Marketing

Wednesday, June 4, 2008

Article Marketing - A Unique Concept Of Online Marketing

There are hundreds of methods for web site promotion. However, most of these methods would definitely cost hundreds of dollars. To be successful in the field of electronic commerce, web site promotion is crucial. There are many people who have doubled their profits by promoting their web sites or affiliate programs. For generating more and more traffic for your web site, it is important that you understand the concept of marketing.

Many authors waste their time producing hundreds of articles which do not attract the desired traffic. It is not that those articles are inferior or that they are poorly written. It is just that those authors fail to understand the importance of marketing in the field of writing. This article will throw light on the concept of 'marketing of articles'. I am sure that with proper guidance, you can definitely make your articles salable.

The Internet has become one of the most visited places in the whole world. It has a enormous amount of information about almost anything and everything thank you can think of ! There are three different types of information that can be given over the internet, these there type are video, audio and text. Even tough many people do not read the whole text of all articles they do extract information that is relevant to their search.

Be aware, of course, that web sites which have attracted a better "page-rank" on a search engine will be able to bring in a great deal more casual traffic. The importance of programs such as Search Engine Optimization cannot be understated. "SEO" programs are vital for providing efficient article marketing, so long as your article features the correct keywords.

If you want your article to be popular, you must give it a great title. Do not use "search engine spam techniques." The concept of article marketing is an easy one to understand if you are ready to put in some time and effort.

The internet offers many opportunities to learn various skills for free including the techniques of article marketing. One such aspect of article marketing is the writing of unique articles that offer unique content. Plagiarism is totally taboo of course along with the habit of using obscure words unlikely to be understood by the average reader.

There are hundreds of methods for web site promotion. To be successful in the field of electronic commerce, web site promotion is crucial. There are many people who have doubled their profits by promoting their web sites or affiliate programs. It is important that you understand the concept of marketing. There are many web sites, which teach you the concept of article marketing for free. Writing unique articles is also a smart technique. Make sure that every article you write is free of plagiarism or in other words, it has unique content. Do not use words, which are difficult to understand.

Article Marketing - How to Benefit from the "John Grisham" Effect When Marketing Your Articles

Article marketing is a great way to build an internet business. One of the things I really like about article marketing is the more articles that you write and post on the article directories, the more traffic, prospects, publicity and profits come your way.

Article marketing is a numbers game - the higher your article numbers, the higher the rest of your numbers (traffice, prospects, subscribers, customers) will be.

Life begins around 100 articles

Now don't panic. One hundred articles sounds like an unreachable goal if you are just starting out, but it is achievable. I have one student/mentee that is going for 100 articles in 100 days.

Once you get to that level, and sometimes even before, you begin to experience the benefits of something I have come to call "The John Grisham Effect."

You know what it is like - you read a novel by an author you have never read before. You really like the book. So you want to read more by the same author. You go looking for what else that author has written. Sometimes you wind up reading everything that author has written.

It is the same as you begin to get more and more articles on the article directories. Someone finds and uses your article, and they have found your article to be very useful. So then the reader wants to know if you have written anything else. Then your new prospect is excited because they have found more information by you.

Pretty soon you have a loyal reader, subscriber, fan and maybe even customer. All from writing and marketing good quality articles.

Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

Understanding Off-Page SEO Factors

There are a number of factors that can improve your search engine rankings. These factors are grouped into two separate categories which are on-page factors and off-page factors.

Google is the top gun of all the search engines and they own close to 60%+ of the overall market share. If your looking to do SEO then you will want to optimize your website for Google, doing so will generally make sure you rank high in the other search engines such as Yahoo and MSN.

There is no doubt that Google pays more attention to off-page factors in it's algorithm when deciding on how well or poorly your site will rank in their results. This does not mean that it totally ignores on-page factors but just does not give them as much credit as the other search engines.

You may want to know what all the various off-page factors are but the fact is there are very few and the main and most important one is links.

If you are building links to your website and getting those inbound links from various different sources such as article marketing, blog commenting, directory submissions, forum signatures, web 2.0 sites and so forth then there will be a high chance your site will rank high. It is key to keep in mind however that links are only one part of the equation the other part is the keyword anchor text.

The importance of keyword anchor text is obvious as it is a way you can rank high for a certain term without even mentioning that term on your page.

It is a wise idea to have many different versions of the keyword that you want to rank for. This is key to keeping it natural and is what Google likes.

If you have a website on Internet marketing DVD's then you could vary the anchor text used in your linking campaigns to good Internet marketing DVDs, helpful Internet marketing DVDs, Internet marketing DVDs for beginners. You can see adding different variations in keeps it natural as those who are searching for a topic will use words such as good, helpful and so forth.

Never ignore on-page factors when doing SEO. The key to remember with on-page SEO is have your keyword in your meta title and meta description. If you want to focus on improving your rankings then off-page SEO is 80% more important than any of the other on-page factors that you can do.

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Why Article Marketing Works so Well For Creating Profits Online

So many people look at article marketing as just a traffic source. And it is a traffic source. But it is so much more. You see, with most traffic sources, the impact of the traffic source ends once the traffic is delivered.

But with article marketing, the traffic source continues creating credibility long after the initial traffic is delivered.

In my case, with 1000's of live articles online, someone may join my list, and later decide they want more information about something online, then they go to read some of my other articles. The advantage to this is increased credibility, and that helps me generate more sales in the long run, as my subscribers continue to look to me for advice, knowing they can get it either directly from me or by reading more of my articles online.

This creates long term credibility online, which of course is what I am looking for.

Also, with article marketing, once I publish an article, I may get several visitors from that article the first month, much as any other traffic source would provide. But I will also get traffic the second month and the 3rd month and so on. I continue to get traffic from articles I submitted over a year ago - which means I am getting much more traffic than if I had paid for traffic one time up front.

These are just two of the reasons I favor article marketing over other traffic sources.

The bottom line is that article marketing is good for so much more than just traffic, but it helps me to build long term relationships online, hence increasing long term visitor value and profits.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1565 articles in print and 11 published ebooks.

Search Engine Optimisation Services Specialist Discusses What Is Search Engine Optimisation Part 15

Do not think for one moment that you know what a good keyword is, because you do not. When you first begin your search engine optimisation campaign you need to go after a relatively small keyword category. A relatively small search result on the Google search engine would be a one to ten million results for a keyword or keyword phrase search.

Do not choose a keyword phrases such as 'home based business' and hope to get first page ranking and maintain that ranking on the search engines. That would take you at least six months of continuous SEO focussed work. You need to apply the following procedure when conducting a website marketing campaign if you want to be effective and successful.

Use the selector tool that you have chosen to find and confirm the popularity of the relevant keyword term or phrase that you want placed on the first page of the Google search engine. Then start writing press releases using fresh keyword rich focussed specific content. Remember not to use press releases to advertise your business, product, service or opportunity. Show people the benefits, to them, of using your business, product, service or opportunity.

To advertise is completely the wrong approach. People are sick and tired of being advertised to in order to be sold something. People are looking for good information about aspects that can help them build an effective, profit creating successful business. This is called relationship marketing and is an important key to successful search engine optimisation.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

Article Marketing - 6 Persuasive Methods to Impact Your Article Marketing

A lot of webmasters who would like to augment their traffic does not have enough money to spend on advertising. That is why, most them are looking for cost-effective traffic-generating technique that is proven to work and will be able to help them to make money online. Fortunately, there is a great free way in drawing traffic to your website - article marketing. If you can write your own article, you don't need a single cent just to attract online visitors.

Here are the 6 persuasive methods to impact your article marketing:

1. Pick the best topics. The best topics would be those that are related to your products and those that interest your target readers. Make sure that you showcase your expertise through your articles by providing quality and useful content.

2. Make use of interesting titles. To increase your clickthrough rate, you need to give your articles compelling titles. Your titles must be keyword-rich, direct to the point, enticing, and brief.

3. Avoid blatant advertisements on your articles. To save your articles from getting rejected by publishing sites, make sure that they do not contain sales pitches or any type of advertising.

4. Create a killer resource box. In this area, tell your readers about yourself, your field of expertise, your website, and the reason why they should visit your website.

5. Submit your articles to major publishing sites. Distribute your articles to reputable article submission sites like ezinearticles.com, articledashboard.com, goarticles.com, etc. These publishing sites have quicker review and posting time compare to other sites. They also have steady traffic and wide readership that can definitely help you augment the number of your visitors.

6. Monitor the performance of your articles. Determine how often your articles are being read online. It is a must that you ensure that your articles are getting the attention they need so you will succeed in this technique.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

List Marketing - 5 Benefits Of A Responsive Marketing List

Are you online to make money? A responsive marketing list creates consistent revenues online. Get answers to your list marketing questions, from your list, and build a better business online.

The most exciting things Ive learned about marketing have been from my list. They tell me what works and what doesnt. And I listen. I listen, because my marketing list is VALUABLE to my business. I gain great benefits from my business, and I want to share those benefits with you here.

List Marketing Benefit #1:

Your list offers a constant resource for marketing questions, reviews, and information. Just ask them, theyll tell you what they want, what their businesses need, and how to provide what they want to know.

List Marketing Benefit #2:

Your list will inspire you to keep moving forward no matter what, because they need your help and assistance. Their responsiveness gives you daily encouragement.

List Marketing Benefit #3:

Your list will give you instant feedback when you miss the boat. You may be sitting there on the beach alone, but theyll send you delightful messages in a bottle, to remind you that you missed the marketing boat.

List Marketing Benefit #4:

Your list will pay you big dividends for sharing your knowledge and information. They will support your online marketing efforts, both emotionally and financially.

List Marketing Benefit #5:

Your list will buy what you sell, because they trust you. When you represent a product to your list, be sure you know what youre talking about, because theyre looking up to you for guidance. Dont mislead them.

Are you ready to make some serious income with your business online?

Learn the SECRETS of Online Marketing at http://alistregistry.com

2007 - Jan Verhoeff