check out some of the latest information on blog marketing and Web 2.0 for your business at the Blogs That Make Money Website!

Article Marketing - How to Improve Your Targeted Lead Generation Using Article Writing Techniques

Like most internet marketers, network marketers and online business owners you are always searching to find responsive sources of targeted lead generation and increased web site traffic, at least thats what I am constantly being asked about.

You have heard it all before, all the things you must do:

• Target your market
• Increase web site traffic
• Entice responses to your opt in forms
• Collect your leads contact information
• Improve conversion rates
• Build your lists
• Monetize your lists

Your question is still - How do you do that effectively?

Start by learning how to deploy an article writing strategy to target your lead generation efforts by:

1. Researching the categories in popular article directories, and select topics that are relevant to your target market for your article writing campaign
2. Researching keyword phrases related to those topics, for example, if you Google "targeted lead generation" or "lead generation you will find the competition is 11, 300 for the former compared to 1,900,000 for the latter, hence you would use the phrase "targeted lead generation" to attract visitors interested in that segment of the broader lead generation market.
3. Targeting your keyword phrases in your article writing, to improve your conversion rate of article readers to visit the "targeted lead generation" anchor text in the link of your articles "bio" or "resource box" leading them to your web site.
4. Providing valuable content to help your readers answer their questions, or solve the problem is your primary purpose in article writing. By doing so you will establish yourself as a "go-to" resource in your target market, that your targeted leads will want to hear from, so they will be willing to give you their contact information, if you ask them in an appropriate manner.

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Leo Hanes is full time internet marketer, writing and publishing over 100 articles and four books primarily focused on the core principles of creating profits online.

Best Article Marketing - 3 Keys to Article Marketing

Article marketing is the best way to increase sales, visitors, and traffic over to a website. It is very important to acknowledge the fact that when in the internet, information offers many opportunities available to you. Here are 3 keys to article marketing:

1. The most important thing in an article is the content. The information written in the article must answer the questions that your viewers will possibly ask concerning a product that they are interested in. Most often, increase in sales and site promotions are contributed to well-made articles. Also, releasing your article about your product at the right time is a sound strategy. Example is release your winter-used product before the coming of winter.

2. One article is never enough to draw a crowd of prospective customers. It is advisable than when going into article marketing to promote your product or your site, it is always a good choice to make more than one article regarding a certain topic. You could also put some variety in your different articles by using an assortment of approach. An example is if one of your articles is purely informative, you can make another article that is more on promoting and sales.

3. When your articles are done, spread them around. You can scout around the internet for sites where you can place links to your articles, especially sites with more traffic and visitors. Also, subscribing to a search engine is the best way to make your articles reach as many readers as possible, giving you enough elbow room in gaining enough viewers to be interested in your own product through your articles. In addition, you can subscribe to sites which offer free postings for your articles like blogs and social networking sites. This way, you are opening different doors for your own business.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published eBooks.

Article Directories And Directory Submission Guidelines I

The directory submission guidelines of the various article directories are a frequently ignored part of article marketing, especially when submissions are being made automatically by software or subscription sites.

You must read the submission guidelines of every individual article directory, and make sure that your article conforms to them. Failure to do this could result in your article being rejected, and this could have an effect future submissions. Not only this, but you should be aware of each directorys policy on HTML formatting that varies from directory to directory. Let us examine some typical article directory submission guidelines

Unless they are specialized directories, submissions should normally be made in English. Some directories are specifically designed for non-English languages and if you intend to write in a language other than English first carry out a search for suitable directories and their scope of publication. Some may limit the topics and other may be published in only a limited number of countries. However, even if your native language is English, it might be worthwhile having your article translated into another language in order to extend your exposure in countries such as China.

You generally must not submit the same article multiple times to different categories. This is spam and not only will your article not be published, but all of your articles could be banned from specific directories.

Some directories allow URLs to be included in the body of the article and others only in the bio box, often called the authors resource box. Some directories allow several URLs, and some only one. If the directory does not allow any, then do not use it since you have no way of advertising your website!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Internet Article Marketing

Do you want to learn how to build a massive list fast? Click here: Email List Building

Simple Search Engine Optimization - (It Starts with the Code)

Having a proper code architecture is vital to the search engine marketing of a Website.

Simply put, designing an awesome content rich website is not enough. Yes, the site needs to be placed in front of as many potential visitors as possible. There are countless Search Engine Optimization and Placement companies that offer search engine placement services. Unfortunately, many of them focus primarily on search engine submission and keyword tactics while overlooking the most crucial element involving search engine optimization, the ability of your pages to communicate well with the search engines.

