Marketing

Friday, August 29, 2008

Powerful Article Marketing - Announcing 5 Easy Ways to Improve Your Article Marketing

It is every webmaster's dream to have targeted traffic to their site so they can easily sell their products and services. That is why; they never stop looking for ways on how they can draw online users to their webpage. Most of them are actually grateful when article marketing has been discovered because this method helps them not only in driving online users to their site but most importantly, it allows their webpage to rank higher on search engine without shelling out their precious dimes. Yes, it is not only free, it is also efficient. If you are a new webmaster and can't wait to have your first group of visitors, I highly suggest this traffic-generating technique. Here are the 5 easy ways to excel in article marketing:

1. To hook online users, make use of attention-grabbing titles. Use emotion, questions, quotations, drama, descriptions, and even exaggeration to move them and read your articles.

2. Keep your readers interested by presenting them equally interesting introduction. This part of your article must keep any promise or question that was raised in your headline. This is also the part where you have to share the most important information so your readers will be glued on your content.

3. To make your articles strong, use active voice. It denotes energy and action while passive voice makes your articles weak and lengthy.

4. Include interviews or comments of people who are expert on your field. If you are writing about medical condition, you can directly quote a medical practitioner to shed more light about the issue. This will make your articles more useful and credible.

5. Proofread your articles. Never rely on your computer grammar and spelling checker, instead manually proofread your articles word for word to ensure that they are free from any error.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Article Marketing Mastery

If you are selling a product or a service online, article marketing can be one of the easiest and most cost effective ways to send traffic to your website. As well as driving people directly to your site, you will also use article marketing to boost your link popularity - a critical factor in search engine rankings.

The first step in mastering article marketing is writing good content. Even if you don't have experience writing articles, this is a skill you can develop over time. At the start, keep it as simple as possible and use short sentences. Try to be helpful and give advice in your article without overloading it with keywords.

Also, make sure you write an excellent headline. The more attention you can grab with your headline, the more times the article will be published. I've read that top copywriters spend more time developing a headline or title than actually writing the article itself.

Secondly, spend some time writing a good resource box that will encourage readers to click on the link to your website. Once readers navigate to your page, you can offer them your products or you can offer them something for free so long as they submit their email address.

Either way, you are onto a winner. You will either sell products or begin to develop a list of potential buyers who you can contact with news, helpful tips, and special offers.

Once you have written your article and resource box, you need to think about distributing your articles.

Article directories are probably the easiest way to get your work out in the public domain. There are hundreds of article directories out there, some general and some that publish articles on niche areas. Find the ones that you think will get your articles the most exposure. I like to make sure I submit to article directories with at least a PageRank of 3.

Submitting to article directories can be a time-consuming exercise. There are software packages that can make automatic submissions, but many directories have measures in place to block automatic submissions. Alternatively you could use an article submission service, but these can be expensive. It is probably best to choose a few directories that suit you and make the submissions yourself. Do a search for "article submission software" to find the lastest article submission software products.

You can also try contacting editors of e-zines in your field and ask them to consider accepting some of your work. Send a sample of your work.

As you submit more and more articles you should become more well known and you will build up trust among website publishers. Be patient, and your article marketing efforts will pay off...I guarantee it!

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Powerful Article Marketing -- The Secrets of a Mighty Article for Marketing

When one talks about marketing tools for a business, it is no doubt that article making is one of the most commendable if not the best commendable one. The powerful capabilities of an article to motivate a prospective client towards considering the buying or the usage of any product that is being marketed or promoted thru articles marketing is just so prevalent. This is the reason why article marketing has always been a useful and functional marketing tool. I have enlisted below some of the secrets most marketers use in their article marketing:

- In every article you make, always create an accurate, concise, and clear writing. Your prospective clients are to be treated as people who do not have the luxury of time to read and digest long and lengthy types of article materials. These people are basically hopping for not one but many and numerous products on the net. As such, they are basically faced by too many articles that they come across. Therefore, if you give them the exact details of your product on a very compacted form, so much the better.

- Always consider how intended recipients may be taking the article when received. This means that when you write any article for marketing reasons, you have to write like a recipient and not as a marketer. In so doing, you will know what your targeted clients expect to see on a marketing portfolio like that of an article.

- Always have your article material checked for possible grammatical errors. The article that you are sending out does not only represent you, as a writer, but most importantly, it represents the company and the product that is being endorsed. Any flaw that targeted clients may notice on the article shall be a point against the product and the company maker.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published eBooks.

List Building: Organizing to Take Care of Your List

So, you've bought hundreds of ebooks and other digital products over the years. Now, you've been list building and are starting to have a great list. You want to show them your appreciation. But you're having trouble finding ebooks, reports, and programs you want to send their way. How can you organize them for easy access?

Some of the products probably have reprint and master marketing rights. You may even want to sell those to your list, rather than offering them as bonuses, right? Or, you may want to use them as a bonus for another product you want to sell to your list. That's a great idea, too.

