Marketing

Thursday, May 8, 2008

Article Marketing to Improve Page Ranking

It's widely known among internet marketers that the higher the page rank an article directory has, the more traffic it receives. Article marketers know that when you're writing your articles and submitting them to the directories, it's a smart move to submit them to the most popular directories-the ones with the highest page rankings.

The reason for this is simple-a higher page ranking means that more people visit and see those pages-and it only follows that the more people see your articles, the more likely they are to be picked up by publishers searching for fresh and relevant content for their websites. Once they pick up your articles and publish them on their sites, your name and your link will be seen by every visitor to their site.

In this way you're getting your name out there as an expert in your field-as well as getting quality backlinks, traffic to your site and as a result of this, your page ranking increases.

Now let me explain why this is important. When someone does a search for something-let's say they're searching for dachshunds-they type in the word 'dachshunds' on Google or Yahoo and click on search. You've all done this before. In fact I bet you've even Googled your own name, haven't you? Who hasn't, but I digress. Once you hit the search button, another page pops up with all the results of your search. Let's suppose that you run a web business concerning dachshunds. You want YOUR website to come up on the very first page of those results, rather than on the tenth or fiftieth. The higher your page ranking, the higher your website appears in web searches. If your website appears on the first page of those results, your links are clicked on more often.

The importance of this is that the people clicking on your links are quality traffic because they come to you not by accident, but because they're looking for you. Someone who is already interested in what you have to say or sell is more likely to purchase your goods and services.

So, back to article marketing and how it can give you a higher page ranking on search engines.

You've written quality articles on-let's use our example of dachshunds again-and submitted them to the most popular and highest ranked article directories. Within your article are links to your website as well as your name. Search engines look for links, keywords, and use other secret formulas in order to create their page rankings. When your article has been picked up by publishers and placed on a number of websites, your name and links went with your article. This is what draws traffic to your website and increases your page ranking over time, and in turn this brings you even more targeted and quality traffic.

Article marketing to increase your page ranking also increases your bottom line, and this is a very good thing.

ABOUT THE AUTHOR: Brian T. Edmondson specializes in teaching others how to make money with Internet and Information Marketing. Discover his secrets of how fun and easy it is to make money on the internet at ==> http://www.BestBusinessOnEarth.com

Article Marketing - How Does An Article Generate Serious Profits?

Raking in serious profits from one article alone is about one of two things - the article gets tons of publicity in a highly trafficked site, or it gets high search engine rankings because it is optimized very well.

When you optimize an article well for a keyword that gets tons of searches and it enters the top few rankings, you can easily get 20,000 plus views for an article. I personally have not done it, but others have. They found a real keyword that is a real goldmine (not too much competition but tons of searches) and really spent a lot of time optimizing that article and even linking to it so its get some backlink juice. And that shoots it up the search engines.

When you do that, yes an article (even a free one written by yourself) can reach 3 figures certainly. 4 figures is possible. With 20,000 plus page views for an article (and there are a few like that on some article directories) you can hit 4 figures with the right offer and an article that you have written yourself and you know is absolutely top quality.

So if you want to focus on one article and really get serious results from it, spend a few hours writing it, optimizing it for your chosen keyword and then linking to it once it's 'live' on the article directory. That will give you the best chance of shooting up the search engine rankings and funneling in the traffic from the search engine.

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Article Marketing - Some Tips To Newbies

Now-a-days, though Article Marketing has become one of the best ways of earning money online, many people have their own inhibitions on how true is it. But it is undoubtedly true that it can earn you huge profits. Writing articles and marketing them online is not a rocket science. Though it is a undoubted truth that article marketing can earn you profits, there are certain very crucial steps that are to be given importance for this to happen. Let us see what they are.

Article marketing is the most popular and also highly cost effective strategies of online marketing. There is no need of a huge investment to start with this. But one important effort or investment that is needed here is the quality of the article that you write. If you write quality articles and post them in different search engines or websites and create links to your website, then you surely generate huge traffic. Traffic in terms of internet means more money.

As already quoted above, quality content leads to generation of huge traffic to your website. This traffic can be made use to sell products or to create social networks or even help in building mail lists of prospective customers and thereby make money through e-mail marketing or affiliate marketing.

Once you are comfortable in writing quality articles and generate good amount of traffic to your website, it is more obvious that the popularity of your website has gone up rapidly. Now you can easily make more money by selling web space to advertisers or charge upon the other links in your website.

Now it is more or less clear that Article marketing can be a great money making strategy to you. But remember, you do not compromise on the quality factor while writing articles.

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4 Keys of Article Marketing

All webmasters know that one-way links of superior quality which are related to one's website is very important. One-way links lead to a rise in Google Page Rank as well as traffic to the target site. One promising method of developing related one-way links is by writing articles and then submitting them to directories. Usually, individuals writing useful, informative articles are chosen by other web managers for working on their sites. Due to this, you are offered with many inbound links along with high traffic flow. These one-way links acquired by you will apply to other relevant sites since webmasters use only those articles which are closely associated to the subjects displayed on their sites.

There are a few standard principles that people who want to use internet marketing successfully need to remember.

Top Quality Writing:

If you are a writer interested in marketing your pieces to webmasters the key is to make the article interesting. Webmasters are always looking for great articles that will catch and hold the interest of their website visitors. The article, of course, needs to contain useful information, but it also has to be interesting to keep and hold the readers attention to the end of the article. Any website that selects your article for publishing should see an increase in the value of their site. Writing these great articles will help them be included on websites and the readers may enjoy reading them so much that they go to your website to find more things to read.