It all begins with proper code structure. This article explains how search engines work and how anyone can optimize their website for better search engine placement.

*Note - You DO NOT need to be a Web developer to utilize optimization techniques on an existing Website. Most optimizations can be made by simply changing the location of a few lines of script or adding a word here or there. Create an optimized .html page and save it to your hard drive and you'll have a template prepared for future projects.

One of the main rules in a ranking algorithm, often referred to as a "crawler" or "spider", involves the location and frequency of keywords on a web page.

Search engines will also check to see if the search keywords appear near the top of a web page, such as in the head section or within the first few paragraphs of text in the body section. They assume that any page relevant to the topic will mention those keywords right from the beginning.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Pages that contain a keyword with a higher frequency are often deemed more relevant than other web pages.

Search engines may also penalize pages or exclude them from their cache all together if they detect search engine "spamming." An example of this is when a word is repeated hundreds of times on a page in an attempt to increase the frequency and to move the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, including following-up on complaints from search engine users.

The following "on the page" optimization techniques will greatly improve an existing Website's ability to communicate well with the search engines:

JavaScript!

It doesn't matter for what purpose you utilize JavaScript, (drop-down menus, pop-ups, etc.), place the script at the end of the HEAD section or place it in a separate file altogether that is "included" on your page. This will move the important content closer to the beginning of the page and will improve the keyword location.

Make sure that the Title tag is the first tag in the HEAD section of your page!

It needs to be placed before all other tags, otherwise search engines will overlook it which will have a negative impact on your rankings.

Make sure that your Title tag does not contain "stop" words!

Words like "and, on, a, the, for, to, about, are, that, were, by, of" and other auxiliary words are too common and search engine algorithms don't take them into consideration. By using a stop word in your Title tag, you will damage your rankings.

Your keyword should be as close to the beginning of the Title tag as possible!

Move your keyword closer to the beginning of your Title to emphasize its importance and to greatly improve its prominence.

META name="keywords" content="less is more"!

Choose your keywords carefully, (6-10 max.), and place them in order of importance in this tag. Too many keywords in this tag will take away from the importance, relevance and position of every word in the tag.

Does your page contain enough text?

Pages that contain mostly FLASH or other ephemeral web-based applications often contain little or no text because the text is contained inside of the application, not on the page itself. This can make a page completely transparent to search engines. Each page should contain at least 150 words of visible text within the BODY section.

Are any of your keywords in bold?

When you utilize a bold font on a particular keyword or keyword phrase that is located in the BODY section, you are telling the search engines that you place a high level of importance on them. Therefore the search engines will consider those words or phrases to be more important than those in regular font.

Make sure that H1 tags contain keywords!

H1 or heading tags are very important to search engines. Place keywords and keyword phrases within heading tags.

Make sure that ALT= tags contain keywords!

The ALT= tags at the end of image links should contain keywords and keyword phrases.

Is your keyword present in the URL?

If your URL points to an established and high-ranked web page, do not alter your URL. However, this factor is worth considering when you create new pages / Websites. Search engines are favorable towards keywords in the URL. Just remember to use them sensibly and not to abuse them. When optimizing a page for a key phrase, separate the keywords in the URL with a hyphen, (web-site.html), or with an underscore, (web_site.html). Don't write them in one word. The search engines will understand it only as a single word.

"Off the page" criteria

Over the years crawler-based search engines have had plenty of experience with webmasters who consistently rewrite their web pages in an attempt to gain better rankings. Some determined webmasters may even attempt to "reverse engineer" the location/frequency systems utilized by a particular search engine. Because of this, in addition to location/frequency methods all major search engines now utilize "off the page" ranking criteria. Webmasters can't easily influence these factors.

Primary among off the page criteria is link analysis. By analyzing how pages link to one another, a search engine algorithm can determine two things:

- The topic of the page itself - Whether or not the page is "important", (thus deserving of a ranking boost)

In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links that are designed to boost their rankings.

Another off the page factor is click-through measurement. A search engine may monitor what results a search engine user receives after a particular search and what clicks are made by that user. Eventually the search engine will drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do. Just as with link analysis, systems are utilized to compensate for fake links generated by over zealous webmasters.

Give these simple optimization techniques a try and I think that you will be pleased with the results.

J.C. Hurst is the IT/Internet Marketing Director for The Ziegler Corporations.

You may contact J.C. at 800.726.0510 -or- jchurst@zieglerdynamics.com