So, here's what you do:

First, go to Google, and find Google's Desktop Search and download it. It allows you to use Google to actually search whats on your hard drive. When you install it, it takes a while to index everything, but the cool part about it is that its much faster than doing a traditional search, just using your computer. Google Desktop Search doesnt have to research everything, every time because everything is already indexed.

To find your ebooks, search for all your ".pdf" documents. Then make a folder inside youre My Documents folder called ebooks. If you know that you own ebooks on affiliate marketing, list building, conversion, basic business or other categories, make those folders ahead of time. You can even make resale rights, re-brandable rights and public domain rights folders. Move everything to where it needs to go. Thats it. Its done. You can probably do it in an hour.

I have hundreds and hundreds of books and things on my computer. The truth is, I dont have them organized. My stuff is all over the place. When I need something for my lists or otherwise, I do a Google Desktop search and find what I need. Its okay to be disorganized. But, if you take faster action than everyone else, you win. Definitely dont worry about being disorganized. If youre not naturally very organized, I wouldnt fight it too hard.

Tellman Knudson is CEO of OvercomeEverything, Inc. and a master of list building. Learn the 9 Laws of List Building at MyFirstList.com

Article Marketing For Massive Traffic - 3 Of My Biggest Secrets!

Article marketing is not as profitable as before. That's what 'gurus' tend to say to get you afraid. The truth is, although there are more article writers right now, the amount of people surfing the Internet has also increased. So it comes down to the same amount of traffic.

Here are my 3 biggest secrets for getting massive traffic from your article marketing:

1. Always Build A List With Your Opt-In Page

This is what I do - I always build a list by sending traffic from my articles to a opt-in page. I don't send them to a sales page - that just turns most people off. But a squeeze page offering free information is better received. List building is one of the key activities you must be concentrating on online, so direct your traffic to build your list!

2. Submit Only To The Top Directories

Although you can make submitting articles to hundreds of directories quicker with an article submitter, it's still terribly difficult. You have to register at all the directories, and most article directories are different from each other, so that makes article submitting with submitters a slow process still. My advice: submit only to the top 5 directories. Spend more time writing articles.

3. Write In A Conversational Style

Let's face it, as human beings we are emotional beings. We respond better to conversational writing (that's why blogs are so popular!) than boring, technical writing. Unless your subject calls for it, I'd advice writing in a conversational style (like what I'm doing here!) as this will generate windfall results.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Title Tags and Internet Marketing Success for Small Businesses

No one looks at the title tags, so they don't really matter, right?

Wrong.

It turns out that someone pretty important to your internet marketing success does look at those title tags: That someone is the search engine that's crawling around, deciding who should get top placement for your keywords.

Title tags are, of course, only one of the factors. But they're such an important factor that it shocks me when I see that many of the folks being paid top dollar to produce "Search engine optimized" web sites for customers aren't using them properly.

But then, the world is full of self-appointed experts who don't really know what they're doing. One of my new clients told me she had just paid someone to optimize her site and that he assured her that it took 3 or 4 months to see results.

What nonsense! I've seen sites get results in 3 or 4 days! (My own, when I started using common sense methods.)

If you write and maintain your own site, you know what your title tags say - or if you've even written any. If you've paid someone to produce your site, go look at it as soon as you finish reading this article.

Every page should have a title that includes your keywords and gives a clue about what your visitor will find on that page. Yep - every page needs its own title.

If you'll look around, you'll find a lot of sites that have only the name of the business in the title - and it doesn't change from page to page. They aren't giving the search engines any help at all! Remember, when you help the search engines, they help you right back!

Your title can be about 65 spaces long - so you do have room for a few well-chosen words. Yes, they should make sense, but don't have to be written in a complete sentence.

Think of it as a headline. Because it is. When your potential customers view search results, they'll see that title in the results. It needs to reach out and grab them, and cause them to choose your listing to click.

What is the first thing you want a potential customer to know about you? What one or two things will stop them and cause them to think "My search is over, this is the one I need?" Think about how your title can separate your listing from all the annoying, highly optimized directory sites that only offer to let you search some more. How can you show those searchers that their search is over because they've found you?

Your title tag carries enough importance that it is worth your time to really consider what it will say. Should your name be included? Only if your name alone will cause searchers to click. It's usually more important to talk about your product or service and show a primary benefit.

Sit down with pencil and paper and think of a few dozen possibilities - just the way a copywriter does when coming up with a headline. Then choose the best idea and refine it. You might have success in a few minutes - but more likely you should plan to spend an hour or more.

Lastly, make absolutely sure that whatever you promised in that title is delivered on that page. I'm sure you'll agree that there are few things on the internet as annoying as searching for something, thinking you've found it, and being taken to a page that bears no resemblance to what you're looking for.

Marte Cliff is a Freelance Copywriter who specializes in making people feel good about buying products or services - or donating to worthy causes.

She has extensive experience in writing search engine optimized web copy, direct sales letters, postcards, space ad copy, press releases, and more. She is also available for marketing plan creation and editing services.

You can visit her at http://www.marte-cliff.com . While you're there, sign up for her marketing ezine. When you do, you'll also get access to reports that will help you get better results from your own writing.