Author Credit Area:

This is typically placed at the very end of the article submitted. While the majority of article directories permit as many as three links at this location, you have to verify this with each article directory and read their article submission requirements to ensure this. Be sure to use as many links as are allowed, and don't forget to link to both internal and home pages. In the event that three links are permitted, consider linking first to the home page of your site, then to an internal page at the same site, and finally to a fully written out URL. Webmasters occasionally just copy and paste a desired article onto their website and completely omit hyperlinks. If one of your links is the site URL, you will eliminate the potential disadvantage this can cause you. If you choose to submit the article to more than one directory, provide some variations in both the anchors and the hyperlinks in your resource information.

Getting Inspired and Researching a Good Article:

Since the essentials of article marketing, or article submission for the purpose of web promotion, are now clear, the next step is to begin writing. From where do you find writing ideas for these articles? Begin by using ideas found at your own site. Consider the theme, or main idea, of the site. This will determine your writing topic. Remember, too, that you want the people who read these articles to develop an interest in the item being promoted at your website. Your goal is to write articles that will attract and keep readers interested during their visit to your site.

Article Research:

Information and data should normally be gathered before writing the article. An excellent source of information is the public domain where many websites offer copyright-free information. Several websites also sell "Private Label Rights" (PLR) articles that are well researched and solidly written. However, it is recommended that the content from these sources not be merely copied and pasted.

You can find a large number of potential information sources for your articles by doing keyword searches on search engines. Always use your own thoughts, ideas, and wording for your articles. Be mindful of copyright laws when marketing your articles.

Daiv Russell is a web marketing copywriter with Envision Software. Make sure to submit your articles to Free-Reprint-Articles.com Or, if you want articles for your newsletter or ezine, check out their internet marketing articles and business articles.

Article Marketing - Why You Should Market Your Online Business With Articles

Are you looking for reasons to market your online business with articles? Do you need a reason to write for your business? I have a few suggestions you can easily grasp and understand. These suggestions will not only give you reason to write, but a purpose of writing.

1. Acquire Expert Status

When you write about your business, you become a recognized expert in the industry. This key to online marketing gives you credibility and authority to stand in the gap for your customers. The potential for your business to grow, once you become a credible entity multiplies exponentially. People pay big money for degrees and education in any given field, experience counts as education, step up and claim your share of that money with experience you share.

2. Free Marketing Coverage

When you publish content online that can be republished in ezines, and other websites, you gain exposure for your business. Those who surf, find your links. By increasing your word counts and content value, your articles will be more readily picked up and republished. The value in the articles promotes not only your business, but any business with similar interests, products, and services. Published articles render contact information and links indefinitely when ezines are maintained and archived online.

3. Brand Recognition

When you promote your business with articles you have an opportunity to brand your business with terms, phrases, and concepts that people remember and review often. Information in any given topic will promote the use of related products. By using Article Marketing, you leave your website, your name, a key phrase, and contact information in your resource box, bringing identity and power to your business online.

Are you ready to learn more about Article Marketing?

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The Article Marketing One Week Goal Strategy

This is a secret strategy that I use myself, and it has proven to be very successful. I call it the one week goal strategy of article marketing. It's easy to do, and it doesn't take up much time.

This article marketing strategy is used to get your articles up and onto the first page of Google in as little as a month or sometimes even less! With this strategy, you'll get tons of publicity for your website, more than 100!

So how do you do this one week goal strategy? You make a one week goal for writing articles. You set a number of articles that you want to make in one week and do it! I use the number 30, because it's a relatively small number for writing articles, and by the end of the month, I'd have at least 120 articles. But you don't have to do 30 articles a week if you don't want to, this is just me.

Set a goal for the week and stick to it. Don't make it too high by saying that you'll make 200 articles a week. That's too much! Just keep it low, somewhere around or below 50 is what I recommend, any higher and you just might quit! So set a number and stick to it. Sticking to it will be the hardest task. Just keep writing and don't stop, before you know it, you'll be busting out articles faster than you ever would!

So choose your one week goal, and then break it up even more. Let's say you want to make 30 articles a week, don't try to do them all in one day. You'll burn yourself out! Just take the number and split it up in even smaller portions. You'll be done in no time at all!

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Article Marketing - How To Quickly And Easily Promote Your Business On The Internet!

If you are not using the power of article marketing to promote your products, you are leaving serious traffic on the table. This is one of the closely guarded secrets of savvy Internet marketers and you want to give it a try.

Once you wrote your article, you need to submit it to directories. You can do this manually and it will cost you nothing but your time.

It is a quick and easy way to establish yourself as the expert on virtually any topic you could think about. Webmasters and other ezine publisher need articles on a weekly basis. They often have several websites in different niches and they are just waiting for your content.

Don't forget that those websites tend to get high search engine rankings because they receive thousands of fresh articles every single day.

Just piggy back on their traffic!

An other advantage of this form of promotion is the number of backlinks you will receive. This will increase your page rank and your website will get better rankings in the search engines. Be sure to link to your own website with the right keyword rich anchor links.

There are many submission website like article post robot, article marketer and hundreds of other softwares. Are they effective?

Well, I must say that you need to test. It's a fact that submitting your articles with isnare is cost effective, but I guess that Google will not count all the backlinks in your favor (although Yahoo & MSN will).

Article marketing is a business itself, and you want to be part of it. As I said above, you must learn, but don't take other people opinion for granted.

Test everything, cut your losses and let your winner goes.

